With the rapid development and popularization of mobile payment, if ATMs are not transformed and upgraded in time to meet the needs of users' new payment scenarios, they may really be marginalized.
People’s common bank automated teller machines are actually divided into two categories. One is the teller machine that mainly provides cash withdrawal functions, referred to as ATM; the other is the teller machine that provides both deposit and withdrawal functions, referred to as CRS, but is often collectively referred to as ATM. .
At present, bank ATMs mainly provide five types of services: deposits, withdrawals, transfers, balance inquiries and password modification. Among them, there is a limit for withdrawals, that is, a single card has a maximum limit of 20,000 per day. If inter-bank withdrawals in different places, a certain percentage of handling fees will be charged according to the number and amount; although deposits basically have no limit, the biggest drawback is that inter-bank deposits cannot be made; There is only a limit of 50,000, and there is a handling fee for inter-bank; as for the balance check, many official accounts can do it now, changing the password is actually a small problem, and the utilization rate is very low. There are also many bank ATMs that do not support withdrawals from passbooks or certificates of deposit, and purchase of wealth management products. It can be seen that the bank ATM itself has many unsatisfactory features. Before the advent of mobile payment, people often use it as a last resort.
After entering this century, especially after recent years of development, the third-party payment tool represented by WeChat Alipay has provided people with great payment convenience. From salary payment to bank card, people's daily sporadic expenses can be paid by scanning the code. A single transfer line of 20,000 to 50,000 can meet the daily needs of many people, and large expenditures for buying a house and a car can be credit card transactions; and WeChat and Alipay have opened up financial management functions such as Lingqiantong, Licaitong and Yu'ebao. You can make deposits or purchase funds, gold and silver and wealth management products. In other words, from salary payment to consumption or investment and financial management, almost no cash is involved in the entire closed loop, so for the vast majority of young and middle-aged people, there is no need to go to the bank, let alone ATM.
At the same time, under the pressure of new third-party payment forces such as WeChat Alipay, banks have also begun to invest heavily in financial technology equipment, such as expanding mobile banking online banking functions, migrating many offline businesses to online, setting up online direct banking or interacting The strategic cooperation of the gold platform and the deployment and application of super teller machines are also responding to the market demand for non-cash automatic payments.
This year, the situation is even more severe for ATM manufacturers and operators. Statistics show that as of the second quarter, there were 1,052,100 ATM machines in my country, a decrease of more than 40,000 units from the beginning of the year. The central bank’s second-quarter payment market report data shows that mobile payment transactions have grown rapidly. Among them, the number of mobile payments by banking financial institutions increased by 26.99% year-on-year, and the number of mobile payments by non-bank institutions increased by 14.48. Another data shows that a single ATM once cost about 500,000 yuan, but now it is less than 50,000 yuan, which shows that sales have reached a bottleneck. The abolition of ATMs of the banking financial institutions and the rapid and continuous slowdown in the delivery have caused headaches for ATM production and distributors.
Facing the embarrassing situation that the elderly cannot use it and the young do not want to use it, it is foreseeable that if ATMs still want to have a place in the payment market, they must transform and upgrade in time, focus on the trend of non-cash payment, and expand more grounded atmosphere. Function, avoid chicken ribs, otherwise it will be marginalized sooner or later.