With the rapid development of the Internet, point redemption malls have become more and more common. Many companies have begun to realize the importance of point redemption malls in customer operations. However, it is easy to learn and do. Many companies are The single product, untimely after-sales and other issues have made the points that should have been activated by customers, and gradually become a hot potato of "remaining or not, or not,". The fundamental reason is that the company does not understand the operation of the points exchange mall. Operation is exactly the core of a good point exchange mall.
Today we come to understand the 7 major details that need to be paid attention to during the operation of the points exchange mall.
1. The rules of points
When the points exchange mall is in operation, it must first have certain rules for the points operated in it. For example, the user’s level determines what point rules he enjoys, and the number of points required for each product exchange must be clearly detailed. And explain clearly to customers, so that there will be no problems in the operation of the mall.
2. Statistics of points
During the operation of the point redemption mall, it is necessary to count the consumption of customers. There is a special system to count points. At a certain time, how many points a customer generates due to a certain service or consumption must be counted in a timely manner. It is convenient for enterprises to manage member points, and it is also convenient for customers to inquire about their own consumption.
3. Points exchange system
Points can be used to directly redeem goods, can also be used to redeem different rights and interests, and can also be used for shopping through points + cash. These are different types of points exchange systems. Enterprises should choose appropriate points according to their own operational purposes and ideas. Exchange system.
4. Types of exchangeable commodities
In reality, many customers complain that there is no product suitable for them when redeeming goods. Therefore, a good point redemption mall must increase the types of redeemable goods in the mall to meet the different needs of different customers and improve their shopping experience.
5. Points exchange customer service
During the operation of the mall, in order to improve the customer experience, it is best to equip a dedicated point redemption customer service to facilitate customers and solve any problems encountered when using points to redeem the mall.
6. Security system for points exchange
Regarding the security system of the point redemption mall, it is a problem that many companies will ignore. The point redemption mall system should set up a proprietary membership verification system to verify the identity of customers, avoid the behavior of scoring points and the loss of customer data, which will bring to the company. Negative impact.
Through the above six details, it is not difficult to see that the points exchange mall plays a very important role in the operation of the company. Once the method is right, it is not only convenient but also can better manage members and help the company retain old customers. , Develop new customers, but once they are not used well, they will enter the minefield, so companies are doing points exchange malls