ChatGPT is so popular, this AI dialogue application is known as "omnipotent chatting", often has amazing and humorous answers, and can constantly evolve its own answers, so that you want to chat with it about everything.
Just in time for Shushuoshi to release an insight report "The First Spring Festival after the Epidemic Unblocked·Analysis of Ten Trends", we chatted with ChatGPT about the Spring Festival trends in the Year of the Rabbit . The following is a screenshot of the real conversation:
The quality is good, but the data training time of ChatGPT is until September 2021. How does it know what will happen in 2023? So, we rigorously added 2023, and again, this time the result was less exciting:
Closer to home, what is the difference in the first Spring Festival after the epidemic is lifted? After reading ChatGPT's answer, let's take a look at Shushuo's answer.
The first Spring Festival after the unblocking is undoubtedly the most lively and "New Year" year in recent years. In 2023, the volume of discussions about the Spring Festival will reach 37.29 million, a year-on-year increase of 66%.
Shushuo Stories released an insight report "The First Spring Festival After the Epidemic Unblocked Ten Trends Analysis" , from the social media big data from the month before the Spring Festival to the Lantern Festival, it summed up the top ten trends of the Spring Festival in the Year of the Rabbit, covering the Spring Festival During the pre-, New Year's Eve, and Spring Festival periods: the volume of discussion on "New Year's T-shirt" increased by 14 times, and "gifts and health" increased by 227% year-on-year; "Playing mahjong" and "making tea around the stove"; 39% of people who "do not go to relatives" accounted for 39% of the people, and the top three Spring Festival movie social media discussions are "Anonymous", "Man Jianghong" and "Wandering Earth 2"; "revenge travel" trend It appears that "Going to a Windy Place" has brought Yunnan tourism on fire.
Through these social media trend data, the analysts have seen the "future that is happening", and also intimately give the brand marketing opportunities Tips:
- Repressed for three years, consumers' desire for freedom is on the verge of triggering, and there will be short-term "retaliatory" consumption to satisfy their own compensatory psychology;
- Health awareness has been improved in an all-round way, the general health industry continues to improve , and the gift-giving market has great potential;
- The catering, film, and tourism industries are fully recovering , and brands can consider cross-border marketing and advertising in current hot industries ;
- The three-year epidemic has made Chinese people re-recognize traditional culture. In the short term, blessing-style interaction, ritual creation, and cross-border marketing of traditional culture are still effective for consumers;
- ChatGPT is out of the circle rapidly, and there will be more possibilities for AI technology integration and innovation .
"Rabbit" New Year Taste - Insights into the Ten Trends of the Spring Festival
The first Spring Festival after the unblocking is just a taste of "rabbit" . The flavor of this year is the reunion after three years, the recovery of major industries, the healthy style of the New Year’s food, the renewed sense of ritual, and the new CP of AI and traditional customs.
1. Returning home during the Spring Festival travel "returning like an arrow"
Comparing the discussion of "Spring Festival travel" among netizens in the month before the Spring Festival in 2022 and 2023, the "epidemic" in 2022 is the absolute protagonist, and netizens are busy refunding booked air tickets and hotels;
In 2023, everyone loves "train tickets" more, and railway travel is the most mainstream. "Going home for the New Year" and "safety" at home have become highly discussed topics during the Spring Festival travel in the Year of the Rabbit.
2. "New Year's T-shirt" is booming
One month before the Spring Festival, the volume of consumer discussions on the "New Year's shirt" increased by 14 times . Netizens’ outfits for the Spring Festival this year are particularly popular , and the words “red”, “sweater” and “jacket” account for the highest proportion in the discussion word cloud, so they should be beaming and booming.
Hanfu, which is becoming more and more out of the circle, is also popular among young people. Xiaohongshu has more than 420,000 notes related to "Wearing Hanfu". Wearing Hanfu for the New Year to visit major attractions has become a popular lifestyle during the Spring Festival.
3. "Healthy New Year's goods" are on the rise
"I used to think that giving gifts during the Chinese New Year was a formality, because it was popular to give cigarettes and alcohol; now I think giving gifts during the New Year is a concern, because it is about health!" , The volume of consumer discussions increased by 227% year-on-year.
There are also obvious differences in the specific selection of New Year's goods. In the Year of the Tiger, people are more willing to choose traditional Spring Festival gifts such as nuts and pastries. In the Spring Festival of the Year of the Rabbit, healthy gifts such as tea, fruits, and nutritional products are the most popular. Ginseng, bird’s nest, and cherries are growing rapidly.
4. The "fireworks" in the New Year's Eve dinner
The long-lost "fireworks" in the New Year's Eve dinner is back, and the New Year's Eve dinner in the Year of the Rabbit has three obvious trends:
Eating Out Party -- Long queues for catering recovery
In 2022, 519,000 restaurants will disappear, and a total of more than 1.7 million catering-related enterprises have been canceled nationwide in the three years of the epidemic, exceeding the sum of the past ten years. But the surviving restaurants are waiting for spring, and reservations are required for meals, and the queue exceeds 100 people.
·Door-to-Door Replacing Kitchen Party--New occupations are quietly emerging
More and more people choose door-to-door cooking, buy and cook fresh ingredients, and "free their hands". Some netizens teamed up to cook at home, and business was booming during the Spring Festival. From the 30th of the Lunar New Year to the 15th of the first lunar month, the income exceeded 20,000.
