In the second half of China's new energy vehicle market, it will develop rapidly around trends such as technological upgrading, product competitiveness competition, and integration and elimination.
On April 7, at the Chery New Energy Night released by Beijing Water Cube, Chery Automobile fully demonstrated new strategies, new technologies, new brands and new products, and announced that it will accelerate its transformation into a global technology company with a new technological ecology, leading the intelligent The "second half" of the electric vehicle industry.
In terms of brand, Chery Automobile released the new energy special series IP of Xingtu - STERRA, which will be a high-end new energy vehicle for 200,000 to 500,000 people, covering B-class to C-class, sedan, SUV, MPV and other body forms , and will provide two drive forms of pure electric and extended range, the first two models, ES is a sedan, ET is an SUV;
There is also a brand-new new energy vehicle brand iCAR, focusing on youth and intelligence, focusing on the 150,000-300,000-level new energy vehicle market, and released the brand LOGO. The first model S56 will be released soon. It is developed based on the pure electric platform EOX. market quarterly.
As the technical platform support for the new energy brand, Chery released the Kunpeng super hybrid C-DM platform and the pure electric platform EOX. According to reports, Chery Automobile's existing products will be fully electric hybrid.
Among them, "Kunpeng super-performance electric hybrid C-DM is the third-generation hybrid technology platform of Chery Automobile. According to the data, this platform is equipped with the fifth-generation ACTECO1.5TGDI high-efficiency hybrid special engine, and is equipped with advanced technology and the most powerful The three-speed super electric hybrid DHT gearbox and electric hybrid battery management system have a thermal efficiency greater than 44.5%, a comprehensive battery life of 1400+km, and an acceleration of 4.26s per 100 kilometers.
According to reports, from 2023 to 2024, Kunpeng super-performance electric hybrid C-DM will be equipped with more than 20 products of Chery Group. At the event site, the new hybrid models equipped with Kunpeng's super performance electric hybrid C-DM for the first time - Xingtu Yaoguang, Chery Tiggo 9, TJ-1 and Jietu Traveler appeared on the same stage.
The pure electric platform EOX is an 800V voltage platform, using SiC silicon carbide power modules, eight-in-one motors, and a single motor with a peak power of 256kW. Seat and other models. The battery life of the pure electric model will be 500-700km, and the battery life can reach 150km after charging for 5 minutes.
Of course, intelligence is a necessary item for new energy car companies to enter the second half of the competition, and Chery Automobile has also made a comprehensive layout in terms of intelligence.
At the scene, Chery also demonstrated its EEA electronic and electrical architecture, in which the cockpit computing platform will be equipped with 8155 or 8295 chips, while the intelligent driving computing platform will be equipped with Nvidia or domestic head chip platforms (configured according to different models), the highest AI computing power can reach 1000+TOPS.
In terms of perception system, up to 48 sensors can be connected, including 3 lidars. Chery has accumulated 16,000+ hours of driving verification data and 7,000+ hours of parking verification data. 8000+ test case data. Intelligent driving can support high-speed navigation of more than 300 kilometers without takeover, urban navigation of 150 kilometers without takeover, and the parking memory distance can reach more than 2 kilometers.
In terms of operating systems, Chery has built a full-stack and controllable CHERY-OS system covering the vehicle cockpit operating system, intelligent driving operating system and safe vehicle control operating system, which can realize Chery's rapid iteration of intelligence and rapid integration of ecology. One of the key technologies for energy to win the second half of new energy.
In addition to the above, Chery Automobile will launch 135 new technologies related to intelligence and ecological technology in 2023, including third-generation hybrid technology, battery technology, electric drive technology, Lion Zhiyun 6.0 smart cockpit technology, and smart driving technology , Galaxy ecology, etc.
In the past 2022, Chery Group's annual revenue exceeded 200 billion yuan for the first time; annual sales exceeded 1 million vehicles for the first time, reaching 1.23 million vehicles; sales of new energy vehicles reached 233,000 vehicles. In the first quarter of this year, Chery Group sold more than 330,000 vehicles, a year-on-year increase of 44.1%, setting a record high.
However, we need to face up to the fact that the sales volume of Chery's new energy products is still dominated by the A00-class model Ant and Chery QQ Ice Cream. In the new energy field, Chery needs to complete the brand promotion as soon as possible and improve the brand camp and product sequence.
Especially at present, intelligence has become the core focus of strategic transformation and brand upgrading of major car companies. Compared with domestic brands such as Great Wall Motors, Geely, GAC, and Changan, they have launched high-end brands one after another, and at the same time empowered brands with intelligence Value, the pace of Chery Automobile is a bit slow.
According to the data of Gaogong Intelligent Automobile Research Institute, the delivery of front-mounted passenger cars equipped with auxiliary driving (L0-L2) as standard equipment in the Chinese market (excluding imports and exports) in 2022 has exceeded the scale of tens of millions. It also broke through 50% for the first time. In terms of high-end assisted driving, in 2022, the standard equipment of NOA pre-installation will also exceed the 200,000 mark for the first time (the pre-installation rate is 1.06%), an increase of nearly 80% year-on-year. All mean that the competition has begun to intensify.
In terms of brands, BYD, Geely, Great Wall Motors, GAC, and Changan are already at the forefront, and their brand layout and technology layout in terms of new energy and intelligence are also one step ahead.
But the good thing is that the new energy vehicle market has just entered the transformation and upgrading period, and is still in the high-speed transformation period. It is not too late to fully exert its strength at this point in time.
So far, Chery Automobile has spelled out a complete map of new strategies, new technology platforms, new brands and products for the future new energy and intelligent market, and has the foundation to join the first camp. Whether Chery Automobile can come from behind, we will wait and see.