In the past postgraduate entrance examination week, many postgraduates must have been complaining about the difficulty of English this year. As soon as the English subjects were taken on Saturday afternoon, searches for topics related to "English for postgraduate entrance examinations" broke into the top three on Weibo's hot search list.
In fact, compared with the difficulty of this year's English subject papers, what is even more difficult is the source of the current postgraduate entrance examination. Everyone has studied hard for decades in order to have a good future and good job opportunities.
However, the number of postgraduate entrance examinations in 2021 has exceeded 3.66 million, reaching the highest number of postgraduate entrance examinations in previous years! How many people will fail the postgraduate entrance examination, making employment a difficult task?
So, why are the number of postgraduate entrance examinations bursting in 2021, and the number of postgraduate entrance examinations is increasing every year? How many industries does this postgraduate entrance examination business support? For enterprises, what kind of talents are really needed? Where do postgraduate candidates go in the future?
2021: The most difficult year for postgraduate entrance examinations in history. Why is the number of postgraduate entrance examinations "steadily high"?
In 2021, "the most difficult year for postgraduate entrance examinations in history".
According to data from the Ministry of Education, the number of postgraduate applicants nationwide in 2021 is 3.77 million, a record high. Compared to the 3.41 million in 2020, a full increase of 360,000! Previously, many media estimated that the number of postgraduate entrance examinations in 2021 may exceed 4 million, reaching 4.22 million.
This shows that the craze for postgraduate entrance examinations has long been a fact, and it is not unreasonable that 2021 is ridiculed by many as "the most difficult year for postgraduate entrance examinations in history".
According to statistics, the number of postgraduate entrance examinations from 2012 to 2021 has generally shown a linear upward trend. Except for a small decrease in 2013, 2014, and 2015, the number of applicants in other years has increased substantially.
However, as the years grow, why does the number of postgraduate entrance examinations increase? How did the gust of heat blow up? What motivation did you choose for the postgraduate entrance examination?
In fact, the group that chooses to take the postgraduate entrance examination nowadays is not only the students, there are also many "workers". The analysis of their motivation for the postgraduate entrance examination is divided into the following points:
(1) Employment and promotion and salary increase type: to enhance employment and employment competitiveness; (2) Continue to deepen the model: improve one's own knowledge structure, increase cultural accumulation or interest in academic research; (3) follow the trend: be influenced by others Choose the postgraduate entrance examination (4) to obtain the degree certificate type (5) the unemployed type: a group of students who want to enter society later.
Source: Guangming Daily
The most critical factors driving the increase in the number of postgraduate entrance examinations are employment anxiety and knowledge anxiety.
According to China Education Online's "National Postgraduate Admissions Survey Report in 2020", more than 60% of candidates choose postgraduate entrance examinations to improve their core competitiveness in employment and employment, and candidates who choose a major that is truly interested and who enter society later account for 20%. %about.
It can be seen that most people choose postgraduate entrance examinations for good employment.
For those who choose to take the postgraduate entrance examination, everyone is somewhat "knowledge anxiety". Knowledge anxiety is not only caused by people’s belief that they are not sufficiently educated, but also caused by various pressures in life and work: (1) employment pressure (2) academic devaluation pressure (3) promotion and salary increase pressure. (4) Psychological pressure: pressure to improve knowledge and skills, etc.
With the continuous increase in the number of college students and graduate students, the devaluation of academic qualifications is also a common problem in employment. For this reason, many students are facing increasing employment pressure and have to win the "stepping stone" (graduate, doctoral certificate) for employment in order to improve their employment competitiveness.
As for the “workers” who are employed, some of them have encountered problems such as promotion and salary increase. In order to solve such problems, they have to face the anxiety of knowledge (graduate degree certificate) caused by the difficulty of working. For this reason, I chose a postgraduate entrance examination road to enhance the competitiveness of the industry.
