With the improvement of living standards, most families have entered the ranks of "car owners". But while travel is becoming more and more convenient, finding a parking space has gradually become a new problem for public travel.
In the parking industry, "difficult parking, long parking time, waste of parking spaces, slow payment, old and backward parking lot equipment" and other problems require industrial upgrading, smart parking came into being.
The launch of major parking apps has also been welcomed by many riders. For example, Beijing will add 33 million ETC transactions in 2021. As of the end of November, more than 80,000 road parking spaces in Beijing support ETC automatic payment.
In fact, in the past few years of development, smart parking has formed an effective market demonstration effect, the scale of users has continued to expand, and it has entered a period of rapid development, but there are difficulties in the actual application of smart parking. Standing in a longer-term development stage, smart parking can be said to be an industry full of opportunities, but the challenges are not small.
Triwizard hegemony pattern in the era of smart parking 3.0
Throughout the smart parking industry, it has gone through three stages of development: basic informatization, platform networking, and unmanned management.
From the initial manual-free automatic identification of license plates and automatic release to the development of electronic payment today, unmanned management can be realized, online payment or automatic deduction of fees using ETC, and a series of operations for car owners from storage, payment to exit Self-service completion pushes the whole industry forward and enters the development stage of smart parking 3.0.
While smart parking continues to develop, the outside world is also paying special attention to its development. Not only traditional parking service companies, state-owned enterprises, and state-owned enterprises, but also cross-border players such as large Internet companies have joined in.
· In 2018, after Ali strategically invested in parking-related companies, it officially tested the city-level smart parking market in 2019, and completed and delivered the Hangzhou City Brain Parking System Version 1.0 project with 23.29 million yuan;
· In 2020, Alibaba Cloud officially released a new generation of lightweight unattended parking lot service solution - Zhiwei Parking System, further deepening the layout;
· In 2019, Hikvision established a subsidiary dedicated to the smart parking market, from providing equipment to system integration to obtaining a share of operating rights;
· In 2020, Tencent Cloud also released its smart parking solution for the first time.
At the same time, listed companies in vertical fields such as Jieshun Technology, Yinjiang Technology, Wuyang Parking, Anjubao, etc. have also emerged. The industry has formed a situation of "three powers contending for hegemony" dominated by Bolian, Jieshun and Ketuo.
At present, Parkchain focuses on payment, proposes unmanned parking, introduces payment sharing and advertising sharing, and puts forward the advanced concept of "shared duty room". By docking with the SDK or API of the Parker Chain Alliance, multi-scenario and multi-channel free payment methods can be realized. It also provides unmanned middleware solutions for parking equipment manufacturers and Internet parking platforms that empower links, and upgrades the existing parking lot management system to an unmanned self-service parking lot.
As of January 4th, the Parking Chain Alliance, a Chinese parking data interconnection platform, released the "2022 New Year's Day Parking Chain Parking Data Report". The number of parking lots exceeded 33,872.
Jieshun Technology, as an earlier company in the industry, started from the production of automatic license plate recognition barriers. Later, under the leadership of Chairman Tang Jian, it proposed a development strategy of "hardware + ecology" to realize the development from an intelligent hardware equipment provider. Transform into a comprehensive service provider that provides full ecological business.
Jie Parking, a subsidiary of its subsidiary, connects the "people-car-field-position-pile" of smart parking in series, and connects with B (parking yard), C (car owner), G (government), S (merchant), X (ecology) end) and other end partners are interconnected, establishing a new parking ecology. At present, Jieshun Technology covers more than 120,000 domestic parking lots, and realizes scene coverage in more than 300 cities, with a cumulative number of users exceeding 73 million.
Ketuo is also an early enterprise in the industry. It is a professional smart parking solution provider and city-level smart parking operator. Its business covers smart parking solutions, parking lot operation management services, and Internet smart parking platforms.
Also based on the "cloud + local" dual service system based on "cloud technology + mobile payment + artificial intelligence" technology, the unmanned toll parking lot management system based on this has been successfully applied to thousands of parking lots. Up to now, the number of covered smart parking lots is 8,889, and a total of 2,620 parking lots are connected to the company's Subo smart parking cloud platform.
Relying on the number of online transaction parking lots, the number of online transaction order payments and the mode, these three have formed a new pattern of "three powers contending for hegemony" in the smart parking industry. However, although the smart parking industry has experienced three periods of development, some industry-specific problems cannot be solved in a short period of time.
Smart parking is not so "smart"
Although the parking industry is transforming in the direction of intelligence, it is not difficult to find that the degree of intelligence is not high enough, and there are still problems such as scattered parking information resources that are difficult to integrate, large gaps in parking spaces, and low utilization of parking spaces. industry development.
First of all, various types of parking resources are independent and difficult to integrate. In the traditional occupation of the domestic parking market, the status of employees is very complicated. There are not only official participation in the management of public resources, but also commercial operations with various sources, and individual owners who monopolize a place. The parking lot is used in different scenarios, such as hospitals, office buildings, stadiums, shopping malls, etc. Since the ownership of different application scenarios is not the same, it is more complicated to coordinate resources and interests.
