In January 2017, the WeChat applet was officially released. As one of the most important ecological layouts of WeChat, the applet has a protagonist halo from birth. However, the discussion about the value of Mini Programs has not stopped since then.
Are traffic and user dwell time firmly in the hands of an increasingly bloated app? Or choose WeChat mini-programs, allowing users to "run out" and get a lightweight user experience? A series of disputes are finally attributed to the competition for traffic entrance.
However, in the past year, we have unknowingly become accustomed to the applet code, accustomed to pulling down to enter the recently used applet, and the existence of the applet has become stronger and stronger. The different product positioning and advantageous scenarios between mini-programs and apps finally let people understand that mini-programs are not app killers, but tentacles that apps extend to more scenarios.
Recently, the WeChat applet announced the opening of live broadcast capabilities, which is undoubtedly another high-quality new window for apps that are caught in the problem of live broadcast monetization. In fact, as early as last year's Double Eleven, Mogujie has demonstrated the monetization ability of mini-program live broadcasts: the volume of new customers in mini-programs is 420% higher than that of apps; the success rate of user purchases is 16.1% higher; the user's purchase speed is 228% higher .
The future of mini program live broadcasting is already in front of us.
Which products are suitable for mini program live broadcast?
From the perspective of developers and users, apps have encountered varying degrees of difficulty. App development costs are high, the development cycle is long, and it occupies a lot of user mobile phone memory, and users' download willingness is getting lower and lower.
The mini-programs show unique advantages for catering, retail, transportation, life services and other ready-to-go scenarios.
Tencent currently opens Mini Program functions for the following categories:
As can be seen from the figure, Mini Programs will play an important role in our daily life, and live broadcast and Mini Programs will also be combined in more demand scenarios. At present, Tencent has opened the interface between the live streaming end and the playback end of the Mini Program. For developers, the difficulty lies in avoiding security issues and improving user experience.
Problems that need to be paid attention to in the development of small programs
Qiniuyun has done some practice on the mini program live broadcast, and here is a brief list of the key problems encountered in the practice process.
1. Communication protocol support The applet stipulates that all online services on the background interface must use HTTPS. Qiniu Cloud provides a free single-domain SSL certificate service for developers to access.
The push and playback components of Mini Programs currently only support RTMP and FLV, and Qiniu Live Cloud also provides support for these two protocols.
2. Avoiding operational risks such as pornography and terrorism Mini programs benefit from the social nature of WeChat, so the speed of dissemination will be very fast. But the problem also follows. If there are criminals who use the live broadcast platform you provide to promote terrorism, or are suspected of pornographic services, they will be banned by WeChat officials. In the case of widespread dissemination, it will also be punished by the relevant departments. **Qiniu Cloud provides supporting cloud services such as live broadcast automatic identification of pornography, violence and terrorism, and identification of political figures in the cloud. **After the content review service is activated, any violations will be automatically banned.
3. Applet native components The push and playback components provided by the applet belong to the top-level components, and are very different from other components in development and use. In the process of development, if you encounter problems, you can refer to the implementation of the open source Demo code to solve them. For example, the behavior of event binding of top-level components will be different under iOS and Android, and events can be wrapped in the outer layer according to the code of Demo. Some functions are not yet supported by the Mini Program base library, such as: preview before streaming, top-level view animation, etc.
4. The client interface of the high-availability and low-latency real-time streaming network applet live broadcast is provided by WeChat official uniform, so the excellent live broadcast experience is very dependent on the quality of the streaming media network itself. Qiniu's LiveNet global real-time streaming network can currently achieve a delay of less than 1 second, and provides intimate functions such as cutting frames as covers.
Use Qiniu Live Cloud to quickly build a small program live broadcast
1. Open-source Mini Program Live Demo Qiniuyun has completed the Mini Program Live Demo, and the code has been open sourced on GitHub. When the customer domain name is filed, servers and other resources are sufficient, through our open-source code, ** users can do it in half a day. Use Qiniu Cloud to build a small program live broadcast. **Subsequently, according to the needs of customers' own products, a better live broadcast and viewing experience can be designed.
2. The free SSL certificate is not enough for the open-source applet to live Demo. The applet stipulates that all online services of the background interface must use HTTPS. Qiniu Cloud SSL certificate service provides one-stop services such as certificate application and management. In cooperation with top digital certificate authority (CA) agencies and agencies, all customers can obtain free domain name (DV) SSL certificates in Portal, and more There are many other types of certificates to choose from.
3. One yuan content review experience package Qiniu Cloud Artificial Intelligence Laboratory provides content review APIs such as pornography, violence and terrorism, and political figure identification. It is built in strict accordance with the requirements of regulatory agencies such as Netcom and cybersecurity , with high performance and high recognition rate. , a series of APIs for content detection that closely follows current political requirements.
It has supported thousands of Internet companies and government and enterprise institutions such as Panda Live, Faceu, Danlan, Ping An Bank, Xinhua News Agency, and China National Radio. Now the one-yuan experience package includes 50,000 calls to each of the three APIs per month (another 10,000 uncertain parts are given away) to help customers avoid operational risks.
4. Global real-time streaming network The real-time streaming network developed for live broadcast scenarios adopts new network technology, calculates the state of the full link in real time, and intelligently scales the optimal path node on demand. Realize the live broadcast requirements such as seconds to open, low latency without stalling, and normal processing of node failures.
Use Qiniu Cloud to quickly build a small program live broadcast Apply for a trial
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