There is another big news in the fresh food sector.
On December 9, Daily Youxian Group received a strategic investment of 2 billion yuan from a joint investment entity composed of Qingdao Guoxin, Sunshine Venture Capital, and Qingdao Municipal Government Guidance Fund.
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With an investment of 2 billion yuan, Daily Youxian will build a national ecological chain headquarters in Qingdao
It is reported that 2 billion yuan is only the first phase of investment, and the total investment in the later industry and direct supporting facilities will not be less than 20 billion yuan. Daily Youxian will register and establish a headquarters company in Chengyang District, Qingdao, and build a national ecological chain headquarters industrial park and intelligent supply chain center in Chengyang District.
Zhang Zhigang, chairman of Qingdao Chengyang District Sunshine Innovation Investment Co., Ltd., said that the daily premium fresh project is a rare project with large volume, new model, and strong production capacity. Industrial stimulus and other important contributions have been made to promote new retail, new industries and new economy in Chengyang and even Qingdao.
Xu Zheng, founder and CEO of Daily Youxian, said that Daily Youxian will actively integrate into the trend of Qingdao's opening up development, increase investment in Qingdao, deepen practical cooperation, and take the leading domestic fresh food e-commerce business as the leader to drive Qingdao agriculture And the upgrading of the food industry.
Obviously, "supply chain" and "agricultural products" will be the focus of cooperation between the two sides. In terms of supply chain, after the National Eco-Chain Headquarters of Daily Fresh Food is established in Qingdao, it will focus on four major sectors including multi-format retail, multi-category ecological chain, digital agricultural finance, and innovative agricultural technology, and exchanges with scientific and technological innovation, intelligent algorithm research and development, and talent exchange. , Exhibitions, domestic and foreign trade, financial investment, industrial fund transformation, service consulting and other high-quality enterprises in various sub-fields to cooperate to create an industrial cluster with the upstream and downstream enterprises of the daily fresh ecological chain as an important component; in terms of agricultural products, Daily Youxian will deeply connect with Qingdao's urban development strategy and industrial layout, use the consumer Internet to drive the Internet upgrade of the agriculture and food industry in the supply chain, and use smart retail and agricultural technology to empower the whole chain of fresh food planting, circulation and sales. , In the financial sector, it uses data to drive agricultural finance.
Xi Ge believes that once the cooperation between Daily Youxian and Qingdao Chengyang on the "supply chain" and "agricultural products" is implemented, both parties will benefit greatly. For Qingdao, this industrial transformation led by Daily Fresh Food will greatly innovate local industries and enhance the competitiveness of local industries. More importantly, once the "unicorn" enterprise + local investment model is verified, Qingdao can set sail to draw a gourd and introduce corresponding "unicorns" to build corresponding industries, thereby realizing multi-industry innovation or upgrade. This is actually an important exploration to inject new momentum into the local economy; for daily fresh food, the financial, policy, and resource support provided by Qingdao will greatly enhance its competitiveness in many fields, and in the future There is even stronger support in the competition.
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2 billion war investment will accelerate the daily "supply chain" upgrade of fresh food
On September 17 this year, Daily Youxian held the 2020 Supply Chain Ecological Conference in Beijing. Daily Youxian launched the "Ten Billion Club" plan at the conference, announcing that in the future, it will use six major empowerments: R&D, brand, channels, data, capital, and capital, and work with upstream and downstream partners to build a new ecosystem.
At that time, Xu Zheng, the founder and CEO of Daily Youxian, said that Daily Youxian will focus on the supply chain in the next five years. All time, energy, and resources will be allocated to the supply chain first and grow together with partners.
Daily Youxian said at the Supply Chain Ecological Conference that it will spend 10 billion yuan in the next five years to support 10 billion-level top suppliers. At the same time, it will also use big data to drive the R&D empowerment of the precise development of sub-categories, the channel empowerment that covers consumers in the full scene of "speed delivery + next day delivery + on-site delivery", through C2M order farming, and data guides the entire process Production, data empowerment to promote the upgrade of the large agricultural industry chain; to adopt weekly settlement policies with leading suppliers, and to provide full-chain partners with inclusive financial capital empowerment to provide six major empowerments to suppliers.
