What is MVP ?
For the Internet industry, mvp refers to the smallest viable product, which is a very important concept in lean entrepreneurship.
That is, when you imagine a product, you will think of what functions it has and what needs can be solved by users. But without user verification, no matter how good you think, it may not be accepted by users.
Therefore, in this case, mvp thinking is very important, running in small steps and quickly verifying, but it does not mean that the mvp concept is simple, and we must grasp the core to ensure that it is available.
What is the role of the MVP concept?
The summary is one sentence: you can quickly verify the team's goals and quickly try and make mistakes.
How does the product manager understand and use the M VP concept?
1. First aim at vertical users, fan users.
Before making a product, you must first think about what kind of users you want to solve the needs of, and focus, you must lock your core users, fan users.
You might say that you have a wide range of users, and they are all your users, but you should also sort out your core users from a wide range of user groups and analyze their needs clearly.
2. Grasp the core product process first.
MVP requires us to grasp the core product process and strip off redundant or advanced functions, as long as the main process can run.
So what is the core product process? For example, an e-commerce product mainly solves the problem of users buying things on it. The core process may be: enter the product-select the product-place an order and pay-query logistics information.
Then focus on this process and strip away the redundant advanced functions (sharing, comments, personalized recommendations, points are not required).
3. Make it small first, then make it bigger.
When you first verify an idea, you don't have to be an app or a small program. It can be an official account, a WeChat group, or even a video.
As long as you can let users understand what you want to express, if it is really useful and attractive to them, you can see the effect.
In the early stage, the thinking of M VP is to control costs, move fast, quickly verify the needs of users, and quickly verify the market. This is the thinking concept of mvp.
Author: Chen He yuan; micro-channel public number: Chen He yuan; now senior product manager, product manager and trainer. There are more original articles of mine in the public account, welcome to pay attention.