Since the rise of cross-border e-commerce, more and more foreign trade professionals have begun to contact and go deep into cross-border independent stations. What does cross-border e-commerce independent station mean?
Cross-border e-commerce independent station refers to an independent website, including website domain name, independent server and independent website program, which can display products, purchase, and pay orders to foreign users online. It is completely independently operated by the website manager and is not subject to any platform. Restrictions to achieve cross-border transactions.
For example, if a brand is an overseas company that sells products domestically through the promotion of its official website, then this website can be called a cross-border e-commerce independent station. What are the advantages of an independent station?
1. Eliminate centralization and avoid rule constraints
In cross-border e-commerce independent station marketing, merchants have enough autonomy to get rid of many conventional constraints. For example, the epidemic began to sweep the world, and third-party platforms banned the sale of some epidemic prevention materials. Changes in logistics and other aspects have brought great trouble and loss to enterprises. Independent stations have no relative rule changes and can be marketed according to their own needs.
2. Directly face consumers and quickly build brands
Cross-border e-commerce stand-alone sites are very helpful for brand building of enterprises or products. Unlike third-party platforms, its traffic competition is not fierce, so there is no need to fight price wars to gain more profits. With ITV direct-to-consumer, the distance between consumers and businesses is greatly shortened.
3. Precipitate traffic and do long-term business
Branding, accelerating traffic, remarketing and transforming existing consumers is natural. At this time, with the precipitation of the brand, the traffic cost will be reduced. At the same time, all consumer data belongs to the enterprise, and the enterprise can continuously mine the value of the data.
The independent station should be oriented to consumer groups, platform attributes, user shopping experience, etc. These are all designed by the enterprise itself, which means that the enterprise must operate the platform and products, which has high requirements for enterprise operation. As the most expensive place for independent stations, the continuous expenditure of traffic costs is the reason why many independent stations cannot survive. Therefore, it is very important to do a good job in traffic promotion. This requires merchants to conduct research.