Six effective ways to increase followers of video account
1. Draining from social circle of friends
First, you have to give users a reason to follow you. For example, the homepage of the video account is carefully designed. Everyone can click on your homepage to immediately understand what you are doing and what value they can get from you. In this case, the probability of him paying attention to you will be higher.
Then go to the community and circle of friends to do some promotion, and there is a high probability that people in your community and circle of friends who are interested in the content of your account will be screened out. After the screening of your own social circle is over, you can continue to drain other people's social circles and participate in the mutual push of the circle of friends or the mutual push of the community.
2. Official account drainage
From September this year, Liu Xiao began to drain traffic for his video account at the end of the headline article of the official account, so a large part of the traffic in the current "Ye Listening Liu Xiao" video account comes from his official account. If you have accumulated a certain number of official account fans, it is recommended that you must use the official account to drain traffic.
At the same time, the official account and the video account can also be pushed to each other. The push methods include one-to-one and many-to-many. Many-to-many is to find several people to join together to recommend multiple video numbers in an article. Note, however, that it is best not to have the same type of video account owner in the same recommendation.
3. Mutual push and drainage of video numbers
According to my experience, one push can increase about 150~200 fans. The easiest way is to implant it directly in the video. It’s good to introduce this account through oral broadcast. I recommend everyone to pay attention. And now the video account has the Aite function, you can use the comment area to leave a message on the top function, or make a position in someone else’s profile. Push each other, you can also try.
4. Hot comment drainage of video number
Try to find accounts that are close to your account attributes to leave a message, and get exposure by grabbing hot comments in the comment area of the hot video. Take our account positioning as an example. You can contact some reading accounts, or some accounts with strong workplace attributes, which are also closer to our fan groups.
But do not leave comments on the same type of account. For example, if I do PPT, I leave a message under another PPT account. People are not stupid, right?
5. Third-party platform drainage
You can use other platforms such as Zhihu, Station B, Toutiao, etc. to channel your video account.
6. Live streaming
When doing a live video broadcast, be sure to guide everyone to forward and share Moments. In this way, it will introduce some traffic from other people's Moments to your live broadcast room, and then guide them to pay attention to our video number. This may be a very efficient increase in the future. Powder way.
How to do the hot content?
I divide the content into two types, popular content and regular content. Use explosive content to increase fans, and use regular content to settle users.
First of all, we must have a correct understanding of the popular content. The first priority principle is to refer to the content of the same type of video number, and then go to other platforms to find some popular content for reference. Of course, this refers to the topic selection, not for you to copy it.
After finding the explosive content, the next thing to do is data monitoring. Once you find that the playback of a certain video number is significantly higher than other content, you can try to promote this content vigorously.
There are a lot of hot items in the video account that are content with a relatively long time interval. Some may suddenly become popular after a week. So be sure to observe the data more and use this as a basic habit to cultivate. At present, in all my accounts, the total number of videos that can increase fans is only a few, but the cumulative number of fans brought by those videos may be more than 100,000.
The fastest and most efficient way to increase fans of a video account is still good content.
Don't blindly pursue hot styles. Some videos are played very high, such as some news hotspots, many 100,000 + likes, but the actual effect of increasing fans is not good. This type of video, everyone is simply interested in the matter in the video, it has nothing to do with your account, so this kind of explosion is not very meaningful.
Therefore, the hot content must be in line with your account positioning. Before polishing the hot money, be sure to guide and give users a reason to pay attention to you.
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