Behind the blossoming of UGC ecology in recent years, fraudulent advertisements of black production are also in a state of flooding. They continue to evolve and mutate like viruses. The modus operandi is iterated rapidly, which not only affects the user experience, but also brings a huge impact to the platform. loss. According to data from the Digital Black Industry Research Institute, the growth rate of domestic fraud in 2019 has increased significantly compared with previous years, and has reached 5%; and according to Experian data, the amount is as high as 500 billion yuan. During the epidemic, with the substantial increase in "online" applications, it also brought opportunities for cyber hacking.
So, how should companies better deal with the black industry in advertising? Cui Ziyi, vice president of SUMEI Technology & Black Industry Research Institute, talked online about the past and present of black industry in advertising, revealed the evil ideas, analyzed the countermeasures, and brought a class to the students. A feast of knowledge filled with advertising and black products.
Next, follow in the footsteps of the editor and review the exciting content of this open class!
The past and present of the black industry
If advertising is caused by illegal production, we can't help but wonder, what exactly is illegal production, and how are there types and division of labor? In fact, black production is pervasive, such as game plug-ins and power leveling, e-commerce promotion activities, the fictitious user fission and fraudulent advertising diversion in the social live platform, the malicious ticket occupying of the airline travel platform Wait, there are shadows of black production behind. According to estimates, the number of black industry employees in my country currently exceeds 2 million, and the market size has exceeded 100 billion. Behind such a huge and profitable market, it must not be a single "person", but a meticulously divided and closely-cooperated industrial chain with very clear division of labor in each link.
The idea of evil in advertising
So how does advertising black production do evil? When ordinary people see advertisements, they intuitively feel that there are a few suspicious users who send harassing advertisements manually. But the facts are far more than that. Very few advertisers will post by themselves, and they will hire a drainage studio, and Heiyun's resources are progressively stepping up to select target groups in a targeted manner. It is no exaggeration to say that we are being selected by advertisements every day!
The offensive and defensive battle of the black industry
The low cost and high revenue have attracted more and more people to join the black production team, and the continuous attack of professional black production opponents from the United States and the United States has made the cost of diversion of black production advertising continue to increase, forcing black production Industry practitioners continue to make technological iterations.
Now, the history of our struggle with the black industry has also entered the 3.0 stage. The third-generation black production, at the account level, further reduces the cost of registering accounts in batches by tampering with multiple accounts, virtual machines, and cloud phones; on the other hand, the automation of operating scripts is upgraded. In addition, the content means for black production to publish advertisements are also continuously upgraded.
At the response level, SUMEI relied on its own professional strength to reproduce the path of black production, and realized a precise attack on black production from the source. At the same time, combined with its own years of technical precipitation in the field of risk control, it has launched a "full-stack advertising diversion solution" that can realize thousands of people. It is equipped with a deep integrated risk control engine of the "portrait + rules + AI" model, which can achieve Hierarchical recognition and flexible disposal capabilities have truly realized smart operation!
There is a long way to go to defend against the black industry. SUMEI will fight professionally on the front line of anti-fraud and welcome every action of the black industry. We are willing to work with the majority of enterprises to build a business risk control moat.