In the era of giant mobile games, where should small and medium manufacturers go?

Several dominant mobile game markets have already overwhelmed small and medium-sized manufacturers. One-handed "Onmyoji" can almost swallow up more than half of the player base, not to mention that several big manufacturers frequently launch new games, changing the game. Play with the rich IP resources in your hands. Although the survival gap of the mobile game market is rapidly being squeezed, it is undeniable that in the face of a huge player base and the gradually mature consumption concept and ability of mobile games, this market is still full of attractive wealth. For small and medium-sized manufacturers, this Red Sea still deserves its own place. In this era of giants, we still have opportunities!

What is your understanding of mobile games?

Perhaps, for some developers, making mobile games may be just because they are profitable, but they do not love or have their own understanding of them. The soul of the game, and the spiritual product, the player can feel it.

You can look at SuperCell, a phenomenon-level mobile game developer. To achieve this, the most important thing is that they have an attitude towards mobile games. They have always adhered to a principle:

mobile games must be fun, and the most important thing is to be innovative and interesting. At the same time, the quality of the mobile game must pass the test to ensure the normal operation of all functions, core mechanisms, UI, etc., without affecting the player's experience. The

mobile game can be continuously updated to keep it fresh and interesting, so that players can play For many years (and what they have always wanted to do is to create a game that can last for decades.)

And this principle belongs to their dedication and affection for mobile games, and they can create products with soul.

Is a mobile game a product or a brand?

It is almost impossible to take advantage of mobile games alone in this era. Whether you are in terms of technology, operations or publicity resources, giants can easily jump over your head. And what kind of effect will there be if you change the perspective a little bit and treat the mobile game as a brand?

Very simple, what is the brand? A brand is roughly an image, a belief system. When a player talks about your game, a specific image can immediately appear in his mind, and because of this image, he will have the urge or desire to open the game, then this kind of player's psychological construction is bound to be weaker than yours. Promote how awesome and effective your own game is. However, due to the virtual nature of the Internet itself, many manufacturers spend a lot of money on celebrity endorsements, because it cannot be seen by itself, and it is very difficult to connect the virtual feeling with the actual image. In addition to the most direct form of endorsement, the game itself can also build a belief, a new world system, such as SuperCell, which uses various forms of publicity such as advertisements to make their games establish in the hearts of players "I am A feeling of "King", that is, the feeling that I can control everything when I click on the game, this is undoubtedly an opportunity to relax and escape for us in the impetuous reality, since this image has been established, fire is only time problem.

The quality of mobile games is directly related to the brand image. The quality of the product that can provide players with a high-quality experience for

any game is fundamental. If you do not conduct a comprehensive mobile game test to fundamentally solve the quality problem, then the occurrence of problems such as flashbacks, crashes, and UI abnormalities will make it difficult for players to experience the real fun of the game from your product category. The loss of this kind of fun is also the destruction of the brand image. The long-term attack will inevitably make the road of image building for manufacturers more difficult. If it is bad to a certain extent, it may even be a damage to the spokesperson. It has to be said that testing is not only responsible for the quality of the application, but in this era of mobile game giant dominance, the first-hand impression of the brand is directly related.

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