In recent years, Guochao beauty cosmetics and daily chemical products have won the popularity of the people, and the market size has grown rapidly. From the perspective of consumer demand, while seeking innovation and change, demand is becoming more and more personalized; from the perspective of sales channels, online sales have accounted for half of the country and the proportion continues to rise. Double 11 and 618 shopping festivals are normalized, and live broadcasts bring goods Gradually become a new force. In this issue, we will explain the pain points of beauty, daily cosmetics & shoes and clothing fashion.
There are many types of SKUs and difficult to manage
These two categories have the characteristics of many types of products and complicated models. Each category contains multiple SKUs. It is easy to confuse many records such as batch numbers, dates, and specifications of the products.
Increased logistics timeliness requirements
The warehousing logistics of the cosmetics and daily chemical industry has higher and higher requirements for timeliness. Orders from e-commerce channels are usually required to be shipped on the same day, which makes the warehousing and logistics link need to continuously improve operating efficiency in order to meet the needs of the industry's high-speed circulation.
E-commerce promotion orders soared
After the e-commerce promotion & live broadcast, the returns are concentrated and messy, and need to be sorted and put into storage quickly. For example, marketing bombings such as Double Eleven, live streaming, celebrity endorsements, etc. make the beauty and daily chemical industry very prone to explosions. During the big promotion period, orders surged by 2-10 times, and warehouse bursts are common. At this time, timely delivery is particularly important. Logistics monitoring and intelligent logistics solutions are needed to effectively deal with the peaks and troughs of orders.
As a fashion category, the rapid changes in market demand lead to rapid product replacement, which often requires brands to continuously launch new promotional activities, resulting in peak logistics and flexible packages. In addition, the storage of cosmetics has high environmental requirements. The cosmetics warehouse must solve three problems of temperature, humidity and light. Easily affected by factors such as seasons, publicity, trends, brands, etc.
What else do you know about the pain points of e-commerce? , welcome to leave a message in the comment area~
