2020 is the year of opportunities for China's SaaS vertical offline industry. Alipay launched digital operations and WeChat launched smart digital operations to help China's 40 million merchants digitally transform. The next golden decade of smart digital management is about to begin. Unlike previous SaaS products such as Weimob and Youzan, their user groups are mainly online companies. Smart digital operations are mainly based on offline small and micro entity merchants.
Even though there are many products in the SaaS industry, an epidemic has changed the SaaS industry. The country vigorously calls on all market players to digitally transform and upgrade. Alipay also launched digital operations and provided subsidy policies for payment operators. WeChat also upgraded smart operations from 2.0 to 3.0 and also rewarded service providers. The smart digital business industry, which belongs to the same SaaS category, has been pushed to the forefront. Ant Financial CEO Hu Xiaoming also announced that in the next three years, he will join hands with 50,000 service providers to help 40 million merchants complete digital transformation. Create a "new digital infrastructure" for the next ten years. On July 15, 2020, 13 ministries and commissions even issued a joint document requesting all localities to advance the process of digital transformation.
The previous SaaS was still in the 3.0 era. Then with the advent of the smart digital business industry. It goes without saying. SAAS has been upgraded to the 4.0 era. Whoever seizes the smart digital business market first will be the dominant player in the SaaS industry in the future. Recently, the saas industry has broken out another dark horse. The listing of the Weihuo Smart Digital Management System (wei.gg) under Wenzhou Zhuanbang Information Technology Co., Ltd. has aroused strong responses throughout the traditional saas industry. What's interesting is that the company is a domestic head aggregation payment service provider, and the common "online payment" cash register in the streets is the company's product. Data shows that the company has nearly a million offline merchant resources. Compared with the number of users, it surpasses all current SaaS brands. If nearly a million merchants are all upgraded to digital operations. The entire SaaS industry will change.
Different from the traditional SAAS industry, the Wihuo Smart Digital Management System is a professional SaaS product developed based on the open capabilities of Alipay's digital operations and the open capabilities of WeChat's smart operations. At present, the Wihuo Smart Digital Management System is fully representative in the entire smart digital management industry. Traditional SAAS mostly uses H5 and official account capabilities as carriers. But smart digital management uses IOT applets as the carrier. We all know that the profit model of traditional SAAS products is selling products and trading profits. The price is high. It is difficult for small and micro merchants to accept it. Therefore, its customer source is basically enterprises. Smart digital operation is the two giants who are jointly seizing the market share of merchants' digital transformation and upgrading. Therefore, it can not only generate benefits in products and transactions, but also get active rewards, coupon verification rewards, pen single rewards, etc. on official mini programs. Traditional SAAS cannot get these rewards. From a side perspective, even if smart digital business products are freely available to merchants, there is still huge room for profit. The ten-year golden period of smart digital management has begun, and the battle for the real dominance of the SAAS industry has actually just begun.