Many companies have struggled to build their own independent mall system platform, do not know how to operate their own malls, lack experience in the market, and cannot accurately use their advertising budgets electronically. There is no pageviews and no transactions, which is very distressing! Today, the editor will talk about how to do a good job in the operation of the independent B2C mall system and how to do a good job in the operation of the independent B2C mall system to bring conversions and transactions?
1. Promote the product competitiveness of omni-channel retail
The products in the independent B2C mall system are directly displayed to users by product maps and product details pages. Unlike traditional retail stores, users cannot touch the products and can only understand the products by the product images in front of their mobile phones or computers. Therefore, if you want your products to be competitive, the product details page should not be sloppy. It is best to package your products with original designs. Because the original design can make users feel fresh and different, thus driving product sales.
2. Optimize a single product
Determine a major product category, and use mall theme activities to promote such products. Refine single-type products. Mainly start from these three aspects: one is to use the mall article system to provide detailed product information, as long as there are users searching for such product-related information, your mall must have and the information you provide must satisfy users; the second is The product display page leaves pictures or text that proves the product's competitiveness. For example, the price, quality, credibility, characteristics, etc. of the product must be clear, concise and clear in the picture; third, the promotion must be in place, with more soft texts or advertisements around the product.
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3. Turn customers into repeat customers and increase the second purchase rate
What is the ideal state that is the most pursued in a shopping mall? The editor believes that keeping customers looking back is the greatest pursuit and gain. After all, the cost of maintaining regular customers is much smaller than developing new customers, but how to turn customers into repeat customers? First, we can classify customers and analyze the possible reasons why they no longer come to the store. Find out any detail that makes customers dissatisfied, and if you can fix it today, don't delay it until tomorrow. If the injury is difficult to overcome, clearly inform the customer that it can be compensated with a more considerate service, or strengthened in other ways.
Four, effective publicity, appropriate publishing of soft articles
For the independent B2C shopping mall system to develop better, advertising is necessary, and it needs to be gradually increased. If the natural ranking of the mall is not good, the content and external links need to be strengthened, and the creation of soft articles should be strengthened. At the same time, consider Baidu search ads and Tencent ads. Website adverts can play a good role in publicity and sales, but don't rely too much on SEO.
5. Don't rush to expand to build platform advantage is more important
The advantage of an independent B2C mall platform cannot be established by advertising alone. It needs to start from the most basic.
It's time for the mall operations to pick up. Don't rush to expand. The mall platform doesn't have more product categories than any mall, the better it develops. Unless you have unique advantages in channel, price, quality, etc., you must first create advantages for yourself, such as books from Dangdang, Cordyceps from Tibet Mall, electrical appliances from JD.com, Redbaby's maternal and child products, etc. It is the key to make them a comprehensive mall, so you have to wait until your products and malls have a certain reputation in the industry, and then expand more safely.
Companies want to do an independent B2C mall system operation to bring conversions and transactions. In addition to the above five points of independent B2C mall system operation solutions from the editor, more depends on the ability of a team within the company to cooperate and collaborate. Behind every successful mall platform, there is a capable team to support it. Improve your team a lot, this is the most basic advantage of operating an independent B2C mall system.