What is WeChat ordering platform? WeChat ordering, as the name suggests, refers to users ordering meals through WeChat. This is a brand-new catering operation model. Through practice, it is found that it is indeed very helpful to merchants. For example, during the peak meal time, merchants no longer have to answer the phone in a hurry, record Order address and some flavor notes, save tedious steps, save labor costs, and avoid error rates.
Tools/Materials
Smartphone
Welefeng Takeaway System Welefeng Dining System
Wechat
Public Account
Computer/Tablet/Notebook
1. How to set up a full-reduction marketing campaign
The most common way to increase the number of orders is the “full discount” and “first order discount” activities, which can attract new users and are also a good way to retain repeat customers.
Merchants find [Management Center] in the background of the system → click [Marketing Management] → then [Create Event].
The first step in creating an event: select the event mode takeaway/dine-in
The second step of creating an event: select the event type full discount / first order instant discount
Create an event Step 3: Set the event details
How to set the event time period: Click [Time Limit Settings], select the start time and end time of the event time period, and then click [OK] to save; Reminder: For marketing activities set according to the interval, the activity will take effect automatically after the interval is set. Time events are automatically canceled.
In addition to setting the time period, the time limit setting can also be set by time period, Monday to Friday, Saturday and Sunday; Reminder: For marketing activities set according to the time period, after the time period is set, the activity will automatically take effect within the time period. failed.
How to set some dishes not to participate in the event: Click [Specify dishes not to participate in], then check the dishes that do not participate in the event in the pop-up prompt box, and click [OK] to save.
2. How to set up the big turntable lottery
Set up the big turntable: fill in the name, the total number of limited draws, whether it is enabled, the description of the big turntable and other relevant information.
Among them, "limited total number of draws" means the total number of times that all users of the merchant can draw prizes together, and "-1" means that there is no limit to the total number of draws until the prizes are drawn. However, each user defaults to one day You can only draw once!
After adding the big turntable event, you need to add "inquire about the award" and then add the specific award. Whether the "award name" is "in kind" or "coupon", "amount offered", "probability of winning", "whether it is a winning", etc. can be set by the merchant. Finally, remember to "confirm to save", add the probability of winning and fill in the number 20, which means that when the user draws the prize, the probability of winning the prize is 20%.
Reminder: If merchants want to set coupons as awards, they need to add specific coupons in "Coupon Management" first.