On the other hand, the epidemic has also contributed to the increase in the number of postgraduate entrance examinations. Due to the epidemic factors, studying abroad has been blocked, and the domestic postgraduate entrance examination has become a new export for many people.
In summary, in the face of employment difficulties and knowledge anxiety, everyone has to join the postgraduate entrance examination battlefield for a good job opportunity. However, because of the increase in the number of postgraduate entrance examinations, many industries have developed and become rich.
Postgraduate entrance examination is actually an "eternal" business, how many industries has it fed?
Postgraduate entrance examination is actually an "eternal" business.
Have you ever wondered how many industries are supported by the increasing number of postgraduate entrance examinations? In terms of the author's review, there may be the following areas:
1. Postgraduate entrance examination and training industry; 2. Book market, 1. Second-hand book market; 3. Online and offline study rooms (paid self-study rooms); 4. Postgraduate entrance examination apps and self-discipline apps; 5. Hotel industry; 6. Travel Industry and so on.
First of all, the rapid growth of the number of postgraduate entrance examinations has provided a "golden field" for postgraduate entrance examination training institutions.
According to a survey conducted by China Education Online, in 2019, 31% of candidates will register for training courses during the exam preparation process, and the per capita expenditure on postgraduate entrance examinations is between 1,000-3,000 yuan and 3,000-6,000 yuan, accounting for 31% and 19%, respectively. This expensive fee for enrolling in classes and postgraduate entrance exams has attracted many educational institutions.
Take an educational institution as an example. New Oriental Online’s financial report data shows that in fiscal year 2019, New Oriental Online’s revenue was about 920 million yuan; the total number of paying students was 2.2 million, an increase of 12.3% year-on-year; of which, the average number of students per paying student The expenditure was 434 yuan, and the number of paying students in the university business line in fiscal year 2019 was 1.3 million, an increase of 11.7% year-on-year.
It can be seen that in the total number of paying students, college students accounted for more than half, and college students paid nothing more than postgraduate courses. To this end, New Oriental Online has reaped the market for graduate candidates.
Secondly, postgraduate entrance examinations are also feeding many book markets. On the one hand, the first-hand book is the new version of the postgraduate entrance examination guidance materials, which may be combined with the postgraduate entrance examination institution to participate in the postgraduate entrance examination business; on the other hand, some of them will buy second-hand postgraduate entrance examination materials and second-hand postgraduate entrance examination materials. But it is very popular in the hands of postgraduate candidates.
For example, second-hand book trading platforms such as Confucius Used Book Net and Duocauyu are becoming popular places for postgraduates. Everyone buys second-hand materials. One is because there are too many books to buy for postgraduate entrance examinations. Buying second-hand books is to save money; In order to prepare for the postgraduate entrance examination for the notes of the previous postgraduate entrance examinations.
Moreover, there are various online and offline study rooms to support the postgraduate entrance examination.
For example, the "postgraduate entrance examination live broadcast" trend ushered in at station B, many people who took the postgraduate entrance examination during World War I or World War II chose to monitor their studies through live broadcast. Station B has published data. It is "Self-study live broadcast" that occupies the first time on the platform, which directly gave birth to online study rooms. In addition, Zhihu and other apps also have postgraduate study rooms.
In addition, offline paid study rooms are also becoming popular, and many "workers" are willing to pay for postgraduate entrance examinations or other qualification certificates. Most of them think that obtaining a certificate to enhance their competitiveness in the industry requires a quiet place for learning, and it is difficult to meet this condition at home. Naturally, paid self-study rooms can solve such problems and become their choice.
Finally, there are many industries that support the postgraduate entrance examination, such as the self-discipline app for postgraduate entrance examinations, which helps postgraduates control their online time and improve self-discipline; in the hotel industry, during the two days of the examination, the number of nearby hotel accommodation orders will generally skyrocket; and the travel industry.
It can be seen that all aspects of the study and life of postgraduate candidates may contribute to a good business in various industries. However, in the business place of the postgraduate entrance examination, there are people in the industry who are "flicking" the postgraduate entrance examination?
