Research reveals how Oral B iO electric toothbrushes become the first line of defense against gum disease at home
Cincinnati--(BUSINESS WIRE)--In this period when many things feel beyond control, people begin to evaluate their health and seek ways to create meaningful positive impact in the comfort of their homes.
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At this year’s 2021 Consumer Electronics Show (CES), Oral B promised to provide support for the most inconspicuous daily habits, such as the use of electric toothbrushes, and through its first virtual experience, to create the most beneficial to individuals, families and Positive impact on the health of the planet.
The virtual experience is provided through P&G's LifeLab Everyday virtual platform, focusing on Oral B's most innovative toothbrush-iO. This toothbrush has been re-conceived and designed from the inside out. Compared with ordinary toothbrushes, its ability to remove plaque has been improved by 100%.
- The unique round brush head inspired by the dentist is designed to wrap each tooth with its micro-vibrating bristles and then go deep below the gum line, allowing you to get a professional cleaning experience every day.
- The industry's first dual-mode intelligent pressure sensor that provides positive feedback on brushing can identify and guide users to brush their teeth in the best pressure range, thereby protecting gums and enamel.
- The linear magnetic drive system can provide continuous controlled movement from the handle to the brush head, and make the brushing experience more enjoyable through gentle micro-vibration, so as to efficiently transfer more energy directly to the ends of the bristles.
- The intuitive interface provided by the smart display with a personalized brushing mode can provide guidance and encouragement throughout the brushing process. It has up to 7 brushing modes to provide you with a highly personalized experience.
All of this can be tracked by artificial intelligence through the Oral B iO application. Thanks to artificial intelligence technology with tens of thousands of tooth brushing records, the application can provide real-time personal tracking and guidance services. The Oral B iO electric toothbrush has a simple and intuitive user interface, which can guide consumers through a two-minute brushing process equipped with 3D tooth tracking to ensure that users can get a professional tooth cleaning experience every time.
Recently, Oral B collaborated with Scientific American to further explore and understand new research and innovations that subvert our understanding of the association between oral hygiene and overall health.
"Scientific American" vice president and publisher Jeremy A. Abbate explained: "More than 700 studies have confirmed the idea that people can improve their overall health through the simple steps of good oral hygiene. Gum disease is an oral trend. Our warning: More serious problems may be coming. Therefore, we need to pay attention to these early warnings."
These warning signs may be as small as bleeding gums or missing teeth, but these problems can lead to more serious conditions, such as increased pregnancy complications, cognitive loss, and more than double the risk of cardiovascular disease and diabetes.
In clinical tests, the Oral B iO toothbrush provides a deeper level of cleaning for teeth and gums, allowing users to easily and effectively maintain oral hygiene. Oral B iO toothbrush users have got the following experience:
- Compared with a manual toothbrush, the health of the gums has improved by 100% in just one week
- Compared with a manual toothbrush, the removal rate of plaque on the gum line is increased by 6 times
- 83% of gingivitis patients' gums change from unhealthy to healthy within 8 weeks
Lisa Ernst, Senior Vice President of R&D for Oral Care, said: “As a strong first line of defense, Oral B electric toothbrushes can proactively prevent the risks associated with gum disease. With Oral B iO toothbrushes, we serve consumers It provides the ability to control their family’s health at home, which helps prevent and reduce periodontitis and keep the gums in their best condition."
In addition, P&G’s LifeLab Everyday will launch the P&G oral care department’s latest sustainability commitment, which aims to promote healthy oral care habits to improve people’s health while reducing the impact on the planet. Healthy habits that are good for the environment mean that in this world, everyone will respect our planet and its natural resources through the following measures:
- Turn off the tap while brushing your teeth
- Packaging and product recycling
- Unplug the charger when the toothbrush is idle.
For more information about Oral B iO, please visit oralb.com .
About Oral B
Oral B® is a global leader in the toothbrush market with a scale of over US$5 billion. This P&G brand covers manual and electric toothbrushes, oral irrigators and various interdental products such as dental floss for children and adults.
About Procter & Gamble
Procter & Gamble serves consumers worldwide. The company has one of the strongest trustworthy portfolios of high-quality leading brands. These brands include: Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lanno ®(Lenor®), Olay®(Olay®), Oral-B®(Oral-B®), Pampers®(Pampers®), Pantene®(Pantene®), SK-II®, Tide®( Tide®), Vicks® and Whisper® (Whisper®). The Procter & Gamble brand has business units in approximately 70 countries around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands. To browse other P&G news, please visit www.pg.com/news .
About P&G LifeLab Everyday :
P&G LifeLab Everyday is a brand-new virtual platform that explains how P&G’s innovation changes the consumer experience, and how the progress brought about by innovation creates a better future for our society and planet. The platform incorporates robust consumer insights and breakthrough science inspired by people’s lives, work and entertainment.