As the Internet and smart phones continue to penetrate into our lives, increasingly complex information floods our lives like a tide. After all kinds of information flooded into our lives, how to distinguish useful information from this mess of information has become the most urgent need of people.
In addition, the thirst for knowledge has become the most common phenomenon among contemporary young people. As the current pace of life continues to accelerate, the intensity of social competition has also intensified. In such a fiercely competitive environment, people's demand for more knowledge is increasing. Therefore, the huge demand and desire have become a booster to promote the development of the online knowledge question and answer industry.
Nowadays, the field of knowledge payment is also crowded with big players, and the track is gradually crowded, and many vertical businesses are even subdivided. The attractive features of paying for knowledge are as follows. Fans are willing to pay for paid knowledge content.
1. High-quality article content 2. Audio knowledge product 3. Video knowledge content 4. Knowledge Q&A 5. Paid community
Paying for knowledge has a wider audience and is not a false proposition. And this is why payment for knowledge has become so popular before.
Content: the basis for determining product value
The content basically determines the value of a paid-for-knowledge product and also determines the willingness of consumers to pay. In terms of types, the content of existing paid knowledge products is mainly divided into two types.
One is knowledge in the traditional sense, and the other is general knowledge in the fields of speech, emotion, workplace, health and wellness.
For the user, which product will be paid for depends on which type of product will bring greater value to him/her. In reality, there are only a few consumers who need professional knowledge, and more people need knowledge that is easy to absorb and can be applied to real life.