Summarize in one sentence how the seller’s products can rank high:
First, your products should be described truthfully and the information should be complete and accurate. Second, your products are very relevant to the buyer’s search or category browsing needs. On this basis, we will Comprehensively considering the conversion ability of the product and the seller’s past service performance, the product conversion is good, and the seller’s good service will be ranked first, but if there is related search cheating, it will greatly affect the ranking of your products and even no chance of ranking. .
Below, we introduce in detail several factors that affect search ranking:
Product ranking is one of the important factors that affect product exposure. There are many factors for search ranking, which can be summarized in the following five categories:
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Product description quality
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The relevance of products and buyers' search needs
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Commodity transaction conversion ability
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Seller's service capabilities
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Search for cheating
Professional AliExpress official certified operation service provider VX--kjdschen, helps you want to do AliExpress, but does not have a professional team to provide one-stop operation services. Merchants only need to be responsible for delivery and after-sales.
(1) Information description quality of the product
Truthful description of product information
This is the most basic requirement. What kind of products you are selling must be truthfully and accurately told to buyers when describing the products to help buyers make purchase decisions quickly. Disputes caused by false descriptions will seriously affect your ranking and even the penalties of platform network regulations.
Product description information is as accurate and complete as possible
The title, release category, attributes, pictures, and detailed description of the product are very important for buyers to make purchase decisions quickly, and must be filled in accurately and in detail.
1. The title is a very critical factor in the search. The seller must clearly describe the name, model, and key features and characteristics of the product in the title, so that buyers can clearly know what you are selling at a glance. So as to attract to enter the details page for further review.
2. The selection of the publishing category must be accurate, and you must not put your products in unrelated categories. Not only the chance of buyers finding it is relatively small, but the serious situation will be punished by the platform.
3. Fill in the attributes of the product as complete and accurate as possible, because these attributes will help buyers quickly determine if your product is what they want.
The main picture of the product is an indispensable part of the product. Buyers prefer high-quality, multi-angle pictures taken in kind, because these can help them understand your product clearly and make purchasing decisions.
4. The detailed information must be true and accurate. It is best to introduce the functions, capabilities, quality and advantages of your products to buyers with pictures and texts to help buyers understand quickly. Goods pictures are taken in kind, and the beautiful, clean, and generous page layout design will attract buyers' attention and increase your chances of commodity transactions.
With high-quality picture display
We encourage sellers to take physical photos of the products they sell. When displaying, they can display multiple angles and key details. The pictures are clear and beautiful. These will help buyers quickly understand your products and make purchases. Judgment.
We strictly prohibit the theft of pictures of other sellers, because doing so will not only make buyers doubt your integrity, but will also be severely punished by the platform. If your picture is stolen by other sellers, please contact the platform directly to make a complaint. We have a dedicated person responsible for accepting and severely penalizing the seller who steals the picture.
(2) The relevance of products and buyers' search needs
Relevance is a very complex algorithm in search engine technology. Simply put, it is to determine the degree of relevance of your product to the buyer’s actual needs when the buyer enters the keyword search and category browsing. The more relevant the product , The higher the ranking.
When we judge the relevance, we mainly consider the title of your product, and then we will consider the choice of publishing category, the filling of product attributes, and the detailed description of your product.
The following suggestions will help you gain more exposure opportunities:
1. The description of the title is the most important, a true and accurate general description of your product, in line with the grammatical habits of overseas buyers, no typos and grammatical errors, please do not The same description, buyers also have aesthetic fatigue.
2. Remember to avoid keyword stuffing in the title. For example, title keyword stuffing like "mp3, mp3 player, music mp3 player" will not help you improve your ranking, but will be punished by search power reduction.
3. Avoid false descriptions in the title. For example, the product sold by the seller is MP3, but in order to gain more exposure, fill in a description similar to "MP4/MP5" in the title. We have algorithms to monitor such cheating products. At the same time, false descriptions will also affect the conversion of your products, and the gains outweigh the losses.
4. The selection of product release categories must be accurate. The correct category selection will help buyers quickly locate your products through category browsing or category screening. Wrong placement of categories will affect exposure opportunities and may be affected by the platform. Penalty.
5. Fill in the attributes of the product completely and accurately, and the detailed description is true and accurate, which helps buyers to quickly locate your product through keyword search and attribute screening.
(3) Commodity transaction conversion ability
We value the ability of commodity transaction conversion. A commodity that meets the needs of overseas buyers, has a reasonable price/freight setting, and has guaranteed after-sales service is what buyers want. We will comprehensively observe the number of times a product is exposed and how many transactions are ultimately promoted to measure the transaction conversion ability of a product. High conversion means high buyer demand and market competitive advantage, so that the ranking will be higher, and the ranking of products with low conversion will depend on the ranking. Later, there was no chance of exposure, and it was gradually eliminated by the market.
The accumulated transactions and praise of a product help buyers make purchase decisions quickly and will rank first. If a product buyer's evaluation is not good, it will seriously affect the ranking of the product.
(4) The service ability of the seller
In addition to the quality of the product itself, the seller's service capability is the most direct factor that affects the buyer's purchasing experience. We hope that the seller and the platform can work together to provide the best quality service to our buyers.
In search rankings, we will attach great importance to the service capabilities of sellers. Sellers who can provide high-quality services will be ranked higher. Sellers with poor service capabilities and serious buyer complaints will be punished by ranking severely behind or even not participating in the ranking. May be punished by the platform network regulations.
(5) The situation of search cheating For the situation
of search cheating to obtain exposure opportunities and high rankings, the platform will gradually improve in the follow-up and increase the cleanup and crackdown. It will also provide sellers with a level playing field and guarantee the search experience of our buyers. At this point, the platform has a clear direction, firm confidence, and will never be soft in handling. Please sellers and friends to work with the platform to maintain a fair and orderly market environment.
For search cheating, we will conduct daily monitoring and processing to clean up cheating products in a timely manner. The processing methods include products that are ranked low, products do not participate in rankings, or hide the products. For sellers who cheat serious or repeat offenders, we will Penalties for the store’s overall ranking low or not participating in the ranking within a certain period of time, especially serious ones, even closing the account and performing a refund.
Professional AliExpress official certified operation service provider VX--kjdschen, helps you want to do AliExpress, but does not have a professional team to provide one-stop operation services. Merchants only need to be responsible for delivery and after-sales.