In the era of WeChat marketing, WeChat official account has become the most popular platform for information exchange and emotional interaction. More and more companies are trying to use this huge social platform to show their rich product lines to users, so as to solve the problem of product marketing and promotion. It can be said that the WeChat official account has become the best platform for many companies to carry out marketing and ultimately achieve economic benefits.
The ideal is beautiful, but the reality is so helpless. For enterprises, running a public account is not a problem. However, it is unsustainable to try to increase communication power and increase the number of fans by pushing high-quality content to please users. Because high-quality content resources are always scarce. As a result, the WeChat public accounts of many companies have always been in an awkward state: there are few users, the sense of interaction is not strong, and they are caught in an unsolved infinite loop - less users lead to weak attention, and weak attention has no interactive value. Thus losing the value of marketing promotion.
The key to using WeChat public accounts for marketing is interaction, delivering product value to users, and then turning users into customers who consume products. So the question is, how to make the WeChat public account of the enterprise strengthen the interactive effect in the shortest time, so as to increase the communication power and increase the number of users? Let's look at an example: a traditional enterprise with more than 2,000 employees. Its person in charge has been using the WeChat public account to increase the number of users and enhance its influence. It can be said that in order to promote his WeChat public account, he spent a lot of money and was heartbroken. But the number of fans just can't come up, and the number of fans can't come up, so what about marketing and promotion?
In desperation, the company handed over the task of increasing fans to a marketing team. The results were astonishing: in just 15 days, the team increased the number of stable users of the company's WeChat official account to 120,000 with minimal expenditure! Yes, you heard that right, 120,000!
How did the team do it? What system are you using! Important things said three times! It's Micro Engine, Micro Engine, Micro Engine! The reason is that after the team becomes a WeEngine user, it is certified as a developer based on its technical ability. Based on the entire open ecosystem of Weiqing, a powerful plug-in - Renrenzhuan Mall has been developed.
You must be wondering, what exactly did they do in those 15 days? First of all, using the code to increase fans tool, make excellent QR code posters, use the QR code to spread the rules, and attach a certain "red envelope" to quickly attract the attention of fans. Secondly, through the real distribution of benefits, a large number of fans can be gathered in a short period of time. Moreover, its fast and convenient operation experience can mobilize the enthusiasm and participation of fans with a minimum capital cost.
It should be pointed out that the distribution model of Renrenzhuan Mall completely breaks the shackles of the complex traditional distribution process and opens up a new distribution experience. In the above case, the team used the rich gameplay of the point system (shopping, redeeming phone bills, etc.) to obtain high-quality and highly active fans when incentivizing the promotion behavior. In terms of interacting with fans, Renrenzhuan Mall provides various forms of news incentive notifications for distribution online. For example, it strictly abides by its promise to distribute prizes every day, and publishes all prize distribution records every time, which fully stimulates the popularity of users. The customer service link is full of humanized warm care, so that every fan has a real sense of belonging and status, which greatly improves the marketing effect.
In short, Renrenzhuan Mall system has mature technology and rich operating experience in terms of enhancing communication power and increasing the number of users. All of this stems from its powerful parent-weiqing. Its ever-expanding plug-ins can not only rapidly expand the number of users on the official account platform, but also completely transform the user group into a customer group, turning the huge number of users into a skyrocketing sales volume, and smoothing out the enterprise WeChat official account for marketing promotion. the biggest pain point.
It is suitable for commercial operation, realizes the effective conversion of user volume, enhances customer stickiness, and brings high profits to enterprises... Weiqing has found the best combination for you to enhance communication power and increase the number of fans. In the excellent microengine ecosystem, successful cases can of course be replicated. If you want to perform the miracle of skyrocketing user volume again, to maximize economic benefits. Choose Weiqing, its perfect authentication developer mechanism and infinitely rich expansion functions will bring you infinite surprises!