BI's position
In the actual BI application process, many companies have only a rudimentary concept of data analysis, and it is often difficult for business personnel to understand their own data analysis needs. This results in a lot of BI requirements research in the communication link with business personnel, and business personnel are difficult to clarify the needs, which makes BI reduced to a report software or implemented in the form of business software.
BI software is not a business system, BI software should exist in the form of a tool. Just like Excel, Excel does not have any business functions, but you can use Excel to complete business tasks, analyze data, and transfer data. Similarly, BI software should also be in this position, rather than becoming a business software.
Business intelligence BI technology is a cash technology that can help companies quickly complete information collection and analysis. It contains all simple queries and reports, online analysis and processing, and data drilling and mining tools in the decision-making process. With the help of the core technology of business intelligence and the massive data accumulated in the enterprise over a long period of time, the role of business intelligence solutions in business operations is mainly manifested in four aspects. Here are some examples of BI software Smartbi to help you understand:
Enterprise BI application solution-customer classification and characteristic analysis
According to the customer’s large number of consumption records and customer file data over the years, classify customers, and analyze each type of customer’s consumption ability, consumption habits, consumption cycle, demand tendency, and credibility to determine which type of customer brings the most to the company Profit, which type of customer only brings the least profit to the enterprise while demanding the most return, and then provides different services and discounts for different types of customers.
Example picture: Smartbi sand table transaction opportunity board
Enterprise BI application solution-marketing strategy analysis.
Use data warehouse technology to realize the simulation of marketing on the model. The simulation results will prompt whether the established marketing strategy is suitable. The enterprise can adjust and optimize its marketing strategy accordingly. Make it the greatest success.
Example picture: Smartbi group customer portrait
Enterprise BI application solution-operating cost and income analysis
to perform cost accounting for various types of economic activities, compare possible business income and the balance of income and expenditure before various expenses, analyze the curve of economic activities, and obtain corresponding improvement measures. Thereby reducing costs, reducing expenses, and increasing revenue.
Example picture: Smartbi financial leadership cockpit
Enterprise BI application solution——behavior analysis and prevention
Using online analysis and data mining technology, after summarizing the internal laws of various fraud and arrears behavior, supervise a set of fraud and arrears behavior rule base on the basis of data warehouse , You can early warn all kinds of fraudulent fees and arrears in time, and minimize corporate losses.
Example picture: Smartbi customer churn prediction
In the future, BI will integrate the essence of collaboration, intelligence, portals, wireless, etc., and become increasingly economical, simple and efficient, and will continue to bloom "new flowers" and glow with charming brilliance. Modern BI tools, such as Smartbi, provide a clear path through simplicity and ease of use. They have created a working environment in which not only everyone is responsible, they can also make near-real-time adjustments to achieve their goals.