Link : https://www.zhihu.com/question/20471960/answer/99337469
Source: Zhihu The
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I have heard many friends mention "Da Dyefang" before! All kinds of good! There are also many successful entrepreneurs,
but I have always had some doubts in my heart: such an old film, with a dirty name, what is it good to see (released in 2003), it has been shelved
until one day I plan to take 5 trains from Shanghai to Beijing After many hours of high-speed rail, I browsed the circle of friends, and saw a friend who is very good in business and personality. He sent a message to the circle of friends: "Da Dyefang" is a reduced version of "Zizhi Tongjian", see Here, so many people have praised it must have its own advantages. Simply download it and try it, and delete it if it's not good. Presumably many people have this kind of mental journey.
Because of watching it on the iron car, I was greatly touched by the plot and characters, and I
forbeared that I didn’t cry. , this is a rare classic in China that tells about the classics in business. The so-called classics are to read more, think more, comment less, and research and test again.)
This film about business, although the plot is from the last century, although the environment Different, but I saw Haoran righteousness.
(PS: Things in society are nothing more than three changes, the
first: change, the so-called agricultural age, the industrial age, the so-called business model of the Internet age, the products are always changing;
the second: simple, refers to the complex and profound things in the world. , once the wisdom of human beings is reached, they can be converted into problems that people can easily understand and deal with;
third, it is not easy, a person must have principles and insist on it; no matter how the business environment and times change, business The laws of nature are eternal - "Book of Changes")
The protagonist, Chen Liuzi, came from a bitter background as a beggar. When he had an income, he never forgot the kindness of a steamed bun when he was begging for food. Even if he developed, he would never forget his salvation, and he did so for the rest of his life. For this, he considered himself a famous school. People should be ashamed.
Second , Chen Liuzi can always find other people's strengths when he gets along with people. Take Chen Jiaju as an example, a swinger brother, he doesn't complain when he cooperates with him, and he uses his personality to teach him, and he doesn't dislike it. He, and excavated his potential.
A person can have no culture, but he must have benevolence, righteousness, reason, loyalty, loyalty and filial piety. These qualities are clearly seen from Chen Liuzi. It is difficult for such a person to fail.
PS:
The author of this book is adapted from a real story, so it will be more realistic and readable than some other novels.
In addition, the director of the TV series respects the originality, and basically did not make too many changes during the filming of the TV series. In addition, the choice of actors and the post-production restore the history of the novel to the greatest extent
.
Be ruthless, be kind and ruthless, look at who is right, kindness does not lead soldiers, righteousness does not support wealth, ugly words are in the head;
shopkeeper Zhou is settling accounts, Shou Ting came in, and closed the door. Shopkeeper Zhou asked, "Is something wrong?
" Ting smiled; "It's alright, Dad." He poured out the old tea and poured a new one.
"Then you..."
Shopkeeper Zhou took the cigarette bag, and Shou Ting quickly took the fire wire, took a breath, and handed it over.
"Dad , let's resign that Master Liu!"
"Why? What did he do wrong?" Shopkeeper Zhou took his leg out of his butt.
"No, hehe!"
"Then why did he quit?" Shopkeeper Zhou spat out The smoke, lining the light of the paper window, was very blue.
"Although this man is a craftsman,
Shopkeeper Zhou looked at him in amazement: 'Oh? You've learned... let's not do this..."
Shou Ting took the fire and put it on the plate: "Dad, I've been here this year, and I've looked over and over again, There is nothing wrong with our Zhou family. I have been to all the dyeing workshops on our street, and there is no master as big as his, who eats white noodles for three meals. Drink two cups. This is not called killing the donkey, we are killing the donkey in advance. This kind of person can't be kept. Besides, the storyteller also said, 'A kindness does not lead soldiers, and righteousness does not raise wealth' without him. Do the same. Not only do you still do the same, but you have to do better than him. We don't have to spend that unjust money. If you can't keep your face down, I'll deal with him. Humph, eat the white noodles and catch up with the emperor soon!" Shopkeeper Zhou
lowered his head and thought. When he got up, he stopped: "Let me think about it again." Shou Ting went out sullenly . Shopkeeper Zhou looked at his back when the door was closed, nodded meaningfully, and said to himself, "It's only fifteen!" Episode 2: Bandit Fate Real Man! (This scene is incomparable in words!!) Jia Jun saw that the atmosphere was a little stagnant, so he interjected and said: "Brother, I have seen this man Chen Liuzi, he speaks quite openly, and looking at his posture, he chopped off his head. , seems to be able to grow another one. Chen Liuzi neither prostitutes nor gambles, just curses people, this is not good." Jiaju said: "Dad, I've heard that Chen Liuzi is a curser. I I don't understand, he was a beggar, so where did he get such a big temper?" Master Lu knew this well: "As the saying goes: great ability, great temper. Most of those who have no temper are those who eat."
