In recent years, the tremendous changes in the Internet have impacted people's daily lives. Social media in different fields is in full swing, and is fully “immersed” in people’s lives.
Chat and dating software is mainly based on WeChat and QQ, and people share life, study, and work on the media. Short video platforms dominated by Douyin and Kuaishou share video dynamics, attracting the attention of similar fans and opening alternative social interactions.
There are even social sharing functions on apps such as learning and sports, such as Keep, which can display your daily exercise pictures and training videos.
A friend once said frankly, [I can’t socialize anymore without my phone]. Indeed, people are gradually shifting the focus of social interaction. In the past, they used to go shopping, eat, and call their friends the first time they saw delicious and useful food.
On the other hand, if you find a fun place and a delicious shop, the first reaction is to send it to the circle of friends. People who are interested will naturally leave a message below: Where? Put the address! Similar to this, on the surface, it is simply sharing what you have seen and heard, but in disguise it is doing publicity for the business.
This kind of spontaneous social sharing is gradually being accepted by people. The [Amway] style of making a circle of friends seems to move people's hearts even more.
These phenomena are all announcing that people's "social attributes" are gradually shifting to the online.
When our lives are surrounded by social interactions, we don’t know that corporate marketing can also be socialized. Companies have taken the lead to socialize their business models.
Some corporate employees share corporate promotional materials on social media such as Moments, Weibo, etc. in their daily lives. Some people will be puzzled-isn't this advertising?
It's not so much advertising, it's better to share your life and work with your partners and show yourself in all directions. When you introduce and share, aren't you helping people in need? Isn't this a win-win situation? Just as you share food, games, and entertainment venues are the same!
The propaganda in our minds has long been stereotyped, and we always thought it was official and blunt propaganda, which seemed to be completely irrelevant to our lives. At this time, the style of painting changed, a way of showing grounding in a circle of friends. , Greeted you, is it refreshing and bright?
These pioneers succeeded, changed the traditional model, upgraded their website, transformed their marketing, stood out in social marketing, and took the lead in the market.
So where does the above-mentioned [socialization] manifest itself?
We have to admit that when business dealings, product sales, and social elements are added, then it seems to add a little bit of appeal to this transaction, and human products add human value, [people] is the best publicity medium.
This is why a few decades ago, when people went to the fair hand in hand, they rushed to inform the news, and most people would join in the excitement. The products on the market have better sales than those in the stores, and people are willing to pay for them even at a slightly higher price.
Therefore, when our website becomes a social networking site, it should be able to:
Website portable sharing
Seeing news hotspots, interesting pictures, videos, and sharing your first reaction to Moments, Weibo, and Douyin. Don't high-quality websites deserve the right to share?
The answer is: Of course it is worth it! At this time, you only need to open the official micro center, as long as you want, anytime, anywhere, you can quickly share the website in a circle of friends, maybe millions of customers will be attracted at the moment of sharing. The original website only existed on the Internet alone, but after this social sharing, it became an entrance to attract fans and accumulate traffic.
Socialized web page display
Traditional web pages appear in the form of links, and people in the circle of friends see it and avoid them for fear of viral advertisements. However, after the iterated website, webpage sharing can not only be shared in the form of links, but also can generate posters, two-dimensional codes and other pictures to introduce the company concisely and clearly, and meet more marketing needs of the company.
And the production is simple, the official micro center, unified management, no complicated procedures, simplifies the design link, and improves the timeliness.
Marketing content sharing multi-platform, social multi-channel
Abundant marketing materials, news articles, posters, videos, and other marketing content can be shared, and it supports the generation of QR codes, links, and posters to share. With simple visuals, it becomes a channel for publicity and a tool for customer acquisition. Make full use of sharing tools, fission and drainage.
Small programs on major platforms become sharing ports
When we were troubled by too long links, the LTD marketing SaaS system had already smelled the convenient "scent" of small programs, and combined with major platforms to generate small programs on the official website, quickly share them, and improve customer experience. Customers don't need to download any app, they can complete their understanding of the company in the shared QR code.
The website can share and receive feedback
Social networking is a two-way process between you and me. When sharing beautiful things, it is not a unilateral output, but is also waiting for feedback from the other party.
The same is true for websites. After the websites are shared, how can they know their thoughts? Did they really watch it? do not worry! With backstage support, all visitor behavior can be seen. The powerful form function and data collection center are enough to let you know all the footprints left by visitors. All kinds of messages and feedback can be viewed in detail in the background, one-to-one interaction, two-way interaction, completing the social process, and saving intended customers.
Everyone is socializing, but your official website is still in a one-way output state. Is it lagging behind? But it doesn't matter, start again now and let the LTD marketing SaaS system build a social official website for you!