Advertisements are no strangers to us, TV, subway, bus station... Life is full of all kinds of advertisements. So, in addition to being bored with advertisements, are you also curious about how the most creative advertisements are made by people?
Creativity is the soul of design. In today's information age, we are disseminating and receiving overwhelming information every day. As one of the important factors in the development of modern society, advertising has the irreplaceable superiority of other language forms.
And graphics also play an extremely important role in the process of information transmission. Whether in commodity advertisements, labor advertisements, corporate advertisements, or social advertisements, the information capacity of text information is far less than that of advertisement graphics. The importance of graphics is Predictably.
Why should advertising design pursue creativity?
A good advertising design comes from good ideas. A creative graphic is like a window, which can experience the profound connotation contained in it under the beautiful form carrier. Accurate and vivid graphic language is crucial to the transmission of advertising information. It can be seen that the quality of graphic design can directly affect the quality of advertisements.
Maybe you can write high-quality copy, but if you can't convey the information accurately to the eyes of consumers, no matter how good the writing is, it is useless! Especially for the small partners in the advertising industry, creative advertisements can only be caught To keep the user's eyeballs, in this era of traffic, clicking and browsing are the primary tasks. Visual appeal, coupled with content fit, can
What tools do professional designers use for graphic design?
Most of the currently used software are mainly PS, AI, CDR, etc. These types of software are very professional graphics and image processing tools. For professional designers, it is definitely a good design. Helper, but not so friendly for newbies!
For those who are new to graphic design, instead of cramming to learn these complex and difficult software, it is better to use some simpler, more convenient and easy-to-use tools.
What are the benefits of using these simple tools?
Massive design templates and materials
I don’t know if you have this feeling: if we make ourselves an interesting poster out of thin air, we may not know where to start. inspiration. Look at how others draw, you can imitate first, then innovate, and finally develop your own style. This may also be regarded as a better shortcut!
Vector symbol text makes the picture clear and undistorted
Sometimes we need to put advertisements on the screen of subway passages or newspapers. The most fearful thing is that the picture will become a mosaic when it is enlarged, and using this kind of software does not need to worry at all, because the material graphics in its symbol library are all vector graphics. Graphics, and vector text can be freely added to the graphics to ensure the clarity of the pictures no matter what size is printed. This is comparable to software such as PS and AI.
Convenient cloud sharing function
I'm talking about a more distinctive feature that you can't use in PS. For example, in Edraw software, you can quickly save and share the drawn pictures through the cloud storage and cloud sharing functions that come with the software.
In addition to some commonly used picture formats, such as word, ppt, pdf, ps, svg, tiff and other formats, you can also share directly with the cloud, and you can send them to QQ, WeChat, and Weibo friends.
If you want to watch it on your mobile phone, it is also very convenient, just scan it with your mobile phone, isn't it very convenient?