Cai Qin nodded: "Let's talk about it."
Shou Ting had brought up the wine, but then put it down again: "Jiaju said that whether a man has a man or a man has a woman, the first thing is mutual trust, that is, trust each other; The second step is mutual understanding, which is to understand each other; the highest point is mutual appreciation, that is, you look good at me, and I look at you. I think this makes some sense. We are like this, you look at I'm good, I look at you better. Isn't that so?"
Cai Qin nodded gratefully, and then asked, "Do you appreciate Jiaju?"
Shou Ting simply said, "I appreciate him very much. Do you know what I admire about him?
Cai Qin pursed his lips and smiled: "Don't you admire him for scolding him and don't retaliate?" Shou
Ting waved back and forth with a finger: "No. I admire the kind of person he is—how do you say this cultural word? Oh, being a person The biggest advantage of Jiaju is that he knows what he can and cannot do. I joke with him all day long, saying that he doesn’t understand printing and dyeing. In fact, Jiaju is very hardworking. The kind of book that I sent was all about printing and dyeing. The machines we bought over the years were all ordered by Jiaju, and they were all the latest models. Money."
Caiqin nodded: "Yes, that's right. If you don't have a literate person like Jiaju behind you, what's the use of being able to do it? Even if you make some money, you have to let others go to waste."
Shou Ting Nodding: "Yes, this is where I am most satisfied. Besides, Caiqin, people are together, especially men and men together, you know what is the most difficult to avoid?" Caiqin
asked: "What is it?"
Ting Yi raised his eyebrows: "Fight! Just this one word fight, I don't know how many things have been ruined."
Cai Qin said, "Oh?"
Shouting drank a cup, and Caiqin poured it again for him. Shou Ting lit the soil smoke and sighed: "Alas! But Jiaju, he is letting. If there is a big culture, a university question, or a master like Mr. Lu, most people would do it. No. When I beg for food, everyone on the street is my teacher; when I come to your house, my parents are my teachers; after I work in the dyeing factory, Jiaju is my teacher. If there is no Jiaju, what do you think Thinking, what can I do? Is Brother Miao good enough? The first time he saw Jiaju, he told me in private that a person like Jiaju is one of a kind, extremely rare, and I cherish it. Are you right? Caiqin?"
Caiqin was convinced: "Yes. Jiaju is fun. In fact, this person is very kind. Every time he sees me, he talks and smiles like a real brother."
Shouting felt deeply : "The real master is not like me, jumping up and down, running around. The real master is to let you jump up and down for him willingly. Jiaju has that meaning."
Episode 16: Chen Shouting is a businessman Jianghu School;
20 episodes: Mr. Miao wears Chinese casual clothes and is a gentleman, and when he wears a suit, he is a literate tycoon (Mid-Autumn Festival Jiaju clothes)
. The commercial war drama I developed ——————————————
Agreed with Sun on a common selling price, and secretly gave the dealer a ruler.
Ask Lu Jiaju to go to the hotel where Sun's main client stayed, and intercept the client; at another hotel where Sun's major client stayed, he intercepted the hotel delivered to Miao Handong, and the hotel did not host Sun.
Concession to all cloth shops in Qingdao, from the shop manager, clerk, and clerk team leader.
Using the patriotic parade, the banner of the parade was made of Flying Tiger cloth, and at the same time, it was published in newspapers to express patriotism.
1.2. Fake formula
The formula of the Flying Tiger is indeed better than Sun's. Sun used a beauty trick to get it, and gave him a fake one. Sun Mingzu printed a lot of cloth and bought a lot of cloth with funds. After the dealer returned it, Sun had no cash. On the one hand, he asked Xiaoliu to re-dye it, and on the other hand, he could only sell the purchased cloth to Xiaoliu at a low price.
2. Buy Tengjing grey cloth at a low price
2.1 In the Qingdao Chamber of Commerce, Yi Shi (Japan occupies three eastern provinces) suggested that everyone vow not to buy Japanese cloth. The
investigation found that Tengjing's ship was going to the northeast to transport grain, and it was expected that Tengjing's ship could not be in Qingdao. Wait, the cloth must be sold.
In private, he asked Sun Mingzu for advice on how to avoid Tengjing. After getting the suggestion of returning to his hometown, he went to buy a ticket and pretended to return to his hometown. On the other hand, he asked Lu to accompany Sun to play. In this way, the Japanese could only find him.
At the same time, sell all the cloth on hand to have enough cash.
On the other hand, we offered to sell cloth to Jinan Sanyuan Factory to solve the problem of cloth storage.
