According to the full-year financial report released by Tencent on March 22, the total usage time of WeChat will continue to grow in 2022. Among them, the use time of the video account is three times that of the same period last year, exceeding the use time of the circle of friends. This data shows that the continuous efforts of video accounts in content ecological construction are effective.
Officials are paying more and more attention to the output of high-quality content. In this environment, the content ecology of video accounts will become more and more healthy. In March, a lot of high-quality content also emerged on the platform, injecting vitality into it.
According to "Xinshi" statistics, among the TOP500 accounts of video accounts in March, the number of accounts related to life, people's livelihood, film and television entertainment, and emotions accounted for the majority, reaching 58%. Compared with February, the number of accounts for life, mother and child care, education, fashion and art on the list has increased significantly, while the number of accounts for emotion, funny, and music has decreased significantly.
*Picture source Xinshi
Video accounts are getting more and more attention from users, thanks to the high-quality content carefully crafted by creators. Maybe you can get a glimpse of one or two from the March list. Next, this article will further analyze some of the high-quality creators in the March list.
*If you want to directly view the "March General List" of the video account, you can scroll to the end of the article.
Only with 3 works
Jumped from 28th to 7th
In the fashion art list, there is such an outstanding creator who only released 3 works in January, and jumped from the 28th to the 7th on the list.
In March @义公子released 3 works in total, received a total of 260,000 recommendations and 270,000 reposts , and 2 of the 3 works were 100,000 recommended works.
The following is the ranking of the TOP20 "Fashion Art List":
*Swipe down to view the full list
What kind of content has such excellent data?
The works of @意公子 mainly focus on explaining Chinese culture, especially poetry. In her videos, she combines ancient literati, poets and songs with the current life of modern people, and uses her slow and firm voice to tell the stories that were originally sealed in history, as if leading us through time. Through the tunnel of time, experience their experiences, empathize with their feelings.
Just as @义公子 said in a video recommended by 7w+: "So reading poetry is not reading poetry itself, but chewing, the life experience we have shared together."
Looking at all of her works, there are no very gorgeous scenes, and there are no post-editing shows. All the elements in the work are serving the content she wants to express . With her gentle and firm voice, soothing music, a few scene shots adapted to the artistic conception, and excellent copywriting, she jointly created a "time machine" for the viewers. ", allowing the viewers to immerse themselves in it.
Copywriting is the key to her success, and it is also an important reason why she has won the love of many fans. In the video, she quotes classics, learns from ancient times, and knows poetry well.
*Picture source video number
No matter how the magic weapon for the success of the work changes, "content is king" is always the same theme.
Ranked No. 1 for three consecutive months
The power of "Barbie" cannot be underestimated
From January to March 2023, @初九Haimon has been in the TOP1 of the "Beauty List" for three months. In the face of fierce competition in the beauty makeup list and the turnover rate of TOP20 reaching 75% , she has been outputting steadily, ranking first for a long time.
The following is the ranking of the TOP20 "beauty list":
*Swipe down to view the full list
In March, she released a total of 21 works, accumulatively received 590,000+ recommendations and 30,000+ comments . It is worth noting that three of the top five works she recommends are Barbie's cross-dressing series videos, which received a total of 250,000+ recommendations in March.
*Picture source video number
In these works, @初九海mon used the original drama dubbing to lip-sync, coupled with micro-performances of movements and expressions, gradually presenting changes in makeup, and finally added music to "one-click change" to make the image of "Barbie" come alive.
There are so many cross-dressing videos in the beauty circle, why can she stand out?
Perhaps the word "restore" can explain one or two things. If you observe her works, you will find that @初九Haimon's imitation respects the original very much, and everything from costume makeup to demeanor is based on the prototype . Because of this, it has won the support of many anime fans and role fans.
Many fans left messages under her video, hoping that she would imitate her favorite characters. And these characters will also become the creative source of @初九Haimon.
The science popularization track is changing
She stands out from the encirclement and is firmly at the top of the list
The science popularization list in March was also released under fierce competition. The TOP20 has an 80% turnover rate , and the top three are @一方见地, @这不科学啊科学, @洋景网络(formerly known as Zhimo Exploration).
The content of popular science is rich and diverse, covering common scientific knowledge, legal knowledge, natural geography knowledge, etc.
The following is the ranking of the TOP20 of the "Popular Science List":
*Swipe down to view the full list
Before watching @一方见地, it may be difficult to imagine how natural science popularization can be done vividly. After understanding, it is discovered that its beautiful copywriting is matched with natural scenery, which is to pack the natural color into the square inch of the screen.
@一方见见 stands out among so many accounts, and its profile reads "recording the culture and stories of Chinese people's exploration of plants".
In her works, nature is the protagonist. Accompanied by her clear explanations, she walks through nature in plain clothes, bringing people a sense of "beauty" and even relieving stress.
Its theme is Jing Zhe's work, which has been recommended 100,000+ and forwarded 100,000+. In her works, she thoroughly explained the "Awakening of Insects" in the twenty-four solar terms: "All things are being practiced, but who can wake up this deep sleeping creature? 'Calling' may not be strong enough,' It’s okay to startle. Jingzhe changes the gentleness of the beginning of spring and the affectionateness of the rain, and the sound of thunder makes all living beings suddenly feel that spring has arrived.”
In addition to popular science content, her copywriting also incorporates knowledge such as philosophy, which is very appealing and can resonate . As a fan wrote in the comment on the video: "Talk about nature, talk about life; listen to culture. Understand life."
"Your copywriting is the voice of nature..." Another fan left such a sentence in the comment area. Perhaps this sentence is the best compliment to @一方见见.
The above are some of the outstanding creators worthy of attention in the sub-field list in March. If you want to know the details of the overall list, you can check the "March Monthly List-General List" ranking below :
*Swipe down to view the full list
Finally, summarize and review the key content of this list:
Important content
● Video account users still have expectations for high-quality content, and works with "value" are more likely to attract fans' attention;
● In the beauty track, imitation makeup videos are still attracting attention, and the high degree of restoration may be the key to users' love;
● In science popularization, combine the content of popular science with people to strengthen the appeal of the content and resonate with users.
Only part of the list is shown in this article. If you want to view more video account industry lists, please go to the official website of Xinshi to experience it on the PC side .