According to the "2020 H1 China Education Industry Advertiser Marketing Strategy Research Report" released by iResearch, the market launch cost of online education has been rising steadily in recent times. For the newly emerging online education, how to acquire customers at low cost has become a very important issue. Among them, adding Renren's distribution model to the source code of the live education platform has become a good choice.
1. What exactly is Renren distribution in the source code of the live education platform?
In fact, the origin of everyone's distribution in online education is social e-commerce, which is a model of making money from distributing products. There are three important roles in the core relationship link:
1. Platform side: responsible for convening distributors and docking products.
2. Distributor: Participate in product sales on the platform and obtain profits.
3. Product side: the person who provides the product.
Social e-commerce is a more advanced form of early micro business. It is compliant, instrumentalized, and company based on the micro business model. The core is to use the social relationship chain of general users to help product parties sell products to ordinary users. Obtaining benefits is a typical case of organizational relationship transformation.
Then the form of distribution for everyone on the live education platform is still the same, that is, a company initiates a social distribution education brand recommended by education under a certain name. The education distribution platform is responsible for recruiting education brand parties and distributors, and the distributors recruit more for the distribution platform. With more high-quality course distributors, education companies get more experience users with low customer unit prices on the distribution platform. Because the transaction chain is directly opened up, distributors directly gain benefits, and education companies get lower-cost experience customers.
1. Platform party: responsible for convening distributors to connect with educational products;
2. Distributors: participating in the sales of products on the platform to obtain profits
3. Educational enterprises: those who provide educational products
2. In addition to the changes in the operation method, you can also add marketing functions to the source code.
Of course, the marketing functions of the editor here are not limited to the distribution for everyone, but they will provide more help for the distribution for everyone. The general summary is as follows:
Coupon: Set a discount coupon for purchasing courses and becoming a member to increase the conversion rate of users' payment.
Redemption code: Set up redemption codes for courses, members, content columns, etc., to enhance users' purchasing intentions.
Group activities: multi-person group purchase classes, old students and new students, students can get more course discounts and additional rewards.
Poster sharing: Students purchase courses, share course posters with friends, and get commissions for registration after successful new recruitment.
Time-limited discounts: Set a preferential time period for courses, create an atmosphere of promotional activities, and accelerate students' purchase decisions.
Membership system: diversified membership system and set membership levels to meet the consumption needs of different student groups.
Points credit: You can use cash to earn points by punching cards in class and purchasing courses, which can motivate students to continue spending.
Everyone distribution: students share live courses or promotional activities, gain new users while earning distribution commissions.
The above is the explanation of Renren's distribution in the source code of the live education platform, as well as the realization ideas, and I hope to inspire readers.