2.2. Pricing
A piece of grey cloth is 60 yuan, and Tengjing has 15,000 pieces. Due to the situation, he asked Qingdao for 50, and Xiaoliu asked Jinan for 55, and said there were 20,000 pieces. Jinan's expected price may be lower, so just wait.
Teng Jing couldn't find Sun, Sun's partner Dayang Ma wanted to buy it but had no money. Tengjing asked for 35, and it was finally sold. Xiaoliu mentioned to Jinan that he would sell 5,000 pieces and the price was 56. Jinan was anxious and ordered immediately.
3. Marketing M&A battle with Lin Xiangrong I
went to Lin Xiangrong to find a partner, I didn't want Lin to be arrogant. Forced to do so, after Xiaoliu poached three senior technicians from Lin, he cheated to buy 8,000 pieces of printed cloth, but only wanted the other party to apologize. Who knows that the other party would not apologize, and he expected that Xiaoliu would not dare to buy these 8,000 pieces of printed cloth. Anyway, let him take it back.
Lin Xiangrong wants to use the price war to crush Tianjin's port opening, and then turn back and clean up Xiaoliu. Xiaoliu lowered the price again, opened the port and closed it for sale, and Xiaoliu Tuo Miao bought the port and then changed hands.
At the same time, 8,000 pieces of Lin's cloth were sold at a low price, and advertised that it was only suitable for diapers, and sold to beggars in large quantities, in order to attack the brand image of Lin's Poppy. Lin complained.
4. Price
war with Tengjing Tengjing cooperated with Zijia, and the price was extremely low. Xiaoliu secretly bought Tengjing's cloth through the dealer, and then put it in Qingdao to attack Tengjing's factory in Qingdao. Tengjing wanted the three to fight together. In the price war, Xiaoliu plans to absorb all the low-priced ones and then smuggle them to the Northeast. Teng Jing learned that he quit the price war.
5.
Bring . All the people from Jinan No. 3 Factory go to the bank to open an account. At the same time, they arranged for someone to pretend to be a Japanese and sell a kind of cloth to the Zi's family at a low price. Then all the workers were called to run, and the whole city was led to run, and the Zijia shareholder, Quanye Bank, collapsed.
Of course, when you look at it, you will feel that Xiao Liuzi's ability is too strong. In terms of dyeing, he knows how to mix intermediate colors with intermediate colors to reduce costs; and he has also tinkered with a formula, which he has been working on for more than ten years. Even the major manufacturers of this recipe don’t know that if a few less ingredients are added to this formula, the color will still be the same color, but it will fade soon, in order to attack Sun Mingzu. And he is very talented in marketing. Although rude and rude, he is thoughtful and far-sighted. I don't know how to use Western food, but I know the value preservation of US dollars and gold, and I also know how to use the method of running to bring down a regional bank. I have to say that I have doubts about this comprehensive ability. A lot of his knowledge was learned from listening to books when he was begging. I personally think how many books can a person listen to before the age of 15? However, this again shows that business understanding must be learned from cases, and theory is only auxiliary.
my humble opinion
quote
The two sentences I admire the most are "Don't think about being a master for me all day, kid, the first person I have resigned from since I started doing business is my master!"; "I, Chen Liuzi, hides the three-step broken heart in the meat that I feed the dog. It's scattered! "
The words that have always been the motto" If the king is not secret, he will lose his minister, if the minister is not secret, he will lose
his life. Defects are inevitable"
The words that have always been the motto" If the king is not secret, he will lose his minister, if the minister is not secret, he will lose
his life. Defects are inevitable"
quote
Seeing that everyone is evaluating Chen Liuzi, let’s talk about Lu Jiaju personally. Jiaju’s father, Mr. Lu, should be the person with the highest IQ and EQ in the overall situation. He has both tolerance and judgment. There is no doubt that a major shareholder handed over the great cause of the dyeing factory to Liuzi; somewhat similar to today's chairman. Jiaju, a returnee from overseas, knows how much he weighs, so he helps his six sons with peace of mind and never oversteps his authority. Moreover, several famous words of Jiaju still feel prescient: "If a man doesn't care about loyalty, the reason for loyalty is that the bargaining chip of betrayal is too low; women don't care about betrayal, they don't betray because the temptation is not enough" and so on, really. It was a smile when I was young, but today it seems that every word is precious. It is said that reading is your own, and watching meaningful plays should also need to gain inner resonance. Just a few comments.
Author : Shi Mingxuan
Link: https://www.zhihu.com/question/20471960/answer/131831351
Source: Zhihu The
copyright belongs to the author, please contact the author for authorization.
Author : Shi Mingxuan
Link: https://www.zhihu.com/question/20471960/answer/131831351
Source: Zhihu The
copyright belongs to the author, please contact the author for authorization.
https://www.zhihu.com/question/20471960Six-fingered
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