Speaking of Taobao, there are tens of thousands of products, so if you want to analyze the data of these products, you also need some skills. Not all data are particularly important. We need to learn to choose more important data for analysis. . Please read the details below!
1. Analyze the following relevant data according to the Taobao index;
1. Enter product keywords. Once you enter the page, you will see market trends first, followed by market segments.
2. Under the market trend, you can see the search index and transaction index of the corresponding category. These two indexes are mainly calculated based on the data of Taobao and Tmall. Among them, the search index is the indexed search volume, which reflects the search trend, and the transaction index is the transaction volume brought by the search, which reflects the transaction trend.
Generally speaking, you can use this data to understand the overall situation of the current industry. If the entire industry is growing, it means that it is relatively healthy to enter at this time.
3. Further down, you can see the geographical segmentation of buyers who searched for this product keyword, and understand the main distribution areas of potential audiences, which is conducive to the later through-train operation and diamond exhibition launch. In addition, you can also understand the customs and habits of the customer's area, which will help customer service in the later period to get closer to customers and promote conversion.
4. Crowd positioning includes user gender, age, zodiac sign, hobbies, buyer level and consumption level, etc., which is beneficial for shopkeepers to analyze user characteristics and consumer psychology.
Take the consumption level as an example. If you are still struggling with whether your pricing should be high-end or affordable, but through the index, it is found that most of the consumption levels of users who search for this keyword are concentrated in the low and medium levels, then maybe We will give up the high-end pricing. When planning activities in the later stage, try to do some promotions such as discounts and free delivery.
5. In addition to market trends, shopkeepers should also pay attention to market segmentation.
6. Market segmentation will include category distribution and crowd preference. Category distribution can tell you how many categories are included in the product keywords you searched for, and how much each category accounts for. Under different categories, what are the preferences of people who buy the searched products.
7. In the group preference, you can know the most preferred brands, products and related attributes of the entire group audience, and you can also select the characteristics of different groups of people to understand the brand preferences and product preferences of different groups of people.
Click on different brands or products, and you can also expand the pictures to learn more about the baby's appearance, click to enter its detail page, and study the competitor's detail page design and store decoration at close range, so as to know yourself and the enemy.
2. API interfaces currently supported by Taobao:
- item_get Get Taobao product details
- item_get_pro Get the advanced version of Taobao product details
- item_review Get Taobao product reviews
- item_fee Obtain the express fee of Taobao goods
- item_password Get the real url of Taobao password
- item_list_updown Get Taobao product up and down time in batches
- seller_info Get Taobao store details
- item_search Search Taobao products by keyword
- item_search_tmall Search for Tmall products by keyword
- item_search_pro Advanced keyword search for Taobao products
- item_search_img Search for Taobao products by image (Polaroid)
- item_search_shop Get all the items in the shop
- item_search_seller Search shop list
- item_search_guang loves shopping
- item_search_suggest get search word recommendation
- item_search_jupage daily specials
- item_search_coupon coupon search
- cat_get Get Taobao classification details
- item_cat_get Get Taobao product category
- item_search_samestyle Search for similar items
- item_search_similar Search for similar items
- item_sku Get sku details
- item_recommend Get the list of recommended items
3. API call example display
<?php
// 请求示例 url 默认请求参数已经URL编码处理
// 本示例代码未加密secret参数明文传输，若要加密请参考：https://open服务器/help/demo/sdk/demo-sign.php
$method = "GET";
$url = "https://服务器地址/taobao/item_get/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&num_iid=652874751412&is_promotion=1";
$curl = curl_init();
curl_setopt($curl, CURLOPT_CUSTOMREQUEST, $method);
curl_setopt($curl, CURLOPT_URL, $url);
curl_setopt($curl, CURLOPT_SSL_VERIFYHOST,FALSE);
curl_setopt($curl, CURLOPT_SSL_VERIFYPEER,FALSE);
curl_setopt($curl, CURLOPT_FAILONERROR, false);
curl_setopt($curl, CURLOPT_RETURNTRANSFER, true);
curl_setopt($curl, CURLOPT_HEADER, true);
curl_setopt($curl, CURLOPT_ENCODING, "gzip");
var_dump(curl_exec($curl));
?>