The education volume is getting more and more intense, but the postgraduate candidates are still "sold out" by the market?
Under the number of one million postgraduate entrance examinations, it means that the postgraduate entrance examination counseling market may have a market scale of tens of billions. According to the analysis of Essence Securities, the overall market size of the postgraduate entrance examination and training in 2019 will be nearly 6 billion yuan, and the market size is expected to reach 26 billion yuan in 2025.
Moreover, as the number of postgraduate entrance examinations continues to grow, it is bound to attract more postgraduate entrance examination training institutions. However, the "transformation and counterattack" dreams that people bet on for the postgraduate entrance examination have been "sold out" by the postgraduate entrance examination training market?
With the increase in the number of PubMed, PubMed agencies are barbaric growth, accompanied with the past is intensified training industry chaos: 1, false propaganda, Paul had promised; 2, high-fee pricing, quality of teaching can not keep up prices and refunds Difficult; 3, illegal operation, etc.
Regarding illegal operations, many organizations have registered companies in the name of "education consulting companies", but they do not actually have teaching qualifications.
In addition, high fees for postgraduate entrance examination training courses are a common problem in the industry . According to the author’s survey, many education and training institutions first charge hundreds or thousands of class registration fees, and in addition, charge according to the class hours, ranging from tens to hundreds of yuan per session. But the total annual consumption ranges from thousands to tens of thousands or tens of thousands.
For the unemployed student group, the high class registration fee is sometimes difficult to be directly proportional to the quality of teaching. Many news in the industry show that the teachers invited by the postgraduate counseling institutions are not promised famous teachers, but temporary students. However, it is easy for everyone to report to classes, but it is not easy to refund fees.
There are many complaints from postgraduate counseling institutions on Black Cat. Wendu Postgraduate Entrance Examination, Qihang Postgraduate Entrance Examination and other institutions are on the complaint list. The latter has 95 complaints. The content of the complaints was "difficulty in refunding, handling fees", "rejection of refund" and "incomplete course content".
However, it is foreseeable that the demand for postgraduate entrance examinations may only increase in the future, and postgraduate entrance examinations are an eternal business venue. As mentioned above, the postgraduate entrance examination candidates have supported so many companies, and the postgraduate entrance examination guidance agencies will only spring up like bamboo shoots. Where will the graduate entrance examination candidates go in the future?
With the increase in the number of postgraduate entrance examinations year by year, the internal examination of education has become more and more intense. There are no more than two choices for postgraduate entrance examination candidates: whether to continue their studies or choose to work in society.
For the vast majority of postgraduates, it is not easy to find a job after graduation. The most common problems are the depreciation of academic qualifications and the difficulty of obtaining employment. The postgraduate entrance examination may not be the final place for such postgraduates.
But attending work is not so satisfactory. According to data from the Ministry of Education, since 2009, the proportion of female students in the enrollment of graduate students has exceeded 50%, and has remained above 50% for the next 9 years.
Female students account for more than half of the postgraduate entrance examinations, but what kind of talent do companies need? What is needed is stable, long-term skilled personnel.
The number of undergraduates and graduate students is increasing rapidly, and there are more and more talents, but there are few stable and skilled talents. Companies choose employees first because of their academic qualifications. Many companies also focus on the first diploma, so they are not friendly to the self-study postgraduate entrance examination group. The second is stability and their own skills.
Therefore, the talents enterprises need are highly educated, stable and skilled employees, and they want to recruit talents at a lower price; obviously, postgraduates or candidates who have worked hard for many years will not pay for this.
However, it is foreseeable that with the surge of graduate students and doctoral talents, the future candidates for postgraduate entrance examinations will face an increasingly intense educational "involvement". Where do you go? Should you continue to pursue academic studies at a higher level, or should you lower your profile and go to private companies to make more money or start a business? It depends on individual needs.
Author: Yexiao An
Article source: Songguo Finance, please indicate the copyright for reprinting.