"Selling Pu'er to make money, do you understand Pu'er? This piece of 888 costs 20% of the cost."
In the video, @老九好茶is telling funny stories about the industry with a serious face. This account presents the inside story of the tea industry in the form of a " talk show" , which has won the likes of many netizens. It has gained 135.43w fans in the past 7 days. The follow-up rate is 980.8% .
For more fan change data, you can go to Xindou Data to view
Gain millions of followers in 7 days
Why did Laojiu Haocha suddenly become popular?
The @老九好茶account started operation at the end of 22. Judging from the overview data of the past 90 days, the account’s initial live broadcast accounted for a large proportion. Under the regular live broadcast mode, the account data was flat and the number of fans grew slowly. The industry revealed the jokes , which exploded out of the circle .
▲ New Douyin - Douyin Number Search - Data Overview
During the surge in fans, @老九好茶released a total of 4 videos, among which "When the battle song is remembered, please protect your wallet" released on March 21 is expected to play more than 950w, with 19.89w likes , compared to March In the early stage, the data increased by at least 10 times ; the 3 live broadcasts with goods started also obtained good data, and the average number of online users per game increased by nearly 34 times .
▲ New Douyin - Douyin Account Search - Live Analysis
Looking back at the out-of-circle content of the account, @老九好茶’ s videos are mainly oral broadcasts of a single person going abroad. The video content satirizes industry phenomena, the language is spicy and funny, and golden sentences appear frequently . Through a few videos, you can create your own personality. , Enhance audience memory points.
▲ Daren vibrato screen
What's more interesting is that Lao Jiuben is a young guy who turned himself into a 60-year-old man through Douyin special effects. Age and professional knowledge increase the credibility of the video content.
Among the many similar accounts, how attractive is the content of @老九好茶?
What content
Can it detonate the growth of fans?
The common video content in the tea industry is mostly tea art demonstrations, tea science popularization, and brewing tutorials. The overall style is elegant and quiet , highlighting the unique charm of tea culture and reflecting the value of the product. @老九好茶did the opposite, standing out through the spicy irony content . This kind of differentiation lowered the audience's memory threshold . When it comes to tea-related experts, they can think of him immediately.
The interesting script and expressive performance also helped @老九好茶quickly attract fans. A large number of viewers have expressed in the comments many times that they "watch the video as a joke" . Although pan-entertainment content does not have strong practical value, it provides emotional value to the audience and is easier to be accepted by users.
▲ New Douyin - Douyin account search - short video works - comment word cloud
Satisfying the audience's curiosity is also the key to @老九好茶' s popularity. Most of what Laojiu said is "insider information" about the tea industry . This is similar to "Breaking Bad" Xin Jifei. He has touched many people who don't know This kind of feeling is the core of his popularity , and the "insider" is directly related to the profit of tea, which further satisfies the curiosity of the audience.
Through the high-quality content @老九好茶to attract millions of fans, in the case of a sudden surge in traffic, how to undertake and complete commercial realization?
After bursting out of the circle
How to better realize traffic conversion?
@老九好茶has its own offline store, and the purpose of the live broadcast is to transfer the pressure of offline sales. With the increase of fans, the sales of the live broadcast room have also begun to rise.
Take the live broadcast on March 28 as an example. The live broadcast lasted nearly 5 hours and attracted a total of 114.98w people to watch. The estimated sales volume of the live broadcast exceeded 7.5w, and the sales conversion rate was 6.62% , which is much higher than that of traditional tea art brand live broadcast rooms. It can be seen @老师Although fans of Jiuhao Tea often leave messages in short videos saying "only watch but not buy", they actually have a strong willingness and ability to buy.
▲ New Douyin - Douyin Account Search - Live Analysis
Entering the @老九好茶live broadcast room, you can see that the live broadcast venue is selected in the delivery warehouse to create a real atmosphere; the basic staffing of the live broadcast room is 3 people, and the model of off-site assistance from the anchor broadcast mirror and the auxiliary broadcast is adopted; when explaining the product, it is often combined with tea Popular science knowledge to show the professionalism of the anchor; the delivery of goods emphasizes the place of production of the product and on-site unpacking and display to increase user trust .
▲ Daren vibrato screen
From the perspective of commodities, the products brought by the anchor come from their own "Huajiuling Tea Supply Chain Individual Store". The products with a unit price of <50 "Low-priced products open up sales channels, which can effectively increase the repurchase rate and reduce the product return rate after the user's real experience.
▲ New Douyin - Douyin account search - goods with goods
In addition to live streaming, @老九好茶will also build its own fan base and effectively reach users through private domain operations . Perfect after-sales service and preferential activities can effectively increase fan stickiness, enhance brand loyalty, and achieve word-of-mouth Dissemination brings more opportunities for repurchase.
With a solid fan base, it can also attract traffic for short videos and live broadcast previews, laying the foundation for commercial realization .
▲ Screenshot of Daren Douyin video
Through Douyin short videos and live broadcasts, @老九好茶has realized the transformation from offline stores to online, driving consumption with content . His success has allowed more similar businesses to see new marketing models and content creation directions . For Douyin, which is dominated by e-commerce, the role of content drainage cannot be ignored .
If you also want to enter this track, create explosive videos, and achieve fan growth , you can use the Xinjiu data platform to gain insight into the industry's creative ecology and learn explosive creation skills.