From the most basic editing to content marketing, I think the following two points are indispensable in the operation of short video content:
1. Continuous output of high-quality content
2. The content follows hot topics closely.
Today I will talk about it. Let’s talk about how to use Douyin to create and release high-traffic videos, and participate in high-quality
creative marketing activities to create the ultimate sense of participation. For
example, "catch snacks", shopping malls attract a large number of regions by allowing users to grab snacks. Traffic, the entire game is not difficult to operate, and the prizes are not limited by age.
This is the same as an insurance company in New York that puts $1 million in a glass cabinet and whoever breaks it. The essence is the same.
The main purpose of the business holding this kind of game is two points:
shopping malls hold game competitions, fashion weeks, food festivals to attract a large number of young people's traffic.
Invite talents to shoot and introduce where the scenery is fun and where the food is delicious, which plays a role of disguised drainage.
There is a silly dog in the family, for the benefit of the family.
As long as your pet is stupid and cute, you can basically explode by posting a video. If you design some situational dialogues in the video, then congratulations you have stepped into the forefront of cute pets.
For example, in the video released by Douyin Big V "Haha, thanks to you", using a background music of "I am too difficult" with husky funny actions can make it easy to play more than 10 million on that day.
Therefore, when we publish a short video on Douyin, we need to understand the platform recommendation mechanism and sharing mechanism in addition to the content to be published.
So, how to create popular content on Douyin?
First of all, to create popular content on Douyin, we must first create an original IP. The types of Douyin IP are divided into personal IP and theme IP.
Personal IP is the theme of the individual to create highly personalized content;
the video content of the theme IP needs to have regularity, such as unpacking evaluation, street shooting interviews, kicking bottle caps, and hot bar dancing, etc., which can make the big Part of the users are involved.
What tips should users pay attention to when setting IP?
1. Set up a distinctive and highly recognizable IP;
2. Find the blue ocean of content, match popular tags, and find the intersection of content related to your industry;
3. Pan-entertainment content has a wider space, and vertical subdivision content coverage Accurate audience groups;
4. Clarify the audience's goals, start from the root cause, and find the content they care about, follow and prefer;
5. When selecting topics and planning, follow in the footsteps of hot spots;
6. According to the degree of match between content and users, Find the most suitable release time;
7. Create your own IP based on the amount of users’ likes and comments.
The National Challenge, the first step for corporate
Douyin marketing. For example, Liu Liumei launched the #溜溜梅全民防酸# campaign in 2018.
Liu Liumei’s original music and gameplay, with celebrities taking the lead in trying out Liu Liumei’s new products, driving the participation of the whole people, and the opening of omni-channel shopping links, which ultimately led to this Liu Liumei’s sales volume of 50 million during the event.
Therefore, when we create a topical activity, with original music, interesting gameplay, plus attractive prizes, and then led by celebrities to achieve universal participation, the final effect of the activity will not be too bad.
Break with traditional advertising and form self-propagating products. For
example, Yili Milk's new product campaign on Douyin.
Users only need to post a creative video after purchasing the product to have a chance to get cash rewards, and the Internet celebrity takes the lead in shooting the video, the traffic during the final event is very considerable.
In fact, the logic of this activity is mainly the user participation model, from the initial promotion of the activity, to the demonstration of the activity, to reward retention and conversion of users, and finally to release the work.
This will not only allow more people to see the new works, but also interact with users through the comment area, and ultimately realize the interaction between the product and the user.
For example, Olympic champion Fu Yuanhui has also used this kind of gameplay. By publishing a video of a small game, users can interact with celebrities.
In fact, Douyin is not as simple as Toutiao for content entrepreneurship. Therefore, if you want to be a hit, it's not enough to just shoot a video.
From the initial planning to the final release of the video, there are many details in the middle, such as:
the collection and creation of
content, the presentation of
content in management , the diffusion of
content in transmission , the effect and evaluation of content,
the key points of user operations are Classified operation in stages, in fact, content operation should pay more attention to classified operation in stages.
Therefore, in order to obtain traffic on Douyin, operators need to grasp the four existing stages of Douyin:
1. Continue to create content, form their own characteristics, continue to pay attention to major players in the field
2. Keep up with hot spots, and gradually form a unique IP
3. Create hotspots, form your own gameplay, combine offline traffic with diversification
4. Release activities, engage users on a large scale, and form your own independent industry chain
. Hundreds of thousands of people on Douyin have become big and small by shooting short videos. Little internet celebrities, if you also want to achieve business growth through Douyin, it’s not too late to start now.
Conclusion:
The author has analyzed a large number of real cases, and the above account operation methods can be used for reference. As long as you master a correct use of your account, there will be explosive growth.
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