Alibaba's website provides many resources and tools, but many business friends don't know it, or they don't know how to use it. In the past few days, I have spent time summarizing some of the experiences accumulated in network marketing over the years. Some of them may not be considered skills, but they are very practical. If you can do every detail systematically, I think it is very easy to double or triple your sales. Hope to have some help for you!
1. Position the store. Apart from you, there are also your peers on Alibaba. Don't be a grocery store, you want to sell everything, you are not RMB, you can't satisfy everyone. What does the store sell? Who do you sell to? How to sell? These must be considered clearly. Only make your most advantageous products, and position yourself as an expert in this category, so that customers will never forget it and think of you when they need it.
2. Learn from excellent peers. Many people don't know how to get started on the Alibaba platform. In fact, the easiest way is to learn from excellent peers. Search your product to see the top 10 peers and how they are doing. Take the essence and get rid of the dross.
3. Register with a short and easy-to-remember member name. The member name is not only used to log in, but also displayed in other Alibaba products such as blog column circles. Therefore, for the later promotion, the member name cannot be chosen casually. It is recommended to use the Chinese name.
4. Company information is very important, don't be perfunctory. After registration, you need to complete the company information before you can open a store. I have seen many companies' company profiles that are not qualified. Some use the system default, and some copy several paragraphs of repeated content in order to make up the number of words. The content of the company profile is recommended to calm down and write, and write down the company's basic situation, development history and advantages. It is appropriate to write about 500 words.
5. Contact information should be informative. what is your purpose? Make it easy for customers to find you. Landline, mobile phone, 400 phone number, email address, online instant negotiation tool (QQ/Wangwang), please fill in the information correctly. Since the network is for global users, you must remember to fill in the telephone area code.
6. Authenticate information and build trust. If you have the conditions, it is recommended to open the membership of Chengxintong as much as possible, and many functions can be used for more than 3,000 yuan a year. If it is a start-up company or an individual does not want to spend money, Alibaba also provides a free real-name authentication service. Individuals provide ID cards and enterprises provide business licenses. Doing business online must be open and aboveboard, because customers trust you and will make deals with you.
7. Product classification should be clear. The product classification should be convenient for customers to find. If there are many products in the supply, it is recommended to set up a secondary classification, and the promotion, new product or hot sale classification should be placed at the top as much as possible.
8. Pay attention to selecting the correct category when publishing supply products, otherwise it will affect the search ranking.
9. The title of the product information is exquisite. The title is the advertisement in the advertisement. In addition to making the search engine priority index, a good title should also ensure that target customers have the desire to click. For example, writing this article, the title also took a lot of thought. The title should contain the keywords that need to be promoted. I will talk about the skills of selecting keywords later.
10. The supply information parameters should be complete. When publishing supply information, there are many parameters for different products. It is recommended to fill in as complete as possible. In addition to making customers feel professional, the detailed information will also add points to the search ranking.
11. Product pictures should have a unified style. It doesn't matter if there is no professional artist, use a uniform light-colored background when shooting the product to highlight the product. The size should be more than 750*750 pixels according to Ali's rules. It is recommended to add transparent watermarks in batches.
12. Pay attention to the product detail page. I read the product detail pages of many stores and wrote a company profile. Is this to make trouble? You must know that more than 80% of customers come to the product detail page through search, so this is the key point. Product parameters, detailed pictures, selling points, transaction process, and after-sales service are all displayed.
13. Choose a good second-level domain name for the store. After the store is opened, the system will default to a second-level domain name. In order to facilitate communication and memory, it can be modified into short and easy-to-remember English or Pinyin.
14. An online store is also a store, and there are no shortage of store recruits. Store sign is the best advertising space, but it is ignored by many people. LOGO and Slogan (that is, your advertising slogan) should be set up, so that customers can click and remember you.
15. Store decoration should be practical. Remember that all designs are for marketing purposes. Some stores are decorated in a high-end atmosphere, but they are not grounded. Customers have no idea what the advantages are after watching it for a long time. Especially for industrial products, it is appropriate to be concise and generous.
16. The company dynamics should be updated frequently. Regular updates to let customers know that this is a business as usual.
17. Encourage customers to collect stores. What if the next time a customer needs to buy and can't search for your store?
18. Make good use of product albums. The role of product photo albums cannot be underestimated, and the photo albums can be used as electronic picture albums. I have a friend who makes clothing, and I use a free blog photo album, which has a turnover of over one million a year. https://sifen1006.1688.com/?spm=0.0.0.0.h058g8
19. Stay online. It is recommended to set Qianniu (now there are still many business friends who use Ali Wangwang) to automatically log in, and the computer will hang when you turn on the computer every day at work. Online customer service can add multiple online customer service personnel, which makes the company seem strong and strong. Online customer service uses real names to let customers know who to contact, and do not use business department one and business department two.
