Today, live streaming has become a mature and popular form of content e-commerce.
We can often hear that Li Jiaqi, Wei Ya, and Simba have been setting new records for sales with goods. However, the controversy over the live streaming industry has continued. While many people are optimistic, many people also hold negative views on the industry.
So, what is the future development trend of the enviable live streaming industry? The following article will give you a prospect analysis from the three aspects of "Talents", "Platforms" and "Consumption Environment" . I hope to give some help to students who want to enter the industry. Let's take a look!
The development prospects of the live broadcaster
" Unforgettable "
An important factor in live streaming is people. In the future, we can predict that there will be fewer and fewer leading influencers like Li Jiaqi. After all, most of the e-commerce live broadcasters are actually online shopping guides, with weak human settings and strong substitutability.
The top Internet celebrities we can see rely on talent and hard work, coupled with luck, to slowly come out of countless candidates.
A large number of short video masters who have mastered the supply of goods, a live room, as long as it is multi-category, buyer mode, then whether it is a store number or a master number, it is essentially a master live room. Grass-growing bloggers transform into e-commerce anchors the fastest, and fans have their own purchase attributes.
Incubating Internet celebrities, from selecting talents to making popular content, in fact, the basic ideas are very clear, and there are just a few tricks over and over again. It is not difficult to achieve the waist and break millions of fans; as for the chest, the platform must push you. A handful; to be the head, you have to catch up with the annual big wind, to be the super head, it can be said that it is impossible to meet.
The development trend of live broadcast platforms
"Social + Shopping Environment"
The homogeneity trend of Internet celebrity brands is becoming more and more obvious. Nowadays, the products that appear in the live broadcast rooms of top Internet celebrities such as Li Jiaqi and Wei Ya are often taken over and over by other head and waist celebrities in the next few days.
In the case of uncertain economic prospects and weak overall consumption, brand owners are of course more willing to spend marketing expenses on a very small number of proven top influencers. At this stage, live broadcast e-commerce is really difficult to help brands premium, and more is to complete efficient sales conversion.
However, in the future, with more live broadcast content, more diverse scenes, and more new products, it is inevitable to help brands increase their prices and increase their popularity. The current trend is: "shopping environment" has become "social + shopping environment". Unless a platform has control of traffic, internet celebrities and sources of goods at the same time, it can earn the most benefits from the actions of internet celebrities carrying goods.
The development trend of the consumer environment
"Highly uplifting"
With the advent of the 5G era, shopping in commercial street supermarkets is the most efficient offline, and online shopping is Taobao Jingdong Pinduoduo, but it is possible that in the next era, the efficiency is high enough to open any app to shop, regardless of the scene. If you can search for related products, cloud stores will become popular.
We can imagine that the early impact of 5G on live broadcast is: multi-scene switching, high-definition zoom; mid-term: multi-intelligent terminal switching, makeup try-on; later period: immersive virtual shopping.
Live streaming is now in the turbulent period. Even in the next five years, it will be a golden period for its rapid development, so its development trend must be high and upward.
Among them, we can also roughly predict that it will be more and more difficult for people who live broadcast to bring goods to find new people. After all, as the Matthew effect comes into play, the vast majority of good product resources can only be controlled by a very few heads. The net celebrity body.
In the past, companies spent money on advertising on TV, but now they are playing marketing on new media platforms. The popularity of live streaming has made short video e-commerce live broadcast talents more sought-after. According to online survey data, short video live broadcast recruitment demand has increased by 1.3 times year-on-year. It can be seen that short video e-commerce live broadcast is becoming more and more competitive Strong profession.
The "New Media + Short Video Live Operation" course of Chuanzhi Education includes 5 stages including new media operation, short video operation, short video live operation, community operation, and event planning and operation interpretation.
The main content of short video e-commerce live broadcast:
The basic understanding of e-commerce live broadcast, the construction and configuration of the live broadcast room that e-commerce merchants want, from start to end, overcome the three core links of e-commerce live broadcast, e-commerce live broadcast routines-event operation, e-commerce live broadcast operation strategy, open The gap between rookies, e-commerce anchor training secrets, common skills of e-commerce merchants: live monetization conversion, e-commerce live broadcast data operation, e-commerce live broadcast staffing, you ask me to answer: specialize in e-commerce live broadcast difficult problems, e-commerce live broadcast actual combat Tips: From interview, entry to self-improvement.
power enhanced:
Involved tools:
The course content covers new media + short video live broadcast operation strategies in 18 industries including catering, beauty, medical care, insurance, education, home improvement, automobiles, real estate, technology, apparel, beauty, maternal and child.
This set of courses is not only suitable for workers who want to switch to new media + short video live broadcast industry with zero basics, but also suitable for entrepreneurs who have no money or resources and want to complete the "first pot of gold" through short video live broadcast, of course. Suitable for students who want to rely on new media + short video live broadcasts to do their side jobs.
The explosive power of live streaming is obvious to all. It doesn't matter how long the live streaming will last, the important thing is that you can play! Interested students, come to Chuanzhi Education to learn new media + short video live broadcast, to help you achieve the curve of life overtaking! The Internet is always changing, keeping up with every wind.