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Over the past few years in the field of overseas communication, everyone has become more and more aware of the strength of Chinese companies, and Chinese brands are gradually facing the world and stepping towards the world. In this process, many companies will do more communication work in the promotion of foreign markets. Good friends who have a better understanding of our platform should be able to see that there will be some overseas promotion methods. It is very convenient to carry out purchase and launch on the channel of She Culture Media. Today we will explain what are the forms of foreign media publishing?
There are two ways to publish articles for foreign media, one is for foreign media to publish articles, and the other is called foreign media fixed investment funds;
What is a press release for foreign media?
Foreign media press releases, commonly known in China as "promoting soft articles", are advertisements in a sense. They are publicity articles that contain a strong sense of commercial services from the perspective of the company. There are big differences in media standards around the world. The so-called overseas press release refers to the specific content of important news, that is, to select a certain country and region for full media release, unlike the promotion of soft articles in China, which selects certain media for designated release. News reports are the source of media information, upstream and downstream of the media.
What is foreign media regular investment fund?
Media subscription is a unique service item of Expo, which can specify foreign high-end media to publish news articles released by start-up companies, which fills in the lack of news reports that cannot be specified by media.
Advantages of scheduled investment funds: It can be used as an important material for secondary communication, and it can correctly guide Chinese public opinion towards targeted placements based on popular media, which is more effective in dealing with customers, thereby enhancing customers' sense of trust. International media reciting, promoting the attention and reporting of other media and regions, to achieve a more significant global communication effect. Publishing articles abroad is a long-term process, and there must be actual effects, but it requires a certain amount of accumulation and continuous release. It cannot be said that there must be conversions and foreign trade inquiries after publishing once or twice. After all, news articles are more focused on brand promotion , the advantage is to help enterprises create a sense of trust and catalyze the reflection of customer transaction volume.
Foreign media publishing is also a common method used by many companies to develop the international market and improve their recognition in the international market. But for many companies or well-known brands looking forward to the international market, how to choose the appropriate way to publish articles through various channels for foreign media publication is also a big problem. Here, Deshaus Culture Media will talk about the method of publishing articles for foreign media.
When we usually talk about foreign media publication, we usually refer to foreign media publishing articles, and publishing articles based on domestic and foreign media. Under normal circumstances, everyone should determine the expression and writing methods of the selected foreign media manuscripts according to the foreign market they need to do. This type of manuscript is very professional, and generally chooses to cooperate with more professional overseas manuscript writers. The cost of manuscripts required for different release regions and different language expressions is also different.
Domestic and foreign news network media generally have strict approval, and they choose manuscripts with communication value to publish in different layouts. Therefore, for the current brand and corporate image promotion manuscripts, first, you can use the above selection of foreign manuscripts to write professional soft texts. Second, you can choose to publish manuscripts in the form of payment. This process is shorter and the effect is obvious. What are the methods for overseas media to publish articles? Generally paid overseas media releases can be divided into two forms, one is overseas media fixed-point release, and the other is overseas media drafts. Overseas media releases refer to promotional soft articles about the company's brand, which can be customized according to the market region. For example, if you are in Singapore in East Asia, you can choose Singapore's national media to launch overseas releases. The news report articles are released according to the whole scope of a certain place or region overseas, and the wide range is also convenient for Baidu to collect and publish articles for the regional news media, so that everyone's data can be disseminated. Another way is to set a target for overseas media. This is also easy to understand, that is, according to your needs or promotion plan, select the designated article submission that is suitable for your industry or well-known media to carry out the manuscript. Compared with the previous method, this type of article submission has a clearer overall goal and is suitable for those who have a certain understanding of domestic and foreign media.
Foreign media sent articles to Deshaus Culture Media. Deshaus Culture Media attaches great importance to the development and utilization of resources, gathers many overseas returnees to build a team, and creates an outstanding new force for the development and utilization of foreign media resources. The elite team conducts in-depth analysis of outbound dissemination with a global perspective, and develops a careful and efficient dissemination management system centered on scientific methodology.