For modern enterprises and the company's future innovation and development, the comprehensive implementation of informatization strategic planning within the enterprise has already become an important part of enterprise development. Mode opening is also a key issue in the current informatization process.
Next, we invited Yi Jingchu, the head of the operation department of Liaoning Xinglong Family Group, to talk about the innovation of the department store industry in information utilization from a business perspective.
Question 1: In the era of big data and the cross-flow of the Internet, what method do you choose to break through and innovate?
A: Considering the needs of our business, especially the unconventional mobile office needs, I think it is time to choose office software that can be integrated into the mobile terminal and can be developed for our business.
Question 2: How did you choose to use FineReport in the first place?
A: I am from the Operations Department, and I came across some of the promotion activities that the Information Department used FineReport to do. Many of its integrated functions are better, from the most basic report display, to the report mobile terminal, and the web terminal report display.
FineReport is used because it wants to solve the problem of venue and equipment limitations for business personnel to view store operation data, so that business personnel can understand real-time store operation data on mobile phones, tablets and other devices at any time through intranet or extranet. For example Commodity sales, best-selling or slow-selling, as well as some basic data of operations, abnormal report data.
The biggest advantage it brings is its seamless docking function, which performs very well on both mobile and PC, breaking the traditional way of displaying data normally by installing a client. It only needs a web page to display reports and data. This data is calculated by an internal server and then pushed over. There is also a graphical display function. I didn’t care about some graphics before, but later I found that in the process of designing mobile data, many details, such as color and sorting, are more effective than traditional software. Yes, it has high compatibility, and it works well on mobile devices like tablets.
Question 3: You have described the functions of the mobile terminal at a great length, and I am curious why Xinglong Family Group attaches great importance to the functions of the mobile terminal?
Answer: Because our company does not advocate business personnel to check data in the office, because the nature of the business format requires us to have a deep understanding of our customers - the needs of our customers, we use more Chinese-style methods like the department store format to communicate with customers and even ourselves. The employees chat to understand their needs, such as what vegetables to buy in the refrigerator, and the customs and habits of some regional dialects. With the advent of the era of big data, let the information acquisition platform skip the PC side and go directly to the mobile terminal. That is to say, the mobile terminal is the front end for us to directly understand information in the information age, so I personally value the impact and harmony of the mobile terminal. Timeliness of information delivery.
During our shop tour, when we were looking around outside, we took out our mobile phones, entered the barcode, and collected the information directly. For example, we can implement a function, that is, when we see a product during the store tour, enter the barcode of the product, or enter the name of the product, we can use the mobile phone to check the situation of this product in each store of our entire enterprise, including his Which supplier to cooperate with, how much to cooperate, the sales of multiple batches of goods, and some specific details of cooperation.
Question 4: Now that the problem of mobile office has been solved, what is the general direction of Xinglong Family Business Group in information construction in the future? What is your view on the status quo of retail enterprise informatization?
A: In the future, I would like to talk about the application of big data. Xinglong Group has attached great importance to data application in recent years, and we have established a special department, the Shopping Mall Design Institute, which is specially responsible for big data applications. The shopping mall design institute has professional deans and directors of various institutes. The design institute will carry out a Xinglong cloud project in the future. The core concept of Xinglong cloud is intelligence, covering intelligent buildings, intelligent marketing, intelligent operations and other very comprehensive intelligence application scenarios. For example, smart buildings can collect and process a lot of data, such as how many people are in the building, air conditioning, security, ventilation, aromatherapy, smell, etc., such a powerful smart building. Operational intelligence data may be collected by us in the store by controlling WiFi, such as the time customers stay in our store using their mobile phones, and the barcode scanning status of items. We collect these data and upload these data to the cloud for better results to make recommendations for customers. For some future functions, we hope to cooperate with another product of FanRuan, FineBI business intelligence, to jointly promote the process of informatization in the big environment.