"Why doesn't Taobao support WeChat Pay? WeChat Pay has more active users than Alipay, and its handling fee is lower than Alipay." This was Meituan Wang Xing's response to Alipay in the middle of last year, which caused a lot of controversy online. . And this seemingly impossible problem seems to be possible recently, but the protagonist is not Taobao, but the special version of Taobao, which is also an Ali department. In addition, Taobao special edition may also appear in the WeChat applet.
Recently, some media reported that Ali will support WeChat Pay for the first time. According to the exposed network business bank account opening agreement, in order to help businesses grow, meet the diversified shopping needs of consumers, expand diversified merchandise sales and payment channels, and create an open and transparent business environment, Zhejiang Taobao Network Co., Ltd., Taobao (China) Software Co., Ltd. and its affiliates (including Hangzhou Today Store Supply Chain Management Co., Ltd.) intend to open Taobao special version of the WeChat applet (the name of the WeChat applet may change, subject to the actual display) and in specific scenarios It supports payment channels such as WeChat Pay on the Taobao Special Edition App.
The positioning of Taobao Special Edition is similar to that of Pinduoduo. It is a shopping application that focuses on sinking markets. Qi Gong, vice president of Alibaba and general manager of Taobao's C2M business department, revealed during the Double Eleven last year that the annual active purchase of Taobao special edition users exceeded 100 million. At the same time, he also said that Taobao Special Edition does not rely on Taobao and Tmall's diversion in acquiring users. Unique supply is the key to the ability of Taobao Special Edition. These products are not available on Taobao, and products are traffic.
Here comes the question. There is already Alipay in Taobao's special edition. Why use WeChat to pay? The reason is simple. Every smart phone user basically uses WeChat, but not everyone uses Alipay, especially in the sinking market. In the sinking market, WeChat Pay has an absolute advantage. Therefore, if the Taobao special edition wants to play in the sinking market, it must first rely on a mass payment platform in the sinking market. Before Alipay can do this, WeChat Pay is the best choice.
Of course, this news has not yet been officially confirmed by Ali, and whether it can be realized is still open to question. Finally, I have another question. If Taobao's special edition really supports WeChat Pay, will subsequent Taobao also keep up?