Recently, the WeChat team issued an announcement that the operator of the open official account will change the official account name once within a year, which is a good thing for many official accounts with strange names (including dkplus).
Why is it a good thing? The official account name is directly related to an important issue: 公众号SEO.
What is SEO?
SEO refers to Searching Engine Optimization, that is, search engine optimization.
Simply put, it is to search for keywords under the search engine, so that users can search for their own website and rank high.
What is Official Account SEO?
The reason is the same. If you search for keywords java, the search results must be related javato the relevant official account. The user generally looks at the search results from top to bottom, so he is most likely to click on the first official account he sees, and then Increased likelihood of attention. Therefore, public account SEO can effectively increase fans.
How to do public account SEO?
This is very different from doing SEO for a website, but it is a bit similar.
There are two important indicators for website SEO: internal optimization and external links.
Internal optimization refers to: website content update, TDK optimization, and external links should take into account both quantity and quality.
TDK refers to Title (title) Description (description) Keywords (keywords)
The WeChat official account is not a website, so it is not possible to modify the TDK by changing the page code like a website. We have to use the relevant settings of the official account.
first name
The name of the official account is equivalent to the title. The better the name is, the more people will search for it, and the more likely it will be to increase followers. For example java编程, students who study computer are estimated to search for one javaand 编程two words, java编程and the possibility of searching for this public account is very high.
What if the name I want is used by someone else?
This is a congenital problem, the timing of your registration of the official account is wrong.
You can use long tail keywords like java编程大神java网络编程天才;
You can also try this: 关键词+ 个性名, eg, java编程dkplus;
It's best not to use symbols, because basically no one will enter symbols in the search box, which will reduce your relevance;
名字不宜过长，名字是否容易记住也是衡量标准之一。
然后是描述
所谓描述，其实就是公众号的简介。
公众号的简介也会被微信搜索引擎检索到，公众号名出现的关键词所带来的相关性会更高，但是如果简介能出现关键词，会增加公众号和关键词之间的相关性。
例如，前一阵子，MySQL中文网这个公众号改名为老叶茶馆，但这丝毫不影响搜索mysql这一关键词能找到他这一事实，因为他的公众号简介是这样写的：
叶金荣，ORACLE MySQL ACE，专注MySQL十余年，分享MySQL技术及工作心得。简介里出现了3次MySQL，即使他名字中没有MySQL，仍然能通过简介里的关键词搜索到他的公众号。
再来就是文章
文章也需要优化标题、摘要、内容。
现在微信搜索已经支持搜索用户 朋友圈 公众号 文章，所以做公众号SEO也要关注文章怎么带关键词能提高曝光率。
先是标题
如果你的标题不能出现你文章要讲的那方面的内容，你可以像我这篇文章一样，在前面加一个【微信SEO】，说明这篇文章是说的微信SEO，提高这篇文章被搜索到的可能性。
然后是摘要
我也是最近才考虑到摘要这一问题，摘要是对文章的大概描述，能在这里出现关键词对文章的曝光率也有很大影响。
最后是内容
有个SEO评价标准叫做关键词密度，就是文章内关键词出现频率越大，搜索引擎就判断这篇文章跟这个词的相关性越大。
计算公式：
关键词密度 = 关键词字符总数/文章总字符数当然，如果整篇文章都是同一个词，那也没有用，这会被视为垃圾文章。
最佳的关键词密度是2% - 8%。
总结
要想做好公众号SEO，首先从公众号的名字开始。
关键词传递权重高低排序：
公众号名 > 公众号描述 > 文章标题 > 文章摘要 > 文章内容dkplus专业搜集和编写实用电脑软件教程，搜集各种软件资源和计算机周边（java网络编程、seo网站优化、web开发），独立制作视频和ppt和音频微信公众号，点击进入 dkplus官方博客http://dkplus.iteye.com 微信搜索dkplus关注公众号可获取海量计算机周边资源。