·Prefabricated dishes are hot -- time-honored brands join the team
Under the epidemic situation, the sales of convenient and quick prepared dishes have skyrocketed. According to industry insiders, the development of the C-end market of prefabricated vegetables has been accelerated for at least 5 years. The new trend in the Spring Festival of the Year of the Rabbit is that time-honored brands have also joined the pre-made vegetable market. Shanghai Wangjiasha, Tianjin Zhengyangchun, Guangzhou Guangzhou Restaurant, etc. all use pre-made dishes on the Chinese New Year dinner table, and the taste is also well received.
5. The "Three Great Entertainments" on New Year's Eve
As a traditional New Year’s Eve program, watching the Spring Festival Gala after the New Year’s Eve dinner is still a reserved program. Compared with 2022, during the Spring Festival in 2023, the volume of discussions on the Spring Festival Gala was 28.32 million, but it decreased by 18% year-on-year, and the popularity has declined.
When not watching the Spring Festival Gala, netizens are keen on setting off fireworks (136% increase in volume), playing mahjong (8% increase in volume), and cooking tea with new Internet celebrities around the stove (2368% increase in volume) .
The firecrackers and fireworks are released again. This year, the short video platform is popular "Girls play Gatling, boys play fairy sticks, and dads play two kicks". New traffic passwords on major social platforms.
6. Human customs give way to "scientific health"
During the Spring Festival of the Year of the Rabbit , "don't leave relatives" is popular , and the proportion of people who don't leave relatives has reached 39%, a year-on-year increase of 13%.
Since mid-January, experts have called for "don't visit the old people in Weiyang." During the Spring Festival, "Yangkang" in first- and second-tier cities returned to their hometowns and reached a consensus with everyone. It has become the norm to celebrate the New Year at home without dinner parties, New Year greetings, or relatives.
7. "AI Chinese New Year" blesses traditional customs
In the Spring Festival of the Year of the Rabbit, the traditional customs began to appear in the style of AI, the Metaverse New Year’s Day, the AI temple fair, virtual New Year’s greetings... very fresh.
Taobao launched the Metaverse New Year’s Shopping Festival, cooperating with 10 provinces and cities including Beijing, Zhejiang, and Guangdong. A 30,000-square-meter virtual “New Year’s Shopping Street” has been set up in the app, which is easy to shop, buy, and have fun.
The Spring Festival of the Year of the Rabbit has also become popular to chat with AI. ChatGPT is popular all over the world, and its daily active users have exceeded 100 million in more than 2 months since its launch. Data aggregated by Shushuo under Shushuo Story shows that during the Spring Festival, the volume of chatGPT voice interaction volume has been "hurricane", with a total interaction volume of over 30.17 million. Netizens who are at home are busy chatting with AI, and there are various divine replies.
ChatGPT, with its excellent content and learning ability, also makes the majority of migrant workers start to discuss whether they will be "replaced", and the proportion of them in the topic word cloud is relatively high. In response to the general public concern about unemployment, ChatGPT shared a post on LinkedIn and wrote: "AI will not replace you. A person who's using AI will replace you".
8. "Folklore activities" are popular again
After three years, the long-dormant folk activities are extremely popular, and the sound volume has increased by 285% year-on-year. London, Darling Harbor, etc., the sense of ritual that belongs to the Spring Festival is back.
9. The Spring Festival movie is "followed by the whole people"
This Spring Festival has a big project of 6.7 billion, which makes the whole people check in and catch up. The box office of the Spring Festival movie ranks second in the past, with a year-on-year increase of 11.9%.
The topics of the TOP3 movies with social media discussion are different:
"No Name", which ranks fourth at the box office, has the most heated discussions among consumers on social media, mainly focusing on the cast and publicity roadshows. Wang Yibo's fans have contributed a lot of voice; The discussion on the plot is hot; "The Wandering Earth" has the best reputation among the top 3 movies, and the theme song sung by Zhou Shen is very popular.
10. "Retaliatory travel" has fully recovered
When it comes to blockbuster dramas in 2023, "Go Where the Wind Is" must be indispensable. The warm and healing style has earned 170,000 people a high score of 8.4 on Douban. Xu Hongdou, played by Liu Yifei, hangs out in Yunmiao Village, teases cats, eats and basks in the sun, making countless migrant workers yearn for it.
As popular as Youfeng is Yunnan tourism, which was also on the social media hot discussion list in January and Douyin hot search list in January.
Sanya, Chongqing, Xiamen and other places are also popular choices for domestic travel during the Spring Festival; Thailand is a popular choice for foreign travel. In addition to well-known scenic spots, short-distance tours and peripheral tours are popular during the Spring Festival. The whole people "revenge trips", and the tourism industry has fully recovered. Taking overseas travel as an example, orders for overseas travel during the Spring Festival increased by 640% year-on-year, and compared with the same period in 2019, it recovered to 88.6%. The tourism industry in 2023 is worth looking forward to.
The above is a sneak peek of the top ten trends in the Year of the Rabbit in 2023. "The First Spring Festival After the Epidemic Unblocked·Analysis of Ten Trends" has insight into the trends of the Year of the Rabbit in advance and plans marketing.