Secondly, there are many types of smart parking applications, but the information is not shared. Since my country's smart parking industry has only entered a relatively rapid development period since 2014, it is indeed relatively late compared to the development time of other industries. Moreover, there are many and uneven players in the industry, resulting in different parking areas covered by various systems; in addition, the resources of major parking apps are not shared, which has caused some troubles for users.
He Jingjun, editorial board member of Hong Kong's "World Chinese" magazine, also said that the biggest and most prominent problem of the smart parking app is the incompatibility of the system, which leads to technical and capital barriers in information sharing, which violates the original intention of smart parking to revitalize the stock market, forming artificial islands of information. While bringing inconvenience to the user, also caused bigger management difficulty to parking lot manager, city manager.
Moreover, the current level of intelligent parking is not high enough. Most of the car parks still use turnstiles and local management systems. According to official data, there are currently more than 1 million car parks in my country, but only about 20% of car parks support electronic payment. Moving towards the direction of intelligence, there are still a large number of enterprise-managed parking lots that are "outdated" and in the wave of intelligence, which is not conducive to the forward development of the entire industry.
The most important point is that the gap of parking spaces is large but the utilization rate is low. According to official data, according to public information, as of September 2021, the number of motor vehicles in the country will reach 390 million, of which the number of cars will reach 297 million. However, the average ratio of cars to parking spaces in large cities in my country is about 1:0.8, and that in small and medium-sized cities is only 1:0.5. Obviously, the growth of cars is not proportional to the growth of parking spaces, and the supply of basic parking spaces is in short supply.
Taking Hangzhou as an example, the turnover rate of its public parking spaces is only 0.47 times per day, and the utilization rate is only 36.1%. In the case of tight parking spaces, the relatively low utilization rate leads to the unreasonable utilization of parking spaces, while parking spaces in other places How to reduce the vacancy rate of parking spaces has also become a problem to be solved in the development of smart parking.
However, despite these problems, with the further development of smart cities and smart transportation, smart parking, as an important part of it, will also force companies to further develop, not to mention that with the further increase in car ownership, the public's interest in The demand for smart parking continues to increase, and the industry market will become more abundant.
Seize the market vacancies for upgrading
The development of the industry is inseparable from the joint participation of the market, the state and enterprises, and the smart parking industry will also be inseparable from the joint promotion of these subjects behind the richer market in the future.
On the one hand, the market demand is constantly increasing. In terms of enterprises, parking lot management was a basic control earlier, but now the car park wants to reduce costs, improve quality, and increase revenue. Car owners need to improve experience and safety guarantees. Due to factors such as outdated equipment, parking lots will gradually be replaced with smart ones. Parking lot, so that smart parking has a very large imagination space.
In terms of consumers, with the rapid development of my country's economy, the improvement of the public's consumption ability and the support of automobile industry policies, the automobile industry has shown a rapid growth trend in recent years. According to data from the Association of Automobile Manufacturers, the number of cars per 1,000 people in China is far lower than that of the United States, Australia, and Japan, and there is still room for improvement. This also reflects that the number of cars owned by Chinese residents will increase, and accordingly, the demand for parking lot systems will increase.
With the expansion of mass consumption areas, the application scenarios of smart parking will become more extensive, no longer limited to large-scale smart parking systems on top of various towers, such as shopping malls, airports, gymnasiums, etc., and smart parking will also be used in various living quarters market system, and will be applied in various cities, the market will be further expanded. The China Business Industry Research Institute predicts that the scale of my country's smart parking market will increase from 15.4 billion yuan in 2020 to 20 billion yuan in 2022, and how much space will be given to related companies to further grow.
On the other hand, behind the smart parking industry is the support and promotion of national and provincial policies. For example, in the "14th Five-Year Plan" in 2021, it is proposed to accelerate the digital transformation of traditional infrastructure such as transportation, energy, and municipal services, which all highlight that my country is accelerating the promotion of digital industrialization, which is an important part of smart city construction-smart parking. Value and support also guide the development direction of the parking industry from a higher dimension.
In addition, there is no shortage of enterprises like Poor Chain to jointly promote the development of the entire industry. For example, Yang Yiping, chairman of the parking chain alliance, said that parking cannot be done by a single company, it must be done by many companies forming an alliance. Jieshun's Jie Parking is also fully open to the outside world, linking partners, co-building scenarios, etc., enabling partners to join this open platform through the "Jie Parking·Service Provider" model to achieve value-added and income generation; for the entire industry to move towards A more open model does its part.
In general, under the joint promotion of policy bedding, artificial intelligence, 5G technology, etc., it will drive the huge potential demand for smart parking in the market. However, whether it is the formation of a new pattern or the influx of other cross-industry competitors, if the smart parking field wants to develop to a more mature stage, all companies need to break down the information islands together and realize the information interconnection and smart integration of the entire industry. At that time, it will be possible to unify and coordinate people-vehicle-road-field to achieve a truly ideal state of smart parking, making the entire industry more mature.
Source of this article: New Industry Insights