"Have you achieved cherries freedom this year?"
Recently, many people's answer to this question is yes.
But I was a little shy about the reasons, not because the family was demolished, nor because the lottery won the jackpot, and there was no salary increase. The reason turned out to be that the price of the "Hermes" known as the fruit has dropped.
JJ cherries pound less than $ 30, a 50% price reduction
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"Hermes" in the name is taken down, but the recent heat can be described as the king of the search, "Cherry price cut." "Cherry was berserk" " Why did cherries become popular in China"...Frequently searched, this price is really worth it!
There is no doubt about the price reduction. Judging from the recent market conditions, the price of fresh Hema fresh food and ole imported supermarket double J cherries is only about 30 per kilogram.
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It’s even harder to say about e-commerce platforms such as JD.com, Tmall and Taobao. Some netizens say that JD.com members send cherries. This is too exaggerated. You must know that in previous years, the price of double J cherries was more than 60%. Jin can be seen everywhere.
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The "rich fruit" of the Chinese and the
picture of the "sugar orange" of the Chileans.
Cherries have been pushed to the forefront after a price drop. What are the attributes of internet celebrities that can make them lauded at every turn? Then let us analyze the road of Che Lizi's internet celebrity.
Cherries, transliterated from the English word Cherries, actually come from the same ancestor as the Chinese cherry, but because of its large size and sweet taste, it has always been loved by the Chinese. Most cherries in China come from Chile. According to data, 90% of Chilean cherries are transported to China every year.
In Chile, almost every family will plant a few cherry trees. When they want to eat, they just pick a handful and put them in their mouths, or pull a small cart, and place them in the market. It is sold for 35 yuan a catty. You read that right, it is so cheap, the "rich fruit" in your eyes is actually not as cheap as the "sugar orange".
30% by transportation, 30% by refrigeration, 30% by labor
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Actually, it is not the fruit itself that is expensive. It is the cost of various transportation, cold storage and labor. If you look at the price of 10 yuan for a cherry, then 3 yuan is transportation Fees, 3 yuan is the cost of cold storage, 3 yuan is the manual picking fee, only 1 yuan is the cost of the cherry fruit itself.
In fact, not only cherries, but most imported fruits have such a problem, "50 yuan a Japanese reticulated melon", 100 yuan a bunch of Qingwang grapes, and 40 yuan a box of Peruvian blueberries...
The melon is still that melon, the grapes are still the grapes, and the blueberries are still the blueberries. It's just that they are expensive if they are imported.
The e-commerce marketing model helps "net celebrities". The
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"A batch of foodies in China feeds 500,000 people in Chile." Every year when cherries are eaten, this sentence begins to spread wildly on the Internet. Although it is a bit exaggerated, it is enough to explain In fact, cherries are selling well in China.
"Foreign fruits emptied the money in Chinese pockets?" What about Chinese fruits? Can you empty the money in the pockets of foreigners?
In terms of domestic Internet celebrity fruits in recent years, Dandong Strawberry and Xiangshan Red Beauty are too competitive. They not only earned the attention of Chinese people, but also successfully obtained "outbound passports", allowing foreigners to issue "I WANT" Sound, even sold in Korea like Dior.
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But this degree of madness is really too weak compared to domestically.
"Is the quality not good enough?" "Is it not enough for Internet celebrities?" Neither!
You know, the reason for the explosion of Dandong strawberries in China is undoubtedly the live broadcast of Internet celebrities. Wei Ya, Sydney, Zhang Dayi... have all chanted for the Internet celebrity strawberries in the live broadcast room. The price of 28 strawberries is 128- 188 yuan, the single price is between 4.6-6.7 yuan, in terms of sales in the live broadcast room, a live broadcast can sell thousands of boxes, as many as tens of thousands of boxes, and even sell out.
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Internet celebrity live broadcast Dandong Strawberry
This is definitely not because the Chinese are rich, but the sales model of this e-commerce platform is really attractive, and offline physical sales are far behind, targeting the crowd fast, ruthless and accurate , The promotion speed is wide, fast and fierce, but looking at the packaging pictures on the platform, there is definitely a feeling that I can enter the upper class after buying it.
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How do Internet celebrities go to sea? Cross-border electricity supplier welcome challenge
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of products with a net addition to the new red property, there is a fleeting characteristics of fire or explosion in a short time, or to pray ......
From a domestic perspective, internationally, if you want this kind of fruit with internet celebrity attributes to quickly flow into foreign markets, it must be far from enough to rely on traditional sales models. Cross-border e-commerce platforms may be more worthwhile sales platforms in the future. .
From the current point of view, the sale of fruit on cross-border platforms such as Amazon and eBay is rare. Logistics and warehousing are irresistible external factors. Besides, how to open the road to cross-border e-commerce fruit? How can China's Internet celebrity fruits hollow out foreigners' pockets? In the future, can Chinese agricultural products quickly open overseas markets through live broadcast and online celebrity delivery? This is a blue ocean, but also a greater challenge.