Luo Tianyi has suddenly become a very hot existence recently. Nothing else, she appeared on CCTV and sang a song on the popular cultural variety show "Classic Chanting".
Maybe many people are not familiar with singer Luo Tianyi.
After all, for people outside the second dimension (mainly games, animations, comics, novels), she is a nameless existence.
Who is Luo Tianyi?
To put it simply, it is through music generation software, combined with a special sound source library, to perform a singing virtual idol through a hand-painted 2D image or 3D image.
As for breaking the dimensional wall, it is achieved through technologies such as 3D holographic projection.
Generally speaking, the recognized global virtual idol should be Hatsune Miku, who was born in Japan in 2007.
Maybe some people will think of the popular song "Song of Onion" in the past few years.
Or maybe some people will have heard that this virtual singer has held many concerts with 10,000 people around the world, and it is a live version; some people may have read the news and talked about Hatsune Miku's annual income is no less than the popular first-line. star too.
As for Luo Tianyi, she is the most recognizable Chinese virtual idol at the moment. In addition to releasing a large number of songs and singing in real life, she also interacted closely with KFC, Guangming, Pechoin brands in 2017, and even endorsement.
As for income, at least at the end of 2017, of the 26 virtual idols in China (14 were born that year), she was the only one who could "support herself".
Then the question came, a friend asked Yu, such a popular virtual idol is an IP, but why is there almost no sense of their existence in the game world that belongs to the second dimension?
Actually not at all.
At least for now, if you search at random, it is not difficult to find that there are more than ten games created with Hatsune Miku as IP, and they are mainly concentrated in music-themed games.
As for the up-and-coming star Luo Tianyi, although there is no personal game released, it has also been embedded in many games and earned a lot of endorsement fees.
The problem is that such an IP, whether it is the protagonist or a friendly cameo, has not made the game popular.
There may be many reasons to gossip. However, I think that although the virtual idols in the same two-dimensional world have a huge fan base, and these fans and gamers have a high degree of overlap, they cannot penetrate the "isolation belt" of the game industry.
Nothing else, you have seen a number of reality stars endorse the game and turn their fans into game players.
The most common is the scene where Chen Xiaochun, Gu Tianle and others repeatedly solicit customers for a web game on pop-up advertisements on the Internet.
However, what if real stars were embedded in the game?
It seems that most of them appear as an NPG under his real name or a classic film and television image, and they just assign tasks to players, and can't do more.
The reason is very simple, there is no way to switch the character design.
Virtual idols with stories and lives are actually not much different from real stars except that they are not in vivo.
As a result, they are unlikely to appear as their true identities in movies or games, but to play a certain role.
Playing a role in film and television is easy to say; playing a role in a game becomes a bit ugly.
Especially virtual idols, which are virtual themselves, and then play a virtual image similar to Mario and Sonic?
Under the double virtuality, it is even more ethereal. what
Most of the work that virtual idols do now is the work of a singer. The things that can be extrapolated are very limited.
Otherwise, Hatsune Miku, who claims to have more than 100 million fans, in the game world, why does he always mix in the music circle and act in his true colors!
(Published in "Leyou Ji" column 190 of "People's Posts and Telecommunications" on May 4, 2018)
Zhang Shule People's Network, People's Posts and Telecommunications columnist, Internet and game industry observers