Whether it’s Alipay’s digital operation, WeChat’s smart operation, or the merged smart digital operation, these keywords have appeared more and more this year, and many people have been confused. What are you talking about?
In fact, these keywords all mean the same thing, and a signal that it reflects is that both cities and enterprises will undergo digital transformation and create a life form with digital capabilities.
The digital age has been fully opened!
On July 5, 2019, at the "2019 China Digital Enterprise Summit", Hu Chenjie, Vice President of Alibaba and Dean of Alibaba CIO Academy, published the theme of "From Informatization to Digitalization" in the "Digital Enterprise Cases and Practices" forum The speech mentioned:
Today we are going through a very great stage, which is the digitalization of the physical world, and at the same time feedback from the digital world back to the physical world.
Regarding the explanation of digitization, Alibaba advocates "all business digitization, all data businessization", they believe that digitization "is a process from business to data, and then back to business."
So, how exactly does digitization land and apply to all aspects of our life and production?
A long time ago, we always talked about smart manufacturing, industrial Internet, digital twins, etc. In fact, many times we were expressing a vision and goal. People gradually become tired or accept it, and they begin to realize that it takes a process to achieve the above goals, so now they are all beginning to mention digital transformation, and the core purpose is to be able to land.
Digital transformation emphasizes business-driven, that is, the integration of digital technology and business
Digital transformation is first of all business-driven, and must be incorporated into business scenarios to integrate technology and business. It is used by enterprises rather than slaves to technology.
The foundation of digital transformation is the digitization and standardization of business processes.
In the actual operation, the digitization and standardization of the business process should be done first. Data-driven or data flow is actually the execution content of the business chain or business network. Without a business process, it is just like nothing is left behind.
Digital transformation is an opportunity to promote new business models and operating methods.
Digital transformation should be deeply integrated with business, and it is a change of business model and business operation. For example, companies can explore whether to change the original model of separation of plans and assets into an integrated approach.
Digital transformation should pay more attention to business, especially certain business priorities.
For companies, in fact, they should consider their own business goals. What they want to improve or improve through digital transformation may ultimately come down to nothing more than quality, cost, efficiency, and delivery time. .
Moreover, different companies have different focus on their competitive advantages, and their focus is also different. They should focus on a certain aspect or several aspects for in-depth improvement and condensing.
Under the new crown epidemic in 2020, the service industry has spawned huge digital demands. The online production and life has become the consensus of all walks of life. More and more businesses have seen the value that smart digital operations bring to themselves, and they have begun to see them. Plan for the next year to seek new development and new partners in smart digital management.
Many companies have gradually realized that to realize smart digital operations, it is not enough to rely on themselves. They need to rely on smart digital management systems or tools, and rely on Alipay or WeChat payment service providers to work together.
In 2020, smart operation has gradually become a trend for merchants in all walks of life to tap potential value. The positioning of service provider ecological partners has also changed from "payment service provider" to "operating service provider". The WeChat payment team has also announced the change from "basic payment service". "Turn to "smart management."
Through a variety of online and offline channels (such as WeChat Moments traffic and offline store traffic), using "vouchers" as the connecting medium, a marketing tool that helps merchants further tap potential value, and gives merchants and service provider ecosystem partners traffic and entrance , Tools and corresponding landing plans to help them tap and connect more potential customers.
In 2021, smart digital operations will play a greater role.
As the ISV system service provider of WeChat Alipay, "NetPay" has been focusing on system development, keeping up with the pace of Alipay and WeChat, and providing system construction services for enterprises in need. And has always adhered to the "openness, co-construction, and win-win" smart business cooperation model. In the future, we will share resources, content, and technology more vigorously, and hope that there will be more service provider ecological partners and entrepreneurs from all walks of life. Join the ranks of smart management and jointly establish a new regional marketing ecology to achieve a win-win situation.