According to the vision of daily fresh food, there will be 3000 SKUs in the front warehouse in the future, and 30,000 SKUs in Okura. In three years, the front warehouse model will be fully developed in the TOP30 cities. Everyone will order I opened the Daily Fresh App and all the products I saw were accurately recommended for him, realizing "thousands of thousands of people and millions of faces". What Daily Youxian wants to do is to provide users with very personalized and customized shelves. Each warehouse supply unit has a thousand warehouses. The inventory of each micro warehouse and each single product is within a radius of 1- The consumption data of users of 3 kilometers is uniquely created, and completely intelligent inventory decision-making and product selection decision-making.
Xi Ge believes that with the establishment of Daily Fresh National Eco-Chain Headquarters Industrial Park and Intelligent Supply Chain Center, its "supply chain" capabilities will be greatly improved. After receiving another 2 billion yuan of strategic investment, Daily Fresh Food will have more sufficient resources to further improve its own infrastructure supporting facilities in the supply chain, cold chain logistics, etc., in the fresh food field, which is about to become more intensely new. In the competitive landscape, seize the commanding heights in advance and establish a higher threshold of competition.
The improvement of this "supply chain" capability will greatly strengthen the competitiveness of Daily Fresh in the "Industrial Internet" and will further expand Daily Fresh's competitiveness in the fresh food field.
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2 billion yuan in new financing is the local affirmation of the "industrial value" of daily fresh food
Since the beginning of this year, Daily Youxian has received three financings.
Daily Youxian received its first financing this year in May, with a pre-investment valuation of over US$3 billion. At that time, the domestic epidemic situation is still unclear, and fresh food e-commerce orders surge. The second round of financing was in July and received US$495 million. This round of financing was led by funds under CICC Capital, ICBC International, Tencent, Suzhou Changshu Government Industry Fund, Tiger Global, Goldman Sachs Asset Management funds and several other institutions Jointly funded, Huaxing Capital served as the exclusive financial advisor. December 9th was the third financing that Daily Youxian received this year.
When Daily Youxian received the second financing, Xi Ge said that Daily Youxian's counter-trend financing was the capital market's recognition of the long-term value of its technology + front warehouse model.
After the outbreak of the new crown epidemic, in order to cope with the surge in order demand brought about by the epidemic, all fresh food e-commerce companies are working hard to do a good job in various tasks to maximize the market. In this process, Daily Youxian successfully responded to market challenges with its powerful city sorting center + community front-end warehouse system.
Looking back on the efficient operation of Daily Fresh Foods since the epidemic, its strong supply chain capabilities, excellent organizational management and operation system have once again verified the advantages of its front warehouse system.
Supporting the efficient operation of the front-end warehouse model is the "large-scale distributed chain management capability" developed by Daily Fresh for many years. This "large-scale distributed chain management capability" refers to a set of high-sales low-loss warehousing and distribution system created by Daily Fresh using AI inventory management and data-driven, which includes front warehouse + algorithm replenishment + webmaster Joint operation of three major parts. The core of the system is algorithms and data, which relies little on people (store managers), is smarter, and has high reproducibility. Applying this system, Daily Youxian has currently controlled the loss rate at 1%, and the inventory turnover days of all commodities in the front warehouse are only 2 days. A loss of 1% means that without considering any other factors, a single item alone can produce nearly 8-10 points of advantage over the traditional format.
If Daily Youxian's second investment in July this year was the recognition of its model by the capital market, then the latest round of financing in December was the recognition of its "industrial value" by the local government.
Daily Fresh Food has developed to this day, and the pre-warehouse model led by it has become the infrastructure of new retail fresh food e-commerce. Under the pre-storage model, the life of urban residents has become more convenient and the industrial efficiency has become more efficient.
The steady development of Daily Fresh Food has itself become a part of the city's enabling infrastructure.