01 How to effectively interact with customers
Today's telecom operators and communication service providers (CSP) are looking for new ways to profit from their products and services, especially in 5G, the Internet of Things and the Industrial Internet of Things. To help telecommunications companies ultimately increase the average revenue per user (ARPU), telecommunications software vendors need to consider how to build applications that provide the best ways and opportunities for 5G monetization.
There are not many opportunities for operators to interact with customers every day. In this case, each contact and cooperation provides a telecommunications company with a valuable opportunity, which can enable the telecommunications company to interact with customers and please customers, and provide them with the right quotation at the right time.
To make the most of their few interactions with customers, many telecommunications companies use customer management applications that enable them to display ultra-personalized offers at critical moments that customers are most likely to accept.
02 Customer management and 5G: a match made in heaven
Customer management is one of the most promising areas in today's telecommunications field. In short, it has the potential to bring huge market advantages to operators, especially with the emergence of 5G, it enables operators to deploy customer management-centric applications that have lightning speed and Accuracy, and will not affect the accuracy of the data.
Research shows that when interacting with customers in real time, telecom operators only have 250 milliseconds to provide relevant quotations. Moreover, the decision-making part of the quotation must happen within 10 milliseconds from the moment of showing oneself-this is a task that cannot be achieved by the previous 4G LTE network.
In short, 5G provides a key part of the basic framework that enables telecommunications companies to fully realize the full potential of customer management. Of course, if you want to get the most value from their solutions, 5G is only part of it.
In order to take advantage of 5G’s full capabilities in customer management applications, operators must also address the inherent potential shortcomings of traditional database system structures (such as RDBMS solutions), which make it difficult for their current customer management applications to keep up with the volume, speed, and speed of data. Diversity. Considering the application of 5G and the Internet of Things, operators also need to transform to batch processing through data lakes and warehouses, and implement solutions that support real-time stream analysis capabilities.
03 Strive for less than 10 milliseconds of decision-making with customer management
By now, you may be wondering the real business value of sub-second decision intelligence to replace near-real-time analysis systems.
This is an example.
Recently, a company using VoltDB technology conducted a proof-of-concept with T1 mobile operators, trying to figure out whether the use of real-time marketing campaigns based on stream analysis can bring greater value than near-real-time marketing campaigns. In other words, the company wants to understand whether real-time interaction can make a difference in driving revenue growth and reducing customer churn.
In a test, when the user is about to use the excess service, the test team will send a message to intercept the customer and provide them with a real-time quotation of the relevant data package.
In another test, the company locked valuable customers who are about to run out of credit for prepaid services and provided related real-time IOU credit services.
The results confirmed that the use of real-time analytics has a competitive advantage over the company's existing near real-time solutions.
In fact, thanks to VoltDB, real-time data package sales have increased by more than 50% compared with the company's existing near-real-time marketing campaign results, and the adoption rate of real-time quotations has increased by 157% compared to near-real-time. Moreover, the real-time data package service purchased by subscribers purchases 253% more than customers who purchase near real-time.
With the development and progress of the industry, sub-second delay will soon become the industry's gold standard. In this way, companies that delay or avoid upgrading may be replaced by competitors.
According to a recent report, 92% of telecom companies are planning to deploy 5G in 2022. By 2025, telecommunications companies will spend more than $275 billion to build 5G networks. It can be said that the development of this field is very rapid. If you want to remain competitive, it is very important to maintain a leading position.
04 Use VoltDB to enable next-generation customer management
VoltDB使电信公司能够提供实时创收能力，同时满足客户对于延迟升级和个性化的不断发展的期望，而不必更换他们的整个技术体系。
VoltDB 的事件驱动架构使应用程序能够在 10 毫秒内对异常数据做出智能决策，在瞬间交付目标报价，而不是在数据往返数据湖或日期仓库的漫长旅程之后，因为在此期间它就会失去价值。
所以，我们可以自豪地说，VoltDB部署的实时服务比通过传统系统提供的服务要成功1.5到2.5倍。
要了解有关改进客户管理解决方案的最简便方法的更多信息，欢迎您立即使用VoltDB进行测试。
关于VoltDB
VoltDB支持强ACID和实时智能决策的应用程序，以实现互联世界。没有其它数据库产品可以像VoltDB这样，可以同时需要低延时、大规模、高并发数和准确性相结合的应用程序加油。
VoltDB由2014年图灵奖获得者Mike Stonebraker博士创建，他对关系数据库进行了重新设计，以应对当今不断增长的实时操作和机器学习挑战。Stonebraker博士对数据库技术研究已有40多年，在快速数据，流数据和内存数据库方面带来了众多创新理念。
在VoltDB的研发过程中，他意识到了利用内存事务数据库技术挖掘流数据的全部潜力，不但可以满足处理数据的延迟和并发需求，还能提供实时分析和决策。VoltDB是业界可信赖的名称，在诺基亚、金融时报、三菱电机、HPE、巴克莱、华为等领先组织合作有实际场景落地案例。
如果您希望集成VoltDB到您的技术栈中，
可以私信或者访问VoltDB中国网站