How to build a visual marketing data screen?

The large-screen data visualization is one of the most intuitive and comprehensive ways to display data. It is an excellent solution for the display of important enterprise data indicators and the monitoring of real-time data.

For large-screen data display, the informatization team of a well-known automobile manufacturer has profound construction experience.

The company currently has two factories with an annual output of more than 500,000 units. At the same time, the company's informatization construction has also continued to expand with the company's development, and gradually began to build various information systems. At present, the company has a total of 70 or 80 systems.

The business process in the manufacturing industry can be said to be the longest. From the earliest research and development, production, manufacturing, marketing, after-sales, finance, procurement and general management, the process is very complex for the management. The requirements of many leaders for information data are that they hope to log in to one system to view daily related data. So there was the later "data visualization" construction project.

At that time, the company's team developed a large screen for sales KPIs and after-sales KPIs using pure code, which was displayed to leaders in the general manager's office in the form of a large screen. Later, the leader proposed that he wanted to see the entire inventory, so he continued to use such a model and developed an independent system - a large screen for the entire distribution inventory.

In terms of data visualization construction, a total of three systems have been established before and after, which have initially achieved the effect of full data visualization. But it also brings a big problem. Data can be displayed but cannot be switched between different systems. Therefore, there are usually several large screens in the leadership's office, one for each business data.

Aware of this problem, considering that there may be more and more business needs in the future, such systems will be established more and more frequently, so the idea of a procurement report platform was born.

Problems before renovation

1. Data analysis is independent of each other, and the entrances are not unified. When leaders view different data, they need a special person to switch

2. The display of graphics adopts code development, the later development cost is high, the speed is slow, and the efficiency of changing with requirements is low

3. There are 3 data warehouses behind the 5 sections. The 3 data warehouses are implemented by different developers. The rules for extracting and cleaning the same business data in each system are different, and the accuracy of the data cannot be guaranteed. Guaranteed.

4. There are repeated interfaces and development processes in the application system. Some data are displayed on several boards at the same time, and to get the same data from the same system, it may be necessary to develop duplicate interfaces.

Based on the above problems, it was later proposed to import data into the reporting platform to meet the needs of large-screen display, mobile data display, data in-depth drilling and independent analysis. In-depth data drilling, such as inventory data, can not only see the inventory at the factory side, the inventory at the store side, but also the inventory according to the region, province, and even the special store. From an analysis point of view, we also hope that business personnel can participate in the data analysis process independently.

Several goals were determined, and after testing various products, FineReport and FanRuan Mobile BI were finally selected. It also integrates the data warehouse, extracts the data from the original system through Microsoft's own ETL tool, and displays the front-end data, mainly integrating the data related to the marketing field. In the future process, it is planned to develop a large data screen for the company's overall operation, a large data screen for the production field and a large data screen for quality management, and integrate them into a unified product.