Consumption rebate is a concept based on consumption, which embodies the consumption and return of consumers. It is a perfect explanation of the connotation of interactive cooperative marketing. It sets up two "stages" for consumers: one is to let consumers After consumption, a certain income can be obtained through the platform; the other is to teach consumers the knowledge, experience, and information on how to realize economic freedom. It can be said that one is to build a stage for consumers to participate in the "opportunity" of world wealth distribution; the other is to continuously improve consumers' "ability" to distribute world wealth.
On January 18, 2022, seven ministries and bureaus, including the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Commerce, issued a notice of the "Implementation Plan for Promoting Consumption" to establish the mechanism of "consumption rebate points".
Consumption rebate points: Consumers purchase goods or services from merchants, and merchants will give certain rebates, which are accumulated and recorded on the Internet through points, and finally consumers can redeem gifts or cash with the points. This is a normal marketing and profit sharing of merchants means.
The promulgation of the "Implementation Plan for Promoting Consumption" has enabled many merchants to see new business opportunities, but because they are not very professional in this area, they can only use some marketing models that are more commonly used in the market, such as: big turntable, scratch music, and gold. eggs etc.
The normal consumer rebate model should be like this for consumers: they can buy products at a price similar to that on the market, and they can also participate in activities released by merchants to obtain part of the product profits.
For merchants: due to factors such as market competition, overcapacity, and high inventory, consumption returns are effective competition in terms of promotion, expansion of sales scale and total profit, promotion of brand, maintenance of user loyalty, and combating competitors. weapon.
Consumption rebates were originally a common marketing method. Merchants set a consumption gradient, and there are rebates for the full amount, which is equivalent to discount activities.
At the same time, consumers can also use the consumption rebate platform to obtain the corresponding promotion platform fees, so as to realize consumption and entrepreneurship.
Common consumer rebate models are divided into two types
The first is the consumption full refund mode: how much you spend, how much you get back.
This consumption full rebate model is all based on the time difference to rebate, which can be as short as two or three months and as long as more than half a year. The most important thing in the full-rebate mode of model consumption is not how to get rebates, but how to get more traffic when rebates. Playing a small game or watching a small advertisement are ways to get traffic. This traffic brings not only the sales of other products, but also high advertising revenue.
The second is the profit rebate model: remove the cost and get all the rest.
The profit rebate model is very common. Basically, after the user consumes, the profit is returned in a short time. Not only users will be returned, but also promoters who recommend users to enter the platform for consumption. This will not only quickly open up the market in a short period of time and have their own loyal users, but also save a lot of promotion costs.
No matter what kind of rebate model it is, as long as it is operated legally and reasonably, you will not worry about making money.
So what aspects should be paid attention to when building a consumption rebate mall or participating in a consumption rebate model?
1. Model: Whether the model is ultimately aimed at selling goods;
2. Product: Whether the product price is false or inflated;
3. Operation: Whether there is a bubble after operation;
4. Funds: whether funds can be withdrawn at any time
Now I would like to share with you a model of consumer rebates - crowdfunding selling model. The design concept of this model is to sell goods.
What is the crowdfunding selling model?
Crowdfunding is a kind of promotional activity that the mall application quickly drives users to self-fission. Through the model of linking contacts and mutual assistance initiated by users, users can participate in and complete projects with a lower threshold, and at the same time achieve the purpose of platform drainage and sales.
What is the usage of crowdfunding to sell goods?
1. How to participate in crowdfunding and selling goods?
First of all, the user needs to spend in the mall and become a member of the platform, and then the platform will give shopping coins to the user after each shopping and consumption. Users need shopping coins to participate in crowdfunding activities set up by the platform.
Different from the traditional crowdfunding model, crowdfunding selling goods is the participation of shopping currency presented after the user consumes. Users take the shopping coins sent by the platform to crowdfunding, and it doesn’t matter if the crowdfunding fails. After all, the shopping coins are donated by the platform, but the success of crowdfunding is really earned.
2. What is the process of crowdfunding and selling goods?
Suppose the user purchases 400 products in the mall, then the platform will give the user 100 shopping coins, and the user will take the 100 shopping coins to participate in crowdfunding.
Crowdfunding increases by 30% each period, and the number of crowdfunding in the first period is 10,000, then:
The first phase of crowdfunding is 10,000, and each phase increases by 30%. Then the second phase needs crowdfunding of 13,000, the third phase is 16,900, and the fourth phase is 21,970...
Crowdfunding success suppresses four withdrawals and one rule: if the fourth round is successful, the first round will be rewarded; if the fifth round is successful, the second round will be rewarded; if the sixth round is successful, the third round will be rewarded...
Liquidation rules: if the penultimate phase fails, all participating shopping coins will be refunded; for the penultimate phase that is suppressed, 70% of the shopping coins and 30% of the points will be refunded; for the penultimate phase that is suppressed, 70% will be refunded Shopping coins and 30% points; the penultimate period that was suppressed, returned 70% shopping coins and 30% points.
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