20. It is much more convenient to manage with the business opportunity assistant. Some novice business friends may not know that it is much more convenient to download a business opportunity assistant to manage products, and you can manage products in batches.
21. The Ali Index looks at the data. The ability to read data is an essential skill for marketers. Before promotion, Ali Index can be used to understand industry trends, purchasing trends, and peer competition, and to formulate targeted promotion strategies to avoid blindly expanding the market.
22. Choose the four major tools for accurate keyword promotion. In addition to using the Ali Index analysis, there are also recommended keywords in the search box, and the keywords recommended on the right side of "Are you looking for" under the category. In addition, there is also a keyword search tool in the toolbox of Netgall.com.
23. The official website of the enterprise is opened. In addition to Aliwangpu, the official corporate website services launched by Alibaba have been ignored by many merchants. Compared with Aliwangpu, the company's official website can be independently optimized, which is more conducive to the optimization of search engine rankings, and the promotion inside and outside the site.
24. Look at the business advisor to understand your business situation in an all-round way. Always keep an eye on rankings, impressions, and click conversions, and make adjustments based on your diagnosis.
25. Online transactions can do the best they can. For many traditional companies, they think that customers do not have the habit of online transactions, or that it is difficult to do online transactions for bulk products. Compared with the wholesale of small commodities, it is indeed true. However, if you play on Ali's platform, it is easy to obtain more resources according to Ali's rules, such as activities, priority ranking, etc.
26. Join the business circle and build your business circle. The business circle gathers circles from all walks of life, whether it is to find upstream and downstream, or to find peers for cooperation and exchanges, it is very convenient. You can even create your own circle.
27. Go to Business, you help others solve problems, and your sales problems are also solved. Many businesses who throw professional questions are telling you that they have encountered problems and need your solutions. There are many potential customers and business opportunities hidden in the business. If you know Q&A marketing, the customers here are very precise.
28. Open a column to build a personal brand. The column is the former Ali blog. Instead of posting advertising links everywhere and being blocked, it is better to silently influence customers through blogging. I have previously written a story about a young man born in the 1980s who sold machines through the Internet and sold millions of dollars a year. He just wrote a blog. In addition to being free, blog marketing is more important to accumulate. If you can keep writing, it will be even better! https://sifen1006.1688.com/
29. Join the industry belt to gain more exposure opportunities. Joining the industry belt can get a fixed window position reward, and the search result is an exclusive logo of origin certification, which can increase the attention of sellers. In addition, if you enter the exclusive channel of the origin, you can enjoy independent traffic, do not participate in the competition in the big market, and it is easier to obtain exposure opportunities.
30. Window settings to create your exclusive explosion. Window products are marketing tools for creating popular products. Products set as showcases can be weighted by search and increase product exposure opportunities. Window products require information quality of 4 stars or above, and support Alipay online transactions.
31. Sign up for various activities. Activities are the best channel to detonate traffic. Ali platform currently has various types of activities, such as spot products, popular models, ordering, agent joining, Taobao, partnering, 3.6 Procurement Festival, 321 Promotion, Taoyuan Factory, Industry Belt, 94 promotion, wireless, 1118 promotion, etc., planning a good event will greatly drive traffic and sales.
32. Pay attention to online purchasing meetings. In addition to getting customers to come to your door, you must take the initiative to do business well. Alibaba has a dedicated purchasing channel, often inquiring about purchasing information and making timely quotations. You can also search for purchase information directly in the search box, which will be more targeted and more effective. Of course, if you meet the conditions, you can also sign up as a gold supplier to get more business opportunities.
33. Net sales treasure and standard king. If you have done all the above, you can also join the online sales treasure or buy Biaowang to quickly increase the exposure.
34. Reasonable use of third-party applications. There are many tools in the Ali App Market that are also helpful for increasing traffic and conversions, and you can choose them according to your needs.
35. Mobile phone Ali Qianniu mobile version, layout mobile terminal. The popularity of mobile Internet and the convenience of mobile phones make it easier to buy and sell anytime, anywhere. Encourage customers to place orders on the mobile terminal, increase the transaction volume on the mobile terminal, and help improve the search ranking of your products on the mobile terminal.
36. Links add up. Exchange links with related or complementary stores to jointly increase traffic.
37. Share experience and become a case. Sharing your story of success or failure is also a great way to spread the word. Many entrepreneurs use this method to get the attention of customers and even investors.
38. Off-site promotion. Through your efforts, the well-built Wangpu has been born. Open your eyes and promote your prosperous shop through blogs, forums, post bars or classified information websites outside the station.
39. Use Alibaba Integrity Pass certification as a trust endorsement. On your website, brochure or business card, print that you are a member of Alibaba Integrity Pass to increase customer trust.
40. Go to 1688 Business School to learn more skills. If you are still unclear about Alibaba store operation and marketing, you can learn more through 1688 Business School.
If you have any questions about which one, please practice more, or leave a message to me. My WeChat public account: beckshanling