Enterprise live broadcast did not start in 2020, but it suddenly became popular in 2020. Why didn't it become popular before? It's very simple. It was because the live broadcast technology couldn't keep up with the needs of enterprises at that time. So what were the pain points of enterprise live broadcast at that time? Let's follow the editor of Huan Tuo Yun's live broadcast below.
Pain point 1: Delay
At present, the delay in the live broadcast industry is 1-3 seconds. However, the delay of some mobile live broadcast platforms has reached more than 10 seconds, which is not conducive to real-time teaching live broadcast scenarios and reduces teaching efficiency. Before 2020, the live broadcast delay will only be greater.
Pain point 2: Caton
Among the enterprise live broadcast scenes we are familiar with, the training live broadcast and the live broadcast with goods are the most popular, but the stuttering is still unavoidable, and it is a good result to be able to guarantee a stutter rate of only 0.5%d. What's more, before 2020, live streaming will only cause a worse live broadcast experience for users.
Pain point three: video quality
At present, 1080P has become the mainstream, and the era of 720P mainstream has long passed. Before 2020, 720P is already a very clear picture quality, but for users who have already experienced 1080P, such picture clarity can no longer meet their video viewing needs.
Pain point 4: poor two-way experience
At present, we are using a non-equal network. The difference in upstream and downstream bandwidth, especially the upstream will be relatively poor, so high-definition two-way interactive communication is not possible. Not to mention this problem before 2020, this pain point still exists.
Due to the existence of the above-mentioned pain points, enterprise live broadcasts have not received more promotion before 2020. Under the catalysis of the new crown epidemic in 2020, corporate live broadcasting has been widely used by various companies, and corporate live broadcasting has emerged. If you will not do corporate live broadcasting in 2021, will you still choose not to do it despite the ongoing epidemic in 2021?