Why do everyone want to be Baidu Encyclopedia, especially for corporate brands, if they want to have a certain reputation on the Internet, creating Encyclopedia has almost become a standard configuration. But why is it easy for some enterprises to create Baidu Encyclopedia entries, but some entries are always unable to pass. If others help create Baidu Encyclopedia entries, how much will they have to pay?
Is it difficult for enterprises to create Baidu Encyclopedia entries?
First of all, it is not difficult to create an enterprise encyclopedia entry from scratch. After registering the business license, we can quickly create a channel through the enterprise entry, and we can put the basic information of the enterprise on the encyclopedia entry, which can include the business scope of the enterprise , business address, legal person, registered capital and registration time and other basic information, for many small businesses or individual industrial and commercial households, such entry information can basically meet their publicity needs.
Baidu Encyclopedia entries not only have credibility, but also have a certain degree of authority, and the ranking is very stable and very high. Therefore, many companies want to create a richer Baidu Encyclopedia entry for their company. Many companies also hope to be able to make a brief introduction of the company's brands and products, and upload the company's development history, titles won, brand culture and other information to Encyclopedia. At this time, we need to quote news sources as reference materials. This information can only be improved.
If the honorary titles, brand cooperation information, financing information, and development history obtained by the company have been reported by authoritative online media, then they can be directly quoted as encyclopedia content, but for some advertisements in the original news media reports And exaggerated costs cannot be directly quoted, because Wikipedia is very strict in reviewing reference materials, and it is necessary to ensure that the content presented on Wikipedia is based on objective facts, real occurrences, and no false propaganda or exaggeration.
What can be used as reference information for creating encyclopedia entries?
It is necessary to ensure that the content uploaded to Baidu Encyclopedia is an objective fact that happened, rather than subjective evaluation or publicity. Baidu Encyclopedia will not approve content that is subjective, contains promotional elements, or exaggerated publicity, and will also A certain degree of punishment will be imposed on accounts that edit Wikipedia. Therefore, when preparing news reference materials, we should eliminate soft reports with advertising elements in the title or text.
Secondly, when selecting the existing news reports in the past, no matter whether the news reports have been included by Baidu or not, they can be considered as our reference materials, because Baike does not pay attention to whether the news reports are included or not. However, some content published on self-media platforms such as Baijiahao and Sohu using personal accounts cannot be cited as news reference materials. This is also a common misconception that many novices often make when they are doing business Baidu Encyclopedia.
Finally, it is about the choice of media platform. Maybe a piece of news report information in the past will be published on multiple media, but if you want to use it as a reference material for Baidu Encyclopedia, the requirements for publishing media are relatively high, and generally you need to be authoritative. Portal websites or websites of government institutions, and of course some local media can also be used as news reference materials for encyclopedias. Specifically, you need to check whether the news media’s website is the subject of the record, whether it has a source and a responsible editor, and there should be no disclaimer.
What is the cost of Baidu Encyclopedia entries?
1. Enterprise Baidu Encyclopedia content
The content of the enterprise encyclopedia entry can include enterprise profile (business scope, main business, business address, legal person, establishment time, etc.), corporate culture, corporate vision, corporate development history, main products, honorary titles, etc.
All these contents require the company to sort out the relevant copywriting, describe it objectively, avoid the nature of propaganda, describe it from the perspective of a third party, delete content that is not related to the company, and so on.
The more content of Baidu Encyclopedia entries, the more expensive it is to create, because rich entries always need to spend more time and energy to create.
2. Whether the enterprise Baidu Encyclopedia will be maintained later
After the successful creation of the Baidu Encyclopedia entry, as long as you don’t delete it, it will always be there, but with the development of the enterprise, there will inevitably be some new history, honors, etc., which requires regular update of the entry. The cost of creating and maintaining Baidu Encyclopedia entries will be higher.
So how much you have to pay to successfully create a Baidu Encyclopedia entry depends on the richness and difficulty of its content, otherwise it is impossible to directly determine how much Baidu Encyclopedia creates.