Why do large-scale e-commerce activities mostly start at 0:00? What is the picture?

I have never understood why some large-scale e-commerce activities like to start at zero, such as Taobao and Jingdong.

Isn't the consumer sleepy?

It's not worth staying up late to stalk the wool.

Why not set it at 10 or 11 o'clock during the day, or 8 or 9 o'clock in the evening?

The business team stayed up all night and the consumers stayed up all night, what on earth?

Is it a psychological warfare?

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Origin blog.csdn.net/X8i0Bev/article/details/109192433