In the field of third-party payment, there are two major domestic payment software, one of which is Alipay founded by Jack Ma, and the other is Ma Huateng's WeChat. Jack Ma had already launched Alipay in 2003, which can be regarded as the earliest third-party payment platform in China. Whether WeChat Pay, JD Pay, and Meituan Monthly Pay are all imitating Alipay. So from a professional point of view, Alipay must have a better say.
But there is a problem offline. Jack Ma doesn't know the reason. Most consumers prefer to use WeChat to pay when shopping in physical stores. It stands to reason that a social software was only established in 2011, and social networking is its specialty. However, users prefer to use WeChat payment when they consume offline. Why is that?
Alipay was actually created to help the development of e-commerce platforms. So in the early days of Taobao’s development, users have already cultivated the habit of using Alipay. Therefore, for e-commerce users, basically they will habitually use Alipay when shopping. , But offline is the world of WeChat payment. The share of the offline payment field has been swallowed bit by bit by WeChat Pay. The reason why offline users like to use WeChat Pay is simple, that is, it is fast, convenient, and simple.
As the leading brother in the social field, WeChat's penetration rate has exceeded 80%. In other words, it is almost impossible to meet people without WeChat in the city, unless some street sleepers or people without mobile phones. This is the biggest gap between WeChat and Alipay. People who like online shopping may have an Alipay account, but for middle-aged and elderly people who don’t know how to shop online, they don’t have an Alipay account, but they will have a WeChat account.
Therefore, when spending offline, more people will like to use WeChat Pay. Since WeChat is the most frequently used software among all APPs, there is no one. So basically users use WeChat all the time, so it is more convenient to directly use WeChat to pay. If you want to use Alipay to pay, you also need to log out of WeChat, then click on the Alipay APP, and then find the payment code, so it is more troublesome compared to WeChat Pay.
Therefore, although Alipay will be more professional and safer in the payment field, when paying offline, more people will still choose WeChat Pay. For consumers, as long as a certain software does not have high-frequency security issues, then users will not worry about security issues. What's more, there are so many WeChat users, so everyone's trust in WeChat is still quite large.
Ma Yun has not given up on the social field all these years, just because he is so stubborn and unwilling to give up. Although Alipay has also tried to expand social functions, but the effect is not good. In the social field, WeChat has almost no rivals, and it is precisely by virtue of WeChat's huge advantages in the social field that it helps WeChat Pay to quickly gain a foothold in the payment field. Although other Internet companies only have envy, jealousy and hatred, they can't do anything. Who makes Ma Huateng a "god" existence in the social field?
Although Jack Ma once asked to speed up the opening of Alipay, hoping to narrow the gap with WeChat Pay, it now appears that offline consumers no longer buy it. If Alipay wants to take away WeChat Pay’s share in the offline market, The difficulty is still quite big. What do you think of this? Do you prefer to use Alipay or WeChat Pay?