The continuous improvement of Internet technology has changed the way of enterprise management. The application market of enterprise CRM system has gradually expanded, and the development of related software has also attracted the attention of more and more businesses. Because enterprise CRM system software development can be made according to the needs of enterprises, it can help enterprises better track and manage customer information, update and save relevant data information in real time, which can be said to be a powerful assistant to realize enterprise intelligent management.
CRM system
What are the functions of CRM customer management software development ?
1. Sales management. With the assistance of the CRM system, it is very convenient to check the progress of the order, sales flow, etc. that are being followed up by each salesperson. In addition, it will also automatically follow up certain sales tasks, such as character reminders, customer assignments, automatic batch email sending, important transaction reminders, etc.
2. Customer service management. The customer service module in the CRM system, including work order management, solution and other functions, can set workflow rules, automatically assign and upgrade work orders, quickly respond to service requests from customers, and convert emails from customers to corresponding services work order.
3. Report analysis. The CRM system can customize reports and statistical charts, and supports cross-linking of multiple modules, calculation operations, different types of layouts, and automatic generation of reports at regular intervals.
CRM customer relationship management system
4. Customer public sea pool. The customer pool is also called the public pool, which refers to the public pool and shared pool of customer information. It is an important customer unique to the CRM system in order to help companies transfer existing customers, maximize customer value, and avoid customer loss. management module. The CRM customer pool is the basic rule of the enterprise's sales management system, which brings a fair mechanism to the sales team, prevents the phenomenon of hitting orders and grabbing orders, and of course avoids the problem of personnel flow taking away customer resources.
5. Improve service efficiency. Satisfying Customer Needs The 21st century is an era of service competition. The CRM system comprehensively manages customer information, provides personalized services based on sales and service history, solves customer problems in a timely manner, and improves customer satisfaction and loyalty.
Enterprise Management System
6. Customer identification. Although there are thousands of potential customers, the transaction volume is limited. This is common sense in sales. Therefore, identifying prospects who are more likely to close can reduce the burden on salespeople. A professional CRM system has a customer behavior scoring mechanism, which identifies customers through tags and automatically scores customers. The score determines the intent of the prospect, allowing salespeople to prioritize accounts more likely to close.
7. Customer data that can be flexibly defined. Different companies have different definitions of customer data, so the customer data in the CRM system is not fixed, but can enrich the expression of customer information by creating various types of fields, so as to meet the personality portrait of the company to customers.
The enterprise management systems we often mention include CRM system and ERP management system, so what is the difference between the two?