Since Apple proposed that iOS14 will restrict IDFA collection, Internet developers and advertising marketers seem to be in a disaster. The day before, Apple gave APPs an ultimatum to not add IDFA tracking explanation in the privacy framework. APPs will be removed immediately.
Of course, in order to protect the interests of advertisers, Apple will not rush to kill, and launched the SKAdnetwork attribution program to help advertisers with APP download needs to do effect attribution. Of course, SKAdnetwork has been widely discussed in the industry since its launch, and the program’s shortcomings It is also very obvious. The recognized points are:
1: Does not support traditional advertising (non-app download advertising);
2: Does not support portrait advertising;
3: Does not support accurate advertising.
In this context, many tripartite parties and associations in China jointly launched the CAID program, shouting the slogan of replacing IDFA, and entered the eyes of the market people.
However, as soon as the product came out, it received multiple responsibilities from technology journalists and the industry, and even called it "SKadnetwork's botched copy. Not only can it not be compared with SKadnetwork, but it is technical even when compared with the attribution method that has been used for a long time." Double retreat in superiority and morality.”
(Original source: https://tech.ifeng.com/c/8246E24wgOa%EF%BC%8F)
The main reasons why CAID has been criticized by the industry are the following:
1. CAID cannot make up for business shortcomings that SKAdnetwork cannot achieve;
2. Compared with SKAdnetwork's official fully enclosed attribution system, the safety factor of CAID’s attribution system Very low, very easy to be maliciously swiped;
3. The well-known attribution company A company stated that “CAID is a step backward in attribution.” (Original source: http://www.cjzxnews.cn/xinwen/211055 .html)
4. CAID's so-called free is just a marketing gimmick, and the actual application requires a huge additional cost.
It seems that when the whole industry is struggling to find a life-saving plan, there are also people who "take advantage of the fire". To achieve both in protecting privacy and creating advertising revenue, all stakeholders need to be united.