What kind of activities does a coconut chicken hot pot restaurant use to make customers go there again and again? Give it away, don’t the store lose money?
There is a coconut chicken hot pot restaurant with a blue and white decoration style, with gilt British plates, which makes people feel relaxed and comfortable when they enter. As soon as you step in, a feeling of blending into nature emerges spontaneously, and the theme of this restaurant is to return to nature.
Coconut is the fruit of the coconut tree. Its juice is as clear as water, sweet as honey, crystal clear, cool and thirst quenching; coconut juice has a unique flavor, not only the taste of water chestnuts, but also the sweetness of coconut, which can quench thirst and heat, promote fluid and diuresis The effect is mostly used to treat heat diseases such as heatstroke or high fever; the chicks in the dishes are smooth but not dry, with coconut milk and coconut meat, the meat is delicious, the coconut flavor is fragrant, the soup is refreshing, the tonic is clear, and the flavor is unique , A total of qi, nourishing body fluid, clearing away heat and replenishing deficiencies; suitable for aging, fatigue, fatigue, thirst and other diseases.
Coconut chicken has been famous for hundreds of years. The white skin is tender, with less fat, crispy skin, tender and slippery meat. The taste is very smooth, the meat is tender, the skin is thin and the bones are crisp, the fragrance is very strong, and the fat is not fat. greasy.
This store uses signature flagship products for drainage, and the effect is very good. See how they did it:
1. Eat for free and give gifts! (Four times the recharge level consumption)
We have mentioned in the talk about business model, drainage products! And the drainage products identified by this store are obvious, and the main signature: coconut chicken!
The activity this store does is exactly the free eating activity of coconut chicken!
First of all, coconut chicken buys half a chicken and sends half a chicken, and uses bait to attract customers. After you spend here, add more than 4 times the amount of the meal fee on your membership card, and you can get free when you eat, and you will also be given two custom-made coconuts, which can be carried away!
For example, if you spend 250 this time, and then you recharge 1000 yuan, this 250 is waived, and your membership card still has 1000 yuan consumption.
And as long as the top up is 500 yuan, not only is the meal free, but you also get an aromatherapy pillow worth 168 yuan, plus two custom-made coconuts in the store, which can be used as a decoration after drinking. If you recharge more than 1,000 yuan, not only the meal is free, but also a Bosideng high-end silk air-conditioning quilt worth 1,980 yuan.
For users, the meal is free, and there are gifts. For example, if you pay 1,000 yuan, you will also get a 1980 brand air-conditioning quilt. In fact, everyone knows the actual price of this silk air-conditioning quilt. This is worth 1980. Oh, why is this product?
If you usually pay attention, why are many companies holding events and annual meetings, all of which are similar products, because this kind of product first has brand awareness, and second, it has high value and very low actual cost.
So, everyone understands, there are conditions to eat for free, but for such a good environment, such a delicious coconut chicken, it is easy for these users to make a few hundred. You think, you can buy 500 yuan for free as a meal, and there are gifts to get, the key is that there are hundreds of yuan in my membership card.
But how does this make the business make money? This must be a loss for the business and the customer to make a profit. How can they make a profit?
1. Bait
Whether your activity can detonate, the key is whether the temptation you give is big or not, that is, your bait product. This bait product plays a vital role. One pot of coconut chicken is 98, buy half and get half free, which is equivalent to half price, 50, which is exactly the cost. (Contains four coconuts as the bottom of the pot)
Recharge four times the amount to get the order free, which is equivalent to a 25% discount. Everyone who makes catering knows that even a 25% discount is profitable!
Aromatherapy pillow, the tag price is 168, and the cost price is only 20. We also promoted the brand, and we can follow up and cooperate in the future!
Custom-made coconuts are made in the store. For northerners, the carvings of this kind of coconuts are rarer than those in the south, and the appearance is good. Most people are willing to put them at home. The cost is 20.
The cost of a silk quilt is 150 pieces. This cost is higher, but if you can lock in customers who directly charge 1,000, do you still need to worry about future consumption? Small profits but quick turnover, it is always good for customers to come to the store!
In this way, the cost of gifts is not high, and they are all within the profitable range! Therefore, the merchant absolutely did not make a loss-making business, and made customers feel that although coconut chicken is relatively expensive, it is still cheap to recharge like this!
2. Gifts
Among the gifts are custom-made coconuts, which can be used as ornaments after drinking with the tube, and such special ornaments can make customers more likely to think of this store! This greatly improves the arrival rate!
Therefore, the more popular way to play now is to charge the card. By presenting products that make you feel valued, you can attract you to charge the card. The charge card can not only lock the user, but also get cash flow. Your money is in my hands. Come whenever you like, take the money first and then serve you, not afraid of no customers.
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