Data-driven operations are not only important for operations, but also for the market and products.
It is a big trend to use data to drive products. Data is not only PV, UV, Mob statistical analysis, but also more accurate behavior analysis + multi-dimensional data model + matching network tags + vertical industry analysis consultants.
The multi-dimensional data of Mob statistical analysis has more accurate data statistics for different personnel
For market business people
Compare the conversion rate of each channel in each stage of "exposure-registration-payment", and evaluate the quality of the channel
Design precise marketing activities according to the user portraits of the conversion personnel in each channel
The whole network data matches the high-quality channels to guide the target direction of business promotion
For operations promoters
Outline user portraits of different groups of people, and do precise operations according to their preferences
Evaluate the effect of operation activities, continue to optimize follow-up activities, and improve the conversion rate of activities
Branch behavior analysis provides insight into user retention patterns, and activates users who may be lost at an appropriate time
for product planners
According to user behavior trends and page paths, rationally layout product interactions to improve user experience
Analyze the conversion rate of users' core business processes, the reasons for the loss of each step, and explore the core needs of users
Version iteration effect evaluation to determine the rationality and optimization plan of each iteration
For middle and senior management
Data comparison effect display of multiple business lines, intuitive display of the development of each business department
Big data assists insight into the overall development direction of the industry and helps determine the development goals of business lines
Advantages of Mob Statistical Analysis
Precise behavior analysis
Record the details of each behavior of the user ( who - when - where - what - how - why )
Through the analysis of user behavior data, we can gain a more detailed understanding of user behavior and habits, mine core user needs, data-driven product iterative direction, and feedback the iterative effect in a timely manner to continuously optimize the experience.
multidimensional data model
Four analysis models, multi-dimensional cross-analysis and comparison of users, events, and analysis content
The multi-dimensional data model assists the analysis, helps to find out the problems existing in the product marketing environment such as websites and promotion channels, helps to discover the pages and processes with high conversion rate, makes the product marketing more accurate and effective, and thus improves the income of the enterprise.
Match the whole network tag
Mob - Professional service platform, the choice of 100,000 companies & 300,000 developers
Professional technical team to provide customized solutions according to customer needs
Match the whole network tag, which can provide the whole network data matching analysis for the private data of your platform
Vertical Industry Analysis Consultant
Professional consultants in e-commerce, finance, games and other industries will build data warehousing models for you
Provide one-stop services such as consulting advice - data modeling - product optimization advice
Provide the most professional industry analysis reports and customize competitive analysis
Big data matches the precise target users of the industry, and does targeted and